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Article
Publication date: 5 January 2021

Preetpal Singh, Amardeep Boora and Ashok Kumar Gupta

The purpose of this paper is to use the waste materials in soil stabilization and low traffic volume roads so as to minimize the cost of subgrades for road construction along with…

174

Abstract

Purpose

The purpose of this paper is to use the waste materials in soil stabilization and low traffic volume roads so as to minimize the cost of subgrades for road construction along with solving disposal problems of waste materials thus protecting the environment.

Design/methodology/approach

An extensive laboratory study has been carried out on various samples of soil alone and along with waste materials such as municipal solid waste incineration ash and marble dust by adding cement to evaluate their effect on geotechnical characteristics of clayey soils.

Findings

The experimental study revealed that mixture of soil:Municipal solid waste incineration ash (MSWIA):Cement and soil:Marble dust (MD):Cement can be successfully used for the construction of low traffic volume roads. The differential free swell of the clayey soil is nil on adding MSWIA: cement and MD: cement to clayey soil in optimum amounts.

Research limitations/implications

The research needs further experimentation on combining both MSWIA and MD together to stabilize clayey soil.

Practical implications

The research can be successfully used by government agencies in subgrades of low traffic roads.

Social implications

The utilization of waste materials in the study solved the disposal problem of both waste materials, thus protecting the environment and giving quality living standards to people.

Originality/value

The use of MSWIA along with cement and use of MD along with cement for evaluating geotechnical properties has not been studied in the past. The present study is focussed on the use of both these materials along with cement in soil stabilization.

Details

Journal of Engineering, Design and Technology , vol. 20 no. 3
Type: Research Article
ISSN: 1726-0531

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Article
Publication date: 1 February 1991

Ashok K. Gupta and Everett M. Rogers

Examines organizational adoption of R&D/marketing integrationfrom a diffusion‐of‐innovations perspective, summarizing findings andconcepts gleaned from research. Applies these…

666

Abstract

Examines organizational adoption of R&D/marketing integration from a diffusion‐of‐innovations perspective, summarizing findings and concepts gleaned from research. Applies these findings to improve understanding of the problem of integrating R&D and marketing in the new product development environment. Offers managerial recommendations for increased cooperation and communications between the marketing and R&D functions. Presents an agenda for further research.

Details

Journal of Services Marketing, vol. 5 no. 2
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 1 December 1999

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049710168519. When citing the…

3087

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049710168519. When citing the article, please cite: Jeffrey Strieter, Ashok K. Gupta, S.P. Raj, David Wilemon, (1997), “Product management and the marketing of financial services”, Journal of Services Marketing, Vol. 11 Iss: 2, pp. 128 - 149.

Details

International Journal of Bank Marketing, vol. 17 no. 7
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 March 1991

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049110035558. When citing the…

300

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049110035558. When citing the article, please cite: Ashok K. Gupta, Everett M. Rogers, (1991), “Internal Marketing: Integrating R&D and Marketing Within the Organization”, Journal of Services Marketing, Vol. 5 Iss: 2, pp. 55 - 68.

Details

Journal of Consumer Marketing, vol. 8 no. 3
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 28 October 2008

Rajindar K. Koshal, Ashok K. Gupta, Anita Goyal and Vimal Navin Choudhary

Acquiring economic literacy is not only important so that citizens may hold politicians accountable, ensuring a vibrant and effective democratic system, it is also necessary for…

407

Abstract

Acquiring economic literacy is not only important so that citizens may hold politicians accountable, ensuring a vibrant and effective democratic system, it is also necessary for business managers in order to attain effective organizational performance and compete in the complex global markets. Using a sample of 494 students, this study assesses the economic literacy of Indian MBA students. Several areas of alarming deficiencies are observed. Factors that influence the level of economic literacy are also investigated.

Details

American Journal of Business, vol. 23 no. 2
Type: Research Article
ISSN: 1935-519X

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Article
Publication date: 22 April 2000

Jane Z. Sojka, Ashok K. Gupta and Timothy P. Hartman

While sales careers offer tremendous job potential, they are frequently overlooked by graduating college students. Previous research suggests that negative sales stereotypes have…

352

Abstract

While sales careers offer tremendous job potential, they are frequently overlooked by graduating college students. Previous research suggests that negative sales stereotypes have influenced students’ desire for sales careers. In this paper we revisit student attitudes toward sales careers to identify student segments most likely to have positive and realistic views of sales careers. We found that marketing majors or students who have taken two or more sales classes view sales careers more positively than other business students. Non‐marketing majors or students exposed to sales careers either through internships/work experience or having family members in sales did not exhibit positive attitudes toward sales. We also observed some interesting gender differences on attitudes toward sales. We suggest that corporate recruiters may want to focus their recruiting efforts on marketing majors or students who have taken sales classes to identify students with positive and realistic views of sales careers: resulting in better employee task fit, lower job turnover, and reduced costs of recruitment.

Details

American Journal of Business, vol. 15 no. 1
Type: Research Article
ISSN: 1935-519X

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Available. Content available
Article
Publication date: 28 October 2011

Ashok K. Gupta

555

Abstract

Details

American Journal of Business, vol. 26 no. 2
Type: Research Article
ISSN: 1935-519X

Available. Content available
Article
Publication date: 19 October 2012

Richard Reed and Susan F. Storrud-Barnes

275

Abstract

Details

American Journal of Business, vol. 27 no. 2
Type: Research Article
ISSN: 1935-519X

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Article
Publication date: 1 November 2001

Jane Z. Sojka, Ashok K. Gupta and Dawn R. Deeter‐Schmelz

To enhance our understanding of the optimal buyer‐seller dyad composition in different cultures, this study investigates differences in male and female buyers’ perceptions of male…

849

Abstract

To enhance our understanding of the optimal buyer‐seller dyad composition in different cultures, this study investigates differences in male and female buyers’ perceptions of male and female sales representatives in Pakistan. Data collected from 88 Pakistani buyers reveal that although male and female salespeople were perceived somewhat differently depending on the buyer’s gender, many similarities were also found. In addition, buyers did not perceive salespeople of the same gender more positively than salespeople of the opposite gender. Most of the male buyers did not perceive sales to be an appropriate career for Pakistani women. Overall, the results suggest female Pakistani sales representatives are more relationship‐oriented, and some male Pakistani buyers may prefer working with female salespeople.

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Women in Management Review, vol. 16 no. 7
Type: Research Article
ISSN: 0964-9425

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Article
Publication date: 1 December 1998

Ashok Gupta, Manjulika Koshal and Rajindar K. Koshal

Focuses on the opportunities and challenges facing women managers in corporate India, against the backdrop of a worldwide (albeit theoretical) trend aimed at reducing the gender…

1618

Abstract

Focuses on the opportunities and challenges facing women managers in corporate India, against the backdrop of a worldwide (albeit theoretical) trend aimed at reducing the gender gap. Bases findings on responses to 162 questionnaires designed to establish the respective attitudes of male and female managers (within manufacturing and service industries) to key gender issues. Examines issues including ‐inter alia ‐ perceptions regarding company hiring practices and remuneration equity; the perceived competencies of women in management; the attitudes of men towards women managers and company initiatives to reduce the gender gap. Establishes that the majority of managers believe that employment in their organizations is based on merit and not gender, however, the results also identify a whole host of less encouraging attitudes which together indicate that there is still a long way to go before sex discrimination is eradicated. Makes a series of recommendations aimed at redressing the balance.

Details

Equal Opportunities International, vol. 17 no. 8
Type: Research Article
ISSN: 0261-0159

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