Aster Mekonnen, Fiona Harris and Angus Laing
Cause‐related and affinity marketing are based on the assumption that linking a commercial organisation's product with a non‐profit organisation enhances the product's appeal and…
Abstract
Purpose
Cause‐related and affinity marketing are based on the assumption that linking a commercial organisation's product with a non‐profit organisation enhances the product's appeal and provides differentiation from rival offers. The purpose of this paper is to examine the efficacy of this premise.
Design/methodology/approach
In‐depth qualitative research was conducted to explore the construction of consumer value in affinity credit cards, followed by large‐scale quantitative research to assess the prevalence of the perceptions and behaviour patterns identified.
Findings
Linked products offer a range of individual and group benefits, both functional and symbolic. However, the value placed on these benefit categories varied according to the type of affinity group.
Research limitations/implications
Whilst encompassing a wide range of affinity categories, all of the affinity credit cards were issued by one financial services organisation. Variation is therefore possible between the benefits offered by other financial services organisations operating affinity schemes.
Practical implications
The findings demonstrate the need to identify the value perceived by different groups of consumers of affinity products and to tailor affinity products to the type of affinity organisation with which they are linked.
Originality/value
A key strength is the research's access to card holders from a wide spectrum of affinity categories. This has proved elusive in prior research. The paper challenges the assumption that linking a product to a non‐profit organisation enhances its appeal and provides a basis for differentiation. The efficacy of this premise depends on the type of cause or affinity group, with the value placed on benefit categories varying accordingly.
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Naod Mekonnen Anega and Bamlaku Alemu
This study empirically examines the impact of rural roads on consumption of households in Ethiopia.
Abstract
Purpose
This study empirically examines the impact of rural roads on consumption of households in Ethiopia.
Design/methodology/approach
Both descriptive statistics and econometric techniques are used to address the aforementioned objective. Specifically, quantile regression, fixed- and random-effect models are used to understand the impact of rural road quality on welfare.
Findings
The econometric analysis revealed that improving the quality of rural roads and/or creating access to all-weather roads raises households' average real consumption per capita by as much as 10%. The other transport indicator – mode of transport – also has a positive effect on real consumption per capita. The result indicated that real consumption per capita for households using the traditional mode of transport would increase by as much as 7% compared to those using foot as a major mode of transport. However, the fixed quantile estimation result revealed that rural road access has a positive and significant effect on consumption per capita only for the 0.8th and 0.9th percentiles, indicating that the access to roads is not pro-poor.
Research limitations/implications
Improving rural roads to a level of all-weather road standards and provision of agricultural transport facilities should be strategic priorities.
Originality/value
This study provides empirical evidence pertinent to the effect rural mobility has on the consumption of households as well as the pro-poorness of such investments in rural settings.
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Mathew Gregory Tagwai, Onimisi Abdullateef Jimoh, Shaib Abdulazeez Shehu and Hareyani Zabidi
This paper aims to give an oversight of what is being done by researchers in GIS and remote sensing (field) to explore minerals. The main objective of this review is to explore…
Abstract
Purpose
This paper aims to give an oversight of what is being done by researchers in GIS and remote sensing (field) to explore minerals. The main objective of this review is to explore how GIS and remote sensing have been beneficial in identifying mineral deposits for easier and cost-effective mining.
Design/methodology/approach
The approach of this research used Web of Science to generate a database of published articles on the application of GIS and remote sensing techniques for mineral exploration. The literature was further digested, noting the main findings, adopted method, illustration and research scales.
Findings
When applied alone, each technique seems effective, but it is important to know that combining different methods is more effective in identifying ore deposits.
Originality/value
This paper also examined and provided possible solutions to both current and future perspective issues relating to the application of GIS and remote sensing to mineral exploration. The authors believe that the conclusions and recommendations drawn from case studies and literature review will be of great importance to geoscientists and policymakers.
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Alebachew Destaw Belay, Wuletaw Mekuria Kebede and Sisay Yehuala Golla
This study aims to examine determinants of farmers’ use of climate-smart agricultural practices, specifically improved crop varieties, intercropping, improved livestock breeds and…
Abstract
Purpose
This study aims to examine determinants of farmers’ use of climate-smart agricultural practices, specifically improved crop varieties, intercropping, improved livestock breeds and rainwater harvesting in Wadla district, northeast Ethiopia.
Design/methodology/approach
A cross-sectional household survey was used. A structured interview schedule for respondent households and checklists for key informants and focus group discussants were used. This study used both descriptive statistics and a multivariate probit econometric model to analyze the collected data. The model was used to compute factors influencing the use of climate-smart agricultural practices in the study area.
Findings
The results revealed that households adopted selected practices. The likelihood of farmers’ decisions to use improved crop varieties, intercropping, improved livestock breeds and rainwater harvesting was 85%, 52%, 69% and 59%, respectively. The joint probability of using these climate-smart agricultural practices was 23.7%. The model results confirmed that sex, level of education, livestock holding, access to credit, farm distance, market distance and training were significant factors that affected the use of climate-smart agricultural practices in the study area.
Originality/value
The present study used the most selected locally practiced interventions for climate-smart agriculture.