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Article
Publication date: 20 January 2023

Sakshi Soni, Ashish Kumar Shukla and Kapil Kumar

This article aims to develop procedures for estimation and prediction in case of Type-I hybrid censored samples drawn from a two-parameter generalized half-logistic distribution…

92

Abstract

Purpose

This article aims to develop procedures for estimation and prediction in case of Type-I hybrid censored samples drawn from a two-parameter generalized half-logistic distribution (GHLD).

Design/methodology/approach

The GHLD is a versatile model which is useful in lifetime modelling. Also, hybrid censoring is a time and cost-effective censoring scheme which is widely used in the literature. The authors derive the maximum likelihood estimates, the maximum product of spacing estimates and Bayes estimates with squared error loss function for the unknown parameters, reliability function and stress-strength reliability. The Bayesian estimation is performed under an informative prior set-up using the “importance sampling technique”. Afterwards, we discuss the Bayesian prediction problem under one and two-sample frameworks and obtain the predictive estimates and intervals with corresponding average interval lengths. Applications of the developed theory are illustrated with the help of two real data sets.

Findings

The performances of these estimates and prediction methods are examined under Type-I hybrid censoring scheme with different combinations of sample sizes and time points using Monte Carlo simulation techniques. The simulation results show that the developed estimates are quite satisfactory. Bayes estimates and predictive intervals estimate the reliability characteristics efficiently.

Originality/value

The proposed methodology may be used to estimate future observations when the available data are Type-I hybrid censored. This study would help in estimating and predicting the mission time as well as stress-strength reliability when the data are censored.

Details

International Journal of Quality & Reliability Management, vol. 40 no. 9
Type: Research Article
ISSN: 0265-671X

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Article
Publication date: 23 September 2020

Ashish Kumar Srivastava, Brijesh Sharma, Bismin R. Saju, Arpit Shukla, Ambuj Saxena and Nagendra Kumar Maurya

The development of a new class of engineering materials is the current demand for aircraft and automobile companies. In this context metal, composite materials have a widespread…

231

Abstract

Purpose

The development of a new class of engineering materials is the current demand for aircraft and automobile companies. In this context metal, composite materials have a widespread application in different areas of manufacturing sectors.

Design/methodology/approach

In this paper, an attempt is made to develop the aluminium-based nano metal matrix composite reinforced with graphene nanoparticles (GNP) by using the stir casting method. Different weight percentage (0.4%, 0.8% and 1.2% by weight) of GNPs are used to fabricate metal matrix composites (MMCs). The developed nanocomposites were further validated by density calculation and optical microstructures to discuss the distribution of GNPs. The tensile test was conducted to determine the strength of the developed MMCs and also supported by fractographic analysis. In addition to it, the Rockwell hardness test and impact test (toughness) with fracture analysis were also conducted to strengthen the present work.

Findings

The results reveal the uniform distribution of GNPs into the matrix material. The yield strength and ultimate tensile strength obtained a maximum value of 155.67 MPa and 170.28 MPa, respectively. The hardness value (HRB) is significantly increased and 84 HRB was obtained for the sample with AA1100/0.4% GNP, while maximum hardness value (94 HRB) was obtained for the sample AA1100/1.2% GNP. The maximum value of toughness 14.3 Jules/cm2 is recorded for base alloy AA1100 while increasing the reinforcement percentage, it decreases up to 9.7 Jules/cm2 for AA1100/1.2% GNP.

Originality/value

Graphene nanoparticles are used to develop nanocomposites, which is one of the suitable alternatives for heavy engineering materials such as steels and cast irons. It has improved microstructural and mechanical properties which makes it preferable for many engineering and structural applications.

Details

World Journal of Engineering, vol. 17 no. 6
Type: Research Article
ISSN: 1708-5284

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Article
Publication date: 27 August 2020

Thinles Chondol, Ashish Kumar Panda, Anil Kumar Gupta, Nirupama Agrawal and Amarjeet Kaur

This paper aims to gain insight on the perception and role of the local government officials on climate change and resilience in Uttarakhand, India. Uttarakhand, being a sensitive…

263

Abstract

Purpose

This paper aims to gain insight on the perception and role of the local government officials on climate change and resilience in Uttarakhand, India. Uttarakhand, being a sensitive mountainous region in India, faces the brunt of frequent climate-related disasters and their severe impacts. Therefore, it is crucial to understand how authorities perceive the issue of climate-related disasters and their level of commitment toward mitigation and adaptation programs.

Design/methodology/approach

The literature review method was used for a holistic understanding of the impact of climate change and consequential disasters. A questionnaire survey method, comprising open- and closed-ended questions, was also used on officials of different departments.

Findings

Among the noteworthy findings of the study include the understanding of the perceptions of authorities and their role in decision-making on mitigating impacts of climate change-related disasters, their support or lack of it, for measures toward capacity building and spreading awareness of the intervention programs by the government. The study analyzes the perception of decision-making officials at state and district levels and infers that the variation on opinions may be attributable to multiple factors, including their past experiences of dealing with disasters.

Originality/value

This study offers insights into the role of perception of local government officials concerning climate change-related disasters and alleviation of their consequences through related programs. The findings have the unique potential to serve as a guide for the government at state and district levels to assess various aspects of different disaster mitigation measures based on sectors and departments.

Details

International Journal of Disaster Resilience in the Built Environment, vol. 12 no. 2
Type: Research Article
ISSN: 1759-5908

Keywords

Available. Open Access. Open Access
Article
Publication date: 16 August 2024

Nida, Ashish Chandra and Ruchi Shukla

The objectives of this study are as follows: RO1: to determine the key enablers that encourage the adoption of sustainable practices; RO2: to create a structural relationship…

583

Abstract

Purpose

The objectives of this study are as follows: RO1: to determine the key enablers that encourage the adoption of sustainable practices; RO2: to create a structural relationship model between the enablers that have been discovered and RO3: to use dependence and driving power to classify and analyse these factors.

Design/methodology/approach

In total, 11 variables were extracted through systematic literature review and experts opinion, and a group interview with more than 15 experts who have an experience of more than 10 years in academics was conducted. Generally odd in numbers, they presented each pair of variables and took their opinion. Using “Interpretative Structural Modelling” and “Cross-Impact Multiplication Applied to Classification” (ISM MICMAC) analysis, a model describing the structural relationship between these factors has been formulated to know the conceptual framework.

Findings

The study shows that the digital payment and waste treatment as the linkage or mediating variables. Top management commitment (TMC), regulatory framework and transparency are the drivers or independent variables. Green logistics, sustainable packaging and production are the dependent variables. Further, the resulting hierarchy and contextual linkages among variables shed light on key dimensions for decision-making. Green logistics, sustainable packaging and production are interconnected, playing a significant role, in the framework and influenced by the lower level variables. Transparency should be given due consideration to ensure sustainable competitive advantage.

Research limitations/implications

(1) Owing to a lack of time and resources, the researchers have been able to explore only limited variables; more factors or enablers can be taken in future for further research. (2) Money constraint is also there. (3) One major limitation is that this research includes opinion from different experts which are dynamic in nature and keep on changing from time to time. (4) Primary research can also be done with the help of different software like partial least squares and structural equation modelling (PLS-SEM), covariance-based structural equation modelling (CB-SEM) and Statistical Package for the Social Sciences (SPSS) by taking same variables or merging new variables with the given variables of this paper. (5) With the help of this paper, the author tried to give an overview of some important enablers which are helpful in sustainability. Given a time in future, more research can be done by taking different sectors or a specific sector.

Practical implications

Findings are helpful for policymakers about effective strategies for promoting sustainability. They provide evidence-based insights into the potential impact of policy interventions and help shape the development of environmental regulations and initiatives. Sustainability is a global issue. Thus, this research paper contributes to international discussions and collaborations on environmental conservation and sustainable development goals (SDGs). They may influence diplomatic efforts to address transnational environmental challenges. Companies can use research findings to improve their sustainability practices and develop environmentally friendly products and services. Understanding sustainability enablers can help businesses reduce their ecological footprint while remaining economically viable. Research on sustainability enablers often involves exploring new technologies and innovations. Practical implications include the development and adoption of renewable energy sources, waste reduction techniques and sustainable agricultural practices. Sustainable communities rely on a range of enablers, from renewable energy infrastructure to local governance structures. Research informs community development efforts by identifying best practices and effective strategies for building resilient, environmentally friendly neighbourhood.

Social implications

This research paper contributes to raising awareness about sustainability issues among the public. It also provides insights into the importance of sustainable practices and their impacts on society. Sustainability enablers can influence individual and collective behaviour, and they may encourage people to adopt more sustainable lifestyles and consumption habits. Sustainability research often addresses issues of equity and social justice. Understanding the enablers of sustainability can help identify strategies to ensure that sustainable practices benefit all segments of society, including marginalized communities.

Originality/value

This research paper endeavour to identify key sustainability development enablers (SDEs) by consolidating numerous factors within a single study. While several research papers have explored various sustainability enablers separately, no previous study has delved into their interactions. Furthermore, there is a dearth of research on classifying enablers based on the fuzzy MICMAC analysis. The ISM-based model presented here serves as a valuable resource for both practitioners and academics, aiding in their comprehension of the framework of relationships.

Details

IIMBG Journal of Sustainable Business and Innovation, vol. 2 no. 2
Type: Research Article
ISSN: 2976-8500

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Article
Publication date: 22 February 2021

Purvendu Sharma, Ashish Sadh, Aditya Billore and Manoj Motiani

This study aims to explore the antecedents and outcomes of brand community engagement (BCE) in the context of social media-based brand communities (SMBCs). Moreover, the mediating…

2551

Abstract

Purpose

This study aims to explore the antecedents and outcomes of brand community engagement (BCE) in the context of social media-based brand communities (SMBCs). Moreover, the mediating role of brand evangelism between BCE and brand defence and between BCE and brand resilience is examined.

Design/methodology/approach

The data was collected using a questionnaire-based survey from 201 active members of various SMBCs. Partial least square based structural equation modelling is used to test the proposed conceptual model.

Findings

The results suggest that brand identification and brand prominence are the antecedents of BCE. BCE positively influence brand evangelism and brand defence. Furthermore, the finding suggests that brand evangelism mediates the relationship between BCE and brand defence and also between BCE and brand resilience.

Research limitations/implications

The sample for this study involves respondents active on different SMBCs, which may constrain uniformity in respondents’ experiences.

Practical implications

The insights provided by this study are useful in enhancing BCE with the SMBCs. The study highlights the role of brand evangelism in actively endorsing and defending the brands. The brand manager can promote brand evangelistic behaviour through meaningful engagement with SMBCs.

Originality/value

The study contributes to the literature of brand community engagement by focussing on its antecedents and outcomes in SMBCs. Further, this study adds to the branding literature by connecting two crucial streams of brand research: BCE and brand evangelism. The study also explores the mediating role of brand evangelism. It enhances the understanding of consumer-brand relationships in the context of SMBCs.

Details

Journal of Product & Brand Management, vol. 31 no. 1
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 11 July 2024

Ashish Kumar and V.P. Joshith

This research lies in the domain of Vedic mathematics, and it explores the application of the related Vedic sutras in different branches of mathematics, science, education, and…

73

Abstract

Purpose

This research lies in the domain of Vedic mathematics, and it explores the application of the related Vedic sutras in different branches of mathematics, science, education, and engineering across Asia and Europe.

Design/methodology/approach

The study embraced a qualitative research design followed by a systematic literature review (SLR) approach which describes the significance of Vedic mathematics. The study made use of purposive sampling through which the data were collected from 102 articles by using inclusion and exclusion criteria. It includes publication years, the types of research methods, and uses of Vedic mathematics sutras in different branches of knowledge stated by the researchers. Its goal is to offer a more thorough explanation and an evaluation of how the inquiry affected the conclusions. The articles examined in this review included all the journal articles and doctoral theses from the databases of Google Scholar, Science Direct, Scopus, and Sodhganga which were published during the period 2010–2022.

Findings

The research found that the application of the sutras of Vedic mathematics has been increasing immensely in India. The researchers in this area are fond of qualitative research methods. This research has shown that sutras of Vedic mathematics especially “Urdhvatiryakbhyam” and “Nikhilam Navatascaramana Dasastah” have been frequently used in mathematics and engineering in technical higher education. The impact of other sutras has been quite useful, which augments that in many disciplines where the applications of Vedic mathematics are prevalent, it can be functional. The study concludes by reprising the result, its limitations, and the use of Vedic mathematics as a sustainable source of knowledge.

Research limitations/implications

Vedic mathematics is an area where a lot of potential applications are created in science, mathematics, engineering, and education. Even with the latest technological advancements like learning analytics, artificial intelligence has its connection with this branch of learning, which is the greatest treasure of the Indian knowledge system. The research in this area is not reported in any databases or any standard format so researchers find it difficult to locate and study this broad conceptual domain.

Practical implications

It will help the reader and other academic stakeholders to widen their view on the new and innovative techniques of Vedic mathematics. It is advised that additional studies would look at and evaluate papers published after this time so that readers may get a wider view of the concept of Vedic mathematics.

Social implications

It will help society to know the essence of Vedic mathematics that how useful it is. Vedic mathematics helps learners to learn in a very factual and accurate manner especially while dealing with mathematical calculations. It will enhance the problem-solving skills among learners. It will be beneficial for all types of learners which will help them to become better individuals for a nation.

Originality/value

The paper enriches understanding of the potential applications of different sutras from Vedic literature in different fields of knowledge. The outcome of the research encourages educationists and policymakers to include Vedic mathematics in the curriculum to foster quantitative reasoning and problem-solving at varied levels of learning.

Details

International Journal of Comparative Education and Development, vol. 26 no. 3
Type: Research Article
ISSN: 2396-7404

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Article
Publication date: 16 February 2022

Mosab I. Tabash, Ashish Kumar, Shikha Sharma, Ritu Vashistha and Ghaleb A. El Refae

The International Journal of Organizational Analysis (IJOA) is a leading journal that has published high-quality research focused on various facets of organizational analysis…

644

Abstract

Purpose

The International Journal of Organizational Analysis (IJOA) is a leading journal that has published high-quality research focused on various facets of organizational analysis since 1993. This paper aims to conduct a retrospective analysis of the IJOA journey from 2005 to 2020.

Design/methodology/approach

The data used in this study was extracted using the Scopus database. The bibliometric analysis, using several indicators, is adopted to reveal the major trends and themes of the journal. The mapping of bibliographic data is carried using VOSviewer and Biblioshiny.

Findings

The study findings indicate that IJOA has grown for publications and citations since its inception. Five significant research directions emerged, i.e. organizational diagnostics, organization citizenship behaviour, organizational commitment to employee retention, psychological capital and firm performance, based on cluster analysis of IJOA’s publications.

Originality/value

To the best of the authors’ knowledge, this is the first study to conduct a comprehensive bibliometric analysis of IJOA. The study presents the key themes and trends emerging from a leading journal, considered a high-quality journal, for researching various facets of organizational functioning by academicians, scholars and practitioners.

Details

International Journal of Organizational Analysis, vol. 31 no. 6
Type: Research Article
ISSN: 1934-8835

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Article
Publication date: 9 July 2021

Shekhar Shukla and Ashish Dubey

Quantitative objective studies on the problem of celebrity selection are lacking. Furthermore, existing research does not recognize the group decision-making nature and the…

1166

Abstract

Purpose

Quantitative objective studies on the problem of celebrity selection are lacking. Furthermore, existing research does not recognize the group decision-making nature and the possibility of customer involvement in celebrity or influencer selection for social media marketing. This study conceptualizes celebrity selection as a multi-attribute group decision-making problem while deriving the final ranking of celebrities/influencers using interactive and flexible criteria based on the value tradeoff approach. The article thus proposes and demonstrates a quantitative objective method of celebrity selection for a brand or campaign in an interactive manner incorporating customer's preferences as well.

Design/methodology/approach

Each decision-maker's preferences for celebrity selection criteria are objectively captured and converted into an overall group preference using a modified generalized fuzzy evaluation method (MGFEM). The final ranking of celebrities is then derived from an interactive and criteria-based value tradeoff approach using the flexible and interactive tradeoff method.

Findings

The approach gives a different ranking of celebrities for two campaigns based on group members' perceived importance of the selection criteria in different scenarios. This group includes decision-makers (DMs) from the brand, marketing communication agency and brand's customers. Further, each group member has an almost equal say in the decision-making based on fuzzy evaluation and an interactive and flexible value tradeoff approach to celebrity selection for receiving a rank order.

Research limitations/implications

The approach uses secondary data on celebrities and hypothetical scenarios. Comparison with other methods is difficult, as no other study proposes a multi-criteria group decision-making approach to celebrity selection especially in a social media context.

Practical implications

This approach can help DMs make more informed, objective and effective decisions on celebrity selection for their brands or campaigns. It recognizes that there are multiple stakeholders, including the end customers, each of whose views is objectively considered in the aspects of group decision-making through a fuzzy evaluation method. Further, this study provides a selection mechanism for a given context of endorsement by objectively and interactively encapsulating stakeholder preferences.

Originality/value

This robust and holistic approach to celebrity selection can help DMs objectively make consensual decisions with partial or complete information. This quantitative approach contributes to the literature on selection mechanisms of influencers, celebrities, social media opinion leaders etc. by providing a methodological aid that encompasses aspects of interactive group decision-making for a given context. Moreover, this method is useful to DMs and stakeholders in understanding and incorporating the effect of nature or context of the brand and the campaign type in the selection of a celebrity or an influencer.

Details

Journal of Research in Interactive Marketing, vol. 16 no. 2
Type: Research Article
ISSN: 2040-7122

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Book part
Publication date: 13 December 2023

Tanaji Pavani Prabha, Swati Alok, Rishi Kumar and Swati Singh

Economies and societies are not digitally isolated. Digital technologies are widely recognised as key drivers of information dissemination, knowledge sharing, income and…

Abstract

Economies and societies are not digitally isolated. Digital technologies are widely recognised as key drivers of information dissemination, knowledge sharing, income and employment. Digital technologies also influence the interlinkages of digitalisation, gender and labour market outcomes. Digital technologies impact every sphere of day-to-day life. It impacts ways of communication, trade and business; influences networking abilities; shapes societal norms, attitudes and behaviours. It is hence argued that digital technologies may have crucial implications for women's participation in the workforce.

Gender equality and increasing women's workforce participation is an important goal under the United Nations Sustainable Development Goals (SDGs). Research indicates that women are mainly involved in agricultural work, blue-collar formal work, while collar formal work, and entrepreneurship. Digital technologies significantly impact the ways of working in all these sectors. Consequently, it is argued that digital technologies influence women's participation across all such types of work.

This chapter aims at unravelling the linkages between digital technologies and women's workforce participation. To this end, the influences of digital technologies on women's participation in agricultural work, blue-collar formal work, white-collar formal work and entrepreneurship are discussed. The implications and impacts of the use of broadband, internet and mobile technologies are also discussed. This chapter also includes important theories of women's workforce participation and discusses them in light of digitalisation.

Details

Fostering Sustainable Development in the Age of Technologies
Type: Book
ISBN: 978-1-83753-060-1

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Article
Publication date: 24 September 2021

Ashish Gupta and Shivendra Pandey

The study aims to examine the moderating role of variety-seeking behaviour between customer engagement and its antecedents (customer satisfaction and customer value). Further…

637

Abstract

Purpose

The study aims to examine the moderating role of variety-seeking behaviour between customer engagement and its antecedents (customer satisfaction and customer value). Further, this study also tests the existence of the value-satisfaction-engagement behaviour chain.

Design/methodology/approach

The perception of 262 respondents was used to examine the hypothesis using the structural equation modelling approach.

Findings

The moderation effect of variety-seeking behaviour between customer satisfaction and customer engagement was found to be significant. Also, customer satisfaction fully mediated the relationship between perceived value and customer engagement, hence, empirically validating the value-satisfaction-engagement model in the retailing context.

Research limitations/implications

The findings draw managers' attention towards the segment of consumers who are more likely to be engaged, thus helping managers develop a more efficient and focussed strategy to achieve customer engagement. The result also suggests that variety-seeking buyers may not get engaged even after satisfaction.

Originality/value

This paper is among the first to empirically test the moderating role of variety-seeking behaviour to achieve customer engagement.

Details

Journal of Asia Business Studies, vol. 16 no. 6
Type: Research Article
ISSN: 1558-7894

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