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Article
Publication date: 5 June 2019

Ashish Sinha, Haodong Gu, Namwoon Kim and Renu Emile

Given the high uncertainty in the quality perception of experiential products, manufacturers use signals to influence consumers’ decisions. In the movie industry, literature shows…

852

Abstract

Purpose

Given the high uncertainty in the quality perception of experiential products, manufacturers use signals to influence consumers’ decisions. In the movie industry, literature shows that performance of the main channel (e.g. cinema) strongly influences the performance of auxiliary channels (e.g. DVDs). The success of a movie in the home country is also to be resonated by its good performance in host countries. However, the cultural contingency of these success-breeds-success (SBS) effects has not been examined. This paper aims to test the influence of cultural values on the SBS effects across channels and countries.

Design/methodology/approach

Borrowing concepts from the signaling literature and analyzing DVD sales data from six international markets using a multilevel mixed-effects model, the study finds that culture plays a significant role to influence both SBS effects.

Findings

In countries with low power distance, short-term orientation and high indulgence, consumers who purchase from auxiliary channels are more likely to be influenced by the box office performance of movies. Meanwhile, cultural distance between the home and host nations significantly decreases the cross-national SBS effect.

Research limitations/implications

The findings are likely to be generalized to online auxiliary channels of movies, but empirical testing is required to ensure that no major adaptation is required in the process. Future research can also extend the framework of this paper to include more countries into the analysis and investigate cultural variables beyond Hofstede’s dimensions.

Practical implications

This paper suggests that the SBS effects may vary across nations. When managers plan for the sequential distributions of experiential products, the cultural values of target markets should be considered to decrease the uncertainty in sales prediction.

Originality/value

This paper contributes to the existing literature by investigating the international auxiliary channels of movies and incorporating cultural values into the framework of sequential distributions. To the best of the authors’ knowledge, this study is the first to test the links between the main and auxiliary channels from an international marketing perspective.

Details

European Journal of Marketing, vol. 53 no. 10
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 2 January 2018

Ashish Kumar Sinha, Sukanta Das and Tarun Kumar Chatterjee

Condition monitoring of squirrel cage induction motors (SCIMs) is indispensible for achieving fault-free working environment. As broken rotor bars (BRBs) are one of the more…

225

Abstract

Purpose

Condition monitoring of squirrel cage induction motors (SCIMs) is indispensible for achieving fault-free working environment. As broken rotor bars (BRBs) are one of the more frequent faults in a SCIM especially where direct-on-line starting is indispensible, as in underground mines, a priori knowledge of fault severity in terms of the number of BRBs assists in effective fault monitoring. In this regard, this paper aims to propose a unique empirical relation to facilitate the determination of number of BRB.

Design/methodology/approach

Fast Fourier transform is used to obtain fault sideband amplitudes under varying number of BRBs and load torque for 5.5 kW, 7.5 kW, 10 kW, three-phase, 415 V, 50 Hz SCIMs in MATLAB/Simulink. The nature of variation is decided by an appropriate curve fitting technique for comprehending a unique empirical relation. The proposed empirical relation is validated by bootstrapping and z-test. Furthermore, hardware validation is done using 1 kW laboratory prototype with Labview interface.

Findings

The analytical study reveals the dependence of lower and upper sideband amplitudes on the number of BRBs, load torque and machine rating. Therefore, fault severity in terms of number of BRBs is accurately calculated using the proposed empirical relation if load torque, machine rating and amplitudes of lower and upper sidebands are known.

Originality/value

The unique empirical relation proposed in the present work provides accurate knowledge of fault severity in terms of the number of BRBs. This facilitates maintenance scheduling which shall reduce effective downtime and improve production.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering, vol. 37 no. 1
Type: Research Article
ISSN: 0332-1649

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Article
Publication date: 14 January 2025

Shekhar Misra, Kiran Pedada, Lee Ben, Raj Agnihotri and Ashish Sinha

Although the interest in firm media sentiment has been increasing, the impact of news media sentiments on consumers’ perception of firms’ offerings and, subsequently, their sales…

54

Abstract

Purpose

Although the interest in firm media sentiment has been increasing, the impact of news media sentiments on consumers’ perception of firms’ offerings and, subsequently, their sales remain unknown. This study aims to address this research question in this study. Furthermore, the authors consider the role of two boundary conditions, i.e., offerings’ similarity and offerings’ service ratio, that moderate the main relationship.

Design/methodology/approach

Using a comprehensive and novel data set of over 900 firms between 2009 and 2019 from multiple sources, this study addresses the research questions. The authors use a fixed effects panel regression model to estimate the model.

Findings

A firm’s news media sentiments can influence consumers’ perception of the corporate brand, thereby driving sales growth. This study finds that when a firm’s offerings are not differentiated from its competitors, news media sentiments become more important and so does when a firm offers more services than a product.

Research limitations/implications

To the best of the authors’ knowledge, this study is the first to assess customers’ responses as manifested in the sales growth of a firm’s offerings, using both primary and secondary data and analysis.

Practical implications

The findings provide actionable insights to managers by identifying specific offerings-related attributes – similarity and service ratio – where media sentiments play a critical role in influencing sales growth.

Originality/value

While existing studies in marketing have primarily considered user-generated social media sentiments, this study departs from this literature by investigating earned media sentiments through traditional media outlets such as newspapers and business magazines, which have rarely been studied in marketing.

Details

European Journal of Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0309-0566

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Case study
Publication date: 13 August 2019

Mukesh Sud, Priyank Narayan and Medha Agarwal

In 2006, four successful entrepreneurs decided to establish a world-class mega university. Initially, the project progressed slowly until Vineet Gupta was able to locate a small…

Abstract

In 2006, four successful entrepreneurs decided to establish a world-class mega university. Initially, the project progressed slowly until Vineet Gupta was able to locate a small plot of land in Sonipat, Haryana. Forty-eight hours before the payment deadline, Ashish Dhawan and Sanjeev Bikchandani agreed to invest in their personal capital to kick start the project. They however suggested a pivot in favour of a smaller private liberal arts college. Meanwhile, Pramath Sinha, with prior experience in establishing the Indian School of Business launched a pilot through the Young India Fellowship (YIF). Dhawan and Bikchandani, through their extensive entrepreneurial networks, raised scholarships for the first two batches of the fellowship in the hope of attracting other donors to the board and getting a buy-in for Ashoka University. The team faced a number of challenges: managing the new model of collective philanthropy, recruiting faculty and finding jobs for the first undergraduate batch. At Ashoka University's first graduation ceremony in 2017 they wondered whether this model could revolutionise the higher education space like the IITs and IIMs had done for the country.

Details

Indian Institute of Management Ahmedabad, vol. no.
Type: Case Study
ISSN: 2633-3260
Published by: Indian Institute of Management Ahmedabad

Keywords

Available. Open Access. Open Access
Article
Publication date: 3 January 2022

Avik Sinha, Arnab Adhikari and Ashish Kumar Jha

This study aims to analyze the socio-ecological policy trade-off caused by technological innovations in the post-COVID-19 era. The study outcomes are utilized to design a…

1767

Abstract

Purpose

This study aims to analyze the socio-ecological policy trade-off caused by technological innovations in the post-COVID-19 era. The study outcomes are utilized to design a comprehensive policy framework for attaining sustainable development goals (SDGs).

Design/methodology/approach

Study is done for 100 countries over 1991–2019. Second-generation estimation method is used. Innovation is measured by total factor productivity, environmental quality is measured by carbon dioxide (CO2) emissions and social dimension is captured by unemployment.

Findings

Innovation–CO2 emissions association is found to be inverted U-shaped and innovation–unemployment association is found to be U-shaped.

Research limitations/implications

The study outcomes show the conflicting impact of technological innovation leading to policy trade-off. This dual impact of innovation is considered during policy recommendation.

Practical implications

The policy framework recommended in the study shows a way to address the objectives of SDG 8, 9 and 13 during post-COVID-19 period.

Social implications

Policy recommendations in the study show a way to internalize the negative social externality exerted by innovation.

Originality/value

This study contributes to the literature by considering the policy trade-off caused by innovation and recommending an SDG-oriented policy framework for the post-COVID-19 era.

Details

Journal of Enterprise Information Management, vol. 35 no. 1
Type: Research Article
ISSN: 1741-0398

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Article
Publication date: 10 April 2017

Nikunj Kumar Jain, Hasmukh Gajjar, Bhavin J. Shah and Ashish Sadh

The purpose of this paper is to understand the dimensions of the e-fulfillment process and its influence on customers in pure e-tailing; to classify the pertinent literature that…

2993

Abstract

Purpose

The purpose of this paper is to understand the dimensions of the e-fulfillment process and its influence on customers in pure e-tailing; to classify the pertinent literature that has evolved over time addressing relevant managerial issues; and to identify the gaps between the practices prevalent in the e-fulfillment and those suggested by academicians to develop insights for future research.

Design/methodology/approach

A critical systemic literature review approach was used for the study with quantitative and qualitative analysis.

Findings

The authors identified seven dimensions of e-fulfillment in the literature on pure e-tailing: e-business quality, product quality, pricing, availability, timeliness, condition and ease of return and explored its linkages with shopping satisfaction and repurchase intention of customers in e-tailing.

Research limitations/implications

The study was skewed toward an empirical approach. The study does not include many of the analytical models in this space.

Practical implications

This study helps e-tailers, academicians and practitioners understand critical dimensions of e-fulfillment and its influence on customers in the pure e-tailing setting in order to design customer-centric e-fulfillment architecture.

Originality/value

The study identified seven dimensions of e-fulfillment in the literature and explored its influence on shopping satisfaction and repurchase intention of customers in pure e-tailing. This is the first compilation of standalone/isolated studies available in the literature to provide e-tailers and academicians meaningful insights into e-fulfillment in the pure e-tailing setting.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 2
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 9 November 2023

Sadhna Sargam and Ashish Pandey

Understanding societal expectations of a leader's responsibility and context-specific challenges in less-researched emerging economies has become imperative for foreign…

207

Abstract

Purpose

Understanding societal expectations of a leader's responsibility and context-specific challenges in less-researched emerging economies has become imperative for foreign Multinational enterprises (MNEs) to survive in these contexts while developing globally responsible leaders. Identification of institutionally sanctioned characteristics, competencies and strategies that assist leaders in dealing with such challenges while achieving shared value has wider implications for academics, practitioners and the literature on responsible leadership (RL), which is the purpose of this paper.

Design/methodology/approach

The authors conducted in-depth interviews of 28 senior indigenous leaders in 3 Indian Multinational corporations (MNCs) in construction sector, following a grounded theory approach.

Findings

The authors identified three vital institutionally driven challenges and four individual-level societal-driven factors, subsequently influencing leaders' strategic decisions and choices to deal with such challenges beyond passive conformance. Contrary to the previous findings, this study also briefly discusses that a mere ethical climate is insufficient; organizations must develop a holistic values climate that works as contextual factors to influence RL.

Originality/value

Contrary to the previous findings suggesting Indian leaders' conformance to constraining forces to RL, by adopting a multilevel approach, the authors identify the context-specific strategic behaviors that responsible leaders adopt in dealing with such forces responsibly. Thus, it is the first multilevel inductive approach conducted in a non-Western context, offering a discrete understanding of RL while addressing some of the inconsistencies in the literature and contributing to cross-cultural leadership research. Also, findings highlight the factors of RL that are more emic and etic for generalization.

Details

Cross Cultural & Strategic Management, vol. 30 no. 4
Type: Research Article
ISSN: 2059-5794

Keywords

Available. Content available
Article
Publication date: 31 August 2022

Dharm P.S. Bhawuk and Ashish Pandey

351

Abstract

Details

South Asian Journal of Business Studies, vol. 11 no. 3
Type: Research Article
ISSN: 2398-628X

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Article
Publication date: 9 January 2023

Serhan Kotiloglu

Corporate social responsibility (CSR) captures organizational actions that account for economic, social and environmental performance. CSR is becoming increasingly relevant for…

563

Abstract

Purpose

Corporate social responsibility (CSR) captures organizational actions that account for economic, social and environmental performance. CSR is becoming increasingly relevant for organizations because of changing societal norms and attitudes. Prior research on CSR shows that socially responsible actions are beneficial for the firm and the society. However, much less is known about the antecedents of CSR. The authors suggest that CSR is a strategic organizational decision and use organizational performance feedback theory to explain how organizations decide on CSR activities.

Design/methodology/approach

Using a longitudinal sample of 189 US public firms with 1,050 observations, the authors test how performance decreases below aspirations and performance increases above aspirations influence CSR. The authors also test for the moderation effect of LGBT inclusion on these relationships as a proxy for CSR consistency and stakeholder support.

Findings

The authors find that as organizational performance decreases further below aspirations, CSR increases and LGBT inclusion strengthens this increase. The authors also find that as performance increases above aspirations, organizations become more engaged in CSR, but LGBT inclusion does not moderate this relationship.

Originality/value

Prior research recently started extending the performance feedback theory to CSR, but empirical findings on the relationships between performance feedback and CSR are seemingly inconclusive. Moreover, studies had primarily focused on performance below aspirations and to a much lesser extent on performance above aspirations. This study aims to better integrate organizational performance feedback theory to the CSR discourse.

Details

Journal of Strategy and Management, vol. 16 no. 2
Type: Research Article
ISSN: 1755-425X

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Article
Publication date: 7 August 2017

Vijay Pereira, Ashish Malik and Fabian Jintae Froese

This paper aims to explore the importance of the role of national business systems (NBS) in shaping human resource management (HRM) and organisational behaviour (OB) practices in…

870

Abstract

Purpose

This paper aims to explore the importance of the role of national business systems (NBS) in shaping human resource management (HRM) and organisational behaviour (OB) practices in the context of Asian countries. To this end, this paper presents a comparative overview of different NBS in selected Asian countries and how these variously impact HRM and OB at two levels and contexts, i.e. within and cross-national.

Design/methodology/approach

The paper presents a topical review of the literature to unravel the complexity and challenges associated with studying this rich and complex area.

Findings

The findings suggest there is significant complexity in studying the impact of NBS on HRM and OB at a holistic and multi-level unit of analysis. The multiplicity of factors and levels of analysis, even at a level of within country analysis, highlights the sophisticated, in-depth and detailed nature of scholarship needed to unbundle and get a fuller understanding of this topic.

Research limitations/implications

Although recent research presents a within and cross-national analysis of NBS and its impact on HRM and OB practices from diverse Asian countries such as India, Japan, Indonesia and Malaysia, recent research offers only a focused analysis of few targeted HRM and OB practices, rather than a collective or a bundle of HRM practices.

Practical implications

The contributions point to several practical implications for HR managers as well as managers from other fields, covering several national and cross-national comparisons.

Originality/value

This paper offers a substantial contribution in the understanding of how various HRM and OB practices are embedded in a nation’s business system and through a variety of historical and cultural influences.

Details

Journal of Asia Business Studies, vol. 11 no. 3
Type: Research Article
ISSN: 1558-7894

Keywords

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