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1 – 9 of 9Prateek Khanna, Reetika Sehgal, Mayank Malviya and Ashish Mohan Dubey
The COVID-19 pandemic has transformed consumer buying behavior across the world. COVID-19 crisis brought a behavioral change in consumers' attitudes toward health, financial and…
Abstract
Purpose
The COVID-19 pandemic has transformed consumer buying behavior across the world. COVID-19 crisis brought a behavioral change in consumers' attitudes toward health, financial and social well-being. The current research work highlights the factors influencing consumer buying behavior during the COVID-19 pandemic considering saving and safety perspectives.
Design/methodology/approach
This study attempts to understand the gap in buying behavior with reference to saving and safety. Survey-based study was conducted during the second phase of COVID-19, and the respondents were those who lived in highly affected COVID cities in India. Exploratory factor analysis and multiple regression analysis were carried out for testing the hypotheses.
Findings
Seven factors became the prominent factors in consumer buying patterns during the pandemic. Consumers in the times of COVID-19 pandemic spend only on essential items as compared to nice-to-have and non-essential items.
Research limitations/implications
Respondents considered in the research were millennials aged 25–40. The current research is limited to specific geographic location.
Practical implications
The study assessed how savings and safety influence consumer buying behavior. The 2S framework model for consumer buying behavior during pandemic has been developed. The findings of the study provides a road map to the companies, policy makers, managers and consumers in understanding the consumer buying behavior during pandemic.
Originality/value
The current research work observe the changes in the behavioral patterns of consumers in the context of 2S framework, i.e. saving and safety. This study offer novel contribution as there is no available literature that examined the saving and safety aspects together for consumer buying behavior during crisis.
Prateek Khanna, Reetika Sehgal, Ashish Gupta, Ashish Mohan Dubey and Rajeev Srivastava
In this era of technological advancement, the capabilities of devices and telecommunications have changed the pattern of media consumption among consumers. This study examined the…
Abstract
Purpose
In this era of technological advancement, the capabilities of devices and telecommunications have changed the pattern of media consumption among consumers. This study examined the research landscape and advancements in OTT services.
Design/methodology/approach
This study adopted a hybrid review consisting of bibliometric and thematic analyses to present advancements in the OTT platforms. A hybrid review integrates both systematic and narrative approaches by emphasizing a literature search strategy and the study selection process.
Findings
This study focuses on previous literature to understand recent developments in the domain. The authors derive six major OTT themes: OTT infrastructure and technology advancement, OTT consumption behaviour, shifting trends towards OTT platforms, viewers’ engagement in digital media, OTT in the global market, OTT policies and regulatory mechanisms.
Practical implications
The findings of this study will be useful for marketers/stakeholders associated with the entertainment and media industries, such as sales promotion teams, media planners/advertisers, content management companies and policy regulators, to penetrate OTT viewers.
Originality/value
The literature related to OTT is progressively rising, but it remains highly fragmented because of inconsistencies in the methodologies and theories used in the domain of OTT. This study offers directions in terms of theory, methodology and future research on OTT services.
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Tuhin Banerjee, Ashish Trivedi, Gunjan Mohan Sharma, Moaz Gharib and S. Shahul Hameed
This study aims to identify the barriers to building supply chain resilience and assess the contextual relationship between them in the Indian micro, small and medium enterprise…
Abstract
Purpose
This study aims to identify the barriers to building supply chain resilience and assess the contextual relationship between them in the Indian micro, small and medium enterprise (MSME) sector for the post COVID-19 era.
Design/methodology/approach
Barriers to supply chain resilience were extracted from the extant literature and were evaluated using the grey sets and Decision-Making Trial and Evaluation Laboratory (DEMATEL) approach from strategic, tactical and operational business perspectives. The responses from experts on the identified barriers were collected through a structured questionnaire. The prominence-net effect results obtained after the DEMATEL application helped identify the most prominent barriers, their net cause and effect, and their correlation with each other.
Findings
A total of 16 barriers to resilience, identified from the literature, were considered for analysis. The findings of the study revealed that the lack of flexibility is the most critical causal barrier to building a resilient supply chain. Lack of planned resource management was also found to be an influential barrier. The study also identified the supply chain design, need for collaboration and technological capability as important factors for the MSME sector to focus on.
Research limitations/implications
The study is limited to assessing barriers to the supply chain resilience of MSMEs in India. More extensive research may be needed to reveal the global trend.
Practical implications
The study is significantly important for the MSMEs looking to establish resilient supply chains. Managers can use the findings to identify the weak links in the supply chain for strategic and tactical planning and can take corrective actions.
Originality/value
The study pinpoints the key linkages between barriers that impede MSMEs to make their supply chains resilient and robust to mitigate the impact of future disruptions and adversities. The work may be used by practitioners to further their attention on the significant challenges.
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Arushi Bathla, Priyanka Aggarwal and Kumar Manaswi
Digital technology and SDGs have gained increasing interest from the research community. This chapter aims to explore the field through a holistic review of 188 publications from…
Abstract
Digital technology and SDGs have gained increasing interest from the research community. This chapter aims to explore the field through a holistic review of 188 publications from 2017 to 2022. For the systematic review of 188 articles, a three-step methodology comprising of PRISMA guidelines was performed, bibliometric analysis and text analysis using VOS-Viewer and Sentiment Analysis using RStudio had been undertaken. Bibliographic coupling revealed the following clusters Digital Space (Over all SDG), Localising SDGs, Financial Systems and Growth (SDG 8), Sustainable Supply Chain (SDG 9), Education (SDG 4), Energy Management (SDG 7), Smart Cities (SDG 11 and 13), Gender, Skills, and Responsibility (SDG 5 and 12), Food Management (SDG 1, 2 and 3), Business Innovation (SDG 8 and 9) and ICT (SDG 9). Next, co-occurrence analysis highlighted the following clusters Circular Economy (SDG 8), Higher Education System (SDG 4), Digital health (SDG 3), Industry 4.0 (SDG 9) and Supply Chain Management (SDG 9). Next, text analysis traced the most relevant areas of work within the theme. Finally, sentiment analysis revealed positive sentiments of the field. The research concluded that only a few SDGs had found major focus while the others don't have any solid ground in the literature. This chapter presents a knowledge structure by mapping the most relevant SDGs in the context of digital technology and sets directions for future research.
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Venkatesh Dutta, Ravindra Kumar and Urvashi Sharma
The purpose of this paper is to evaluate the potential impact of human-induced intervention on hydrological regimes of Gomti river, one of the important tributaries of the Ganga…
Abstract
Purpose
The purpose of this paper is to evaluate the potential impact of human-induced intervention on hydrological regimes of Gomti river, one of the important tributaries of the Ganga Alluvial Plain in India aiming at an overall assessment of the status quo.
Design/methodology/approach
The research methodology includes following four components: study of basin morphology, sub-surface geology and sediments profile of Gomti river; a comparison of LANDSAT satellite data of 1978 and IRS-1C/LISS-III satellite data of 2008 to study the changes occurring in the built-up area, forest and water bodies of the basin; study of flow patterns in different stretches of river Gomti from 1978 to 2012; and water quality assessment at different sites from origin of the river to its confluence in the Ganges.
Findings
The paper shows that over the years, the water source in the tributaries feeding the river Gomti has shrunk, reducing the flow in the river. A steady increase in developed land area due to rapid urban sprawl has occurred in recent decades, due to which forest cover and wetlands are decreasing, the river and floodplains are getting fragmented, the hydromorphology changed considerably and several tributaries are getting dried as a result of indiscriminate exploitation of groundwater. There is no flow in the initial 57 km stretch of the river with wide encroachment in active floodplains. Groundwater over-extraction to meet the demands of increasing population and intensive agriculture has led to reduction in base-flows and in some reaches even negative. Extensive land-use changes in the Gomti river basin (GRB) severely impact the river and floodplain connectivity, the impacts are already evident as several tributaries are getting dried during the non-monsoon months.
Research limitations/implications
The information provided by the paper for GRB is significant for the understanding of the basin and to formulate integrated management and development plan of the basin. Significant changes have taken place in the GRB over the recent past and are still continuing. Because of the chosen river basin and the site-specific research approach, the research results may lack generalization. However, it provides a general framework of analysis which could be applied to other regions.
Practical implications
River channels with their floodplains and adjoining ecosystems have to be addressed as interconnected ecological entity in a holistic way. This requires comprehensive observations of the river systems and catchment characteristics using long-term data. The paper could be used as the starting point in the development of management and development strategies for the basin.
Originality/value
River and its floodplain offer multiple ecosystem services and deserve an integrated approach for their conservation and restoration. Conservation and protection of ecologically intact river-floodplain systems is extremely important and urgently needs integrated planning and management. This paper has adopted a integrated approach to study the integrity of river ecosystems and the potential pressures on them.
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Sunanda Jha and Dinabandhu Bag
The purpose of this paper is to study the characteristics of the workers in the informal economy and explore the reasons for workers migrating from rural to urban area. The…
Abstract
Purpose
The purpose of this paper is to study the characteristics of the workers in the informal economy and explore the reasons for workers migrating from rural to urban area. The authors also explore and enumerate various reasons why the migrants choose to work informally and study whether internal migrants treat this sector as temporary or transitory before moving to the formal sector. The authors reconnoitre the issues in coverage of factors in unregistered service, this research is carried out at a smaller scale of operations of the service enterprises having a minimum of three (or more) employees, which poses significant issues in the enumeration. This work further emphasises on the reasons why people migrate and choose the informal sector (IS) and to estimate the contribution of technology towards productivity of this sector.
Design/methodology/approach
Building on empirical data collected through interviews with the migrants, who are now part of the informal service enterprises of Delhi and peripheral areas, this paper presents the results of a survey conducted in 2017. This research is based on appropriate scale driven by the instrument of choice by the sampling of units. Data were collected by conducting field survey using structured questionnaire. By performing the estimation at the unit rather than the industry level, the authors reduce difficulties of mis-measured output and inputs, thus, potentially obtaining a more accurate estimate of technologies contributions towards the firm productivity.
Findings
The small service enterprises are making poorer value addition towards measured productivity due to the factors such as lack of equipment or technical know-how. The authors find that marginalisation thesis holds true only partially and the rest are in this sector by choice, considering it as an opportunity. Maximum number of entrants had been attracted by opportunities in this sector itself; actual and potential mobility from the informality towards formalisation is quite low; education is one of the important determinants for entrepreneurs shifting from informality towards formalisation.
Research limitations/implications
The research is limited only to informal service enterprises located in Delhi, the national capital of India and the peripheral areas.
Practical implications
By identifying the factors, proper policy measures can be designed which will be in a focused direction to reduce the size of the IS and to improve the working condition of the migrants who are part of this sector. The estimation is at the unit level using primary data.
Originality/value
The estimation is at the unit level using primary data, the research contributes to the literature on informal service sector, and this sector needs more intensive large-scale studies in order to design policies which can result in betterment of the society as a whole, benefiting the segment that needs immediate attention from government and society as well.
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