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Article
Publication date: 29 April 2020

Karen B. Etzkorn and Ashton Braddock

This study identifies (1) differences that exist between junior and senior faculty in their beliefs about the impact of mentoring; (2) interest among tenured and tenure-track…

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Abstract

Purpose

This study identifies (1) differences that exist between junior and senior faculty in their beliefs about the impact of mentoring; (2) interest among tenured and tenure-track faculty in participating in a mentoring relationship and (3) the extent to which faculty perceive mentoring as a critical component of the track to tenure.

Design/methodology/approach

Across a multicampus system of higher education, 1,017 faculty responded to an anonymous online survey that included both quantitative and open-ended items (response rate 51%).

Findings

Although all faculty perceive mentoring as valuable, there are significant differences among junior and senior faculty in their beliefs and perceptions about mentoring, as well as their participation in mentoring relationships.

Research limitations/implications

All five participating campuses operate in the same state under the same governing board, so the findings are not necessarily generalizable to other institutions or populations of faculty.

Practical implications

To support effective mentoring, it is necessary that higher education organizations institutionalize mentoring and develop a purposeful program in which they train/support mentors and allow for flexibility; it is also critical to solicit input from the faculty at various stages.

Originality/value

This study considered multiple aspects of tenure from multiple institution types within a system of higher education. Furthermore, this study compares junior and senior faculty perceptions and outcomes, which few previous studies have done.

Details

International Journal of Mentoring and Coaching in Education, vol. 9 no. 3
Type: Research Article
ISSN: 2046-6854

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Article
Publication date: 1 June 1973

Barry Turner

Can it really be ten years since the last national serviceman handed in his billy can? That means (quick calculation on fingers) that it is almost seventeen years since I was…

23

Abstract

Can it really be ten years since the last national serviceman handed in his billy can? That means (quick calculation on fingers) that it is almost seventeen years since I was parted from home, girlfriend and a promising career as an assistant in a co‐op haberdashery to take up arms on behalf of someone or other. These macabre statistics are brought to mind by the publication of All Bull, a volume of potted reminiscences from twenty‐four of my military contemporaries. Since the contributors are almost exclusively recruited from the ranks of professional communicators and artists I rather expected a unanimous roar of anti‐militarism but the memories that have survived the decade and chiefly those which confirm my own reluctant conclusion that it was all a bit of a giggle.

Details

Education + Training, vol. 15 no. 6
Type: Research Article
ISSN: 0040-0912

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Article
Publication date: 1 January 1935

With this number the Library Review enters on its ninth year, and we send greetings to readers at home and abroad. Though the magazine was started just about the time when the…

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Abstract

With this number the Library Review enters on its ninth year, and we send greetings to readers at home and abroad. Though the magazine was started just about the time when the depression struck the world, its success was immediate, and we are glad to say that its circulation has increased steadily every year. This is an eminently satisfactory claim to be able to make considering the times through which we have passed.

Details

Library Review, vol. 5 no. 1
Type: Research Article
ISSN: 0024-2535

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Article
Publication date: 22 July 2022

Ashley Deutsch and Ashton Mouton

This study aims to evaluate how brands communicate with consumers through the COVID-19 pandemic and how messaging has shifted over time. The authors identify a typology drawn from…

297

Abstract

Purpose

This study aims to evaluate how brands communicate with consumers through the COVID-19 pandemic and how messaging has shifted over time. The authors identify a typology drawn from extant literature and use it to understand how brands shape consumers’ behavior.

Design/methodology/approach

Through a mix of interpretive and thematic analysis, the authors examine 858 US email advertisements and how these messages have evolved throughout the pandemic.

Findings

The authors findings demonstrate brand communication ranges from prosocial to brand messaging and brands employed different strategies at different phases of the pandemic. Specifically, while brands started out emphasizing socially desirable behavior before and directly after a national emergency was declared, COVID-19-related communications shifted to predominantly marketing-related messages later in the pandemic.

Originality/value

This study provides valuable insight into how brands adjust communication strategies through a prolonged cultural trauma and how these messages relate to authenticity, the triple bottom line and a social (versus branded) focus.

Details

Qualitative Market Research: An International Journal, vol. 25 no. 4
Type: Research Article
ISSN: 1352-2752

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