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Article
Publication date: 9 July 2018

Ruchika Sharma and Asha Prasad

The purpose for this paper is to determine the various dimensions of employer brand in the IT sector of India and analyse their impact on the final intent of the candidates to…

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Abstract

Purpose

The purpose for this paper is to determine the various dimensions of employer brand in the IT sector of India and analyse their impact on the final intent of the candidates to join an organisation. A five-factor employer brand (EB) model and three-factor intent to join (ITJ) model have been tested for reliability and validity through confirmatory factor analysis (CFA). A structural model is empirically tested with EB as independent variable and ITJ as dependent variable through structured equation modelling.

Design/methodology/approach

The items for the independent variable EB are generated with the help of literature and semi-structured interviews with final-year student placement coordinators of B.Tech and MCA, studying in central, state and deemed universities of India. For ITJ, the variables are adopted from the literature and confirmed through CFA in the Indian context. Structured equation modelling has been used to analyse the relationship between EB and ITJ.

Findings

Five dimensions of EB were explored as growth and development opportunity, company’s reputation, acceptance and belongingness, work–life balance and ethics and CSR. ITJ was found to be composed of intent to pursue, employer’s attractiveness and employer’s reputation. EB has been found to be an effective contributor to ITJ.

Research limitations/implications

The current study has been conducted in the IT sector, and other sectors have not been included. The universities considered for the study were limited to central, state and deemed universities of India. Apart from intention to join, there are other attitudinal and behavioural aspects that have not been included in the current study.

Originality/value

This study gives empirical evidence on EB to be an important antecedent of ITJ from the perspective of prospective employees of a developing nation.

Details

International Journal of Organizational Analysis, vol. 26 no. 3
Type: Research Article
ISSN: 1934-8835

Keywords

Article
Publication date: 3 September 2020

Harsh Harsh and Asha Prasad

The purpose of the study is to examine the relationship of different dimensions of employment relation (ER) with perceived organizational performance. The study also attempts to…

Abstract

Purpose

The purpose of the study is to examine the relationship of different dimensions of employment relation (ER) with perceived organizational performance. The study also attempts to analyze the role of technological intensity in determining the employment approaches adopted by the firm.

Design/methodology/approach

Data were gathered through the survey method and in-depth personal interviews were conducted in Indian manufacturing firms based in the National Capital Region (NCR).

Findings

The findings confirm that all dimensions of employment relation have profound and significant relationship with perceived organizational performance. It also revealed that technology intensity of the industry determines the way people are managed in the organization.

Originality/value

The study has contributed to the existing body of knowledge by understanding the impact of unique framework of ER (industrial relations and HRM) on organizational performance. The study represents the one of the fewest attempts to measure technology intensity as moderating variable in ER & Performance.

Details

Employee Relations: The International Journal, vol. 43 no. 1
Type: Research Article
ISSN: 0142-5455

Keywords

Article
Publication date: 3 May 2022

Anubhuti Saxena and Asha Prasad

This study aims to identify the various dimensions of workplace spirituality (WPS) and determine whether these dimensions act as predictors of innovative work behaviour (IWB…

Abstract

Purpose

This study aims to identify the various dimensions of workplace spirituality (WPS) and determine whether these dimensions act as predictors of innovative work behaviour (IWB) among bank employees. This study also aims at studying the moderating role played by sense of God (SOG) between WPS and IWB.

Design/methodology/approach

The methodology involved both qualitative and quantitative approaches. This study was carried out in two phases. Item generation, questionnaire development and exploratory factor analysis (EFA) were conducted in phase 1. Confirmatory factor analysis (CFA) was conducted in phase 2. Seven WPS dimensions originated through EFA, which got validated through CFA later. Structural equation modelling was used for hypotheses testing. To explore the proposed relationships, cross-sectional survey was done on a sample of bank employees from public, private and foreign banks.

Findings

The findings reveal that WPS is a seven-factor construct and affects the IWB of bank employees. The results indicated that four dimensions of WPS significantly increase IWB, and that SOG moderates the relationship between WPS and IWB.

Research limitations/implications

With increasing globalization, there is a growing concern as to whether Indian employers would be able to meet employees’ spiritual needs. Indians tend to have high inclination towards God; through their religious associations, they try to develop a sense of spiritualism. Awareness about the effect of SOG and also the dimensions of WPS on IWB will help organizations in designing effective interventions for making employees more innovative.

Originality/value

The authors believe that the empirical studies testing the consequences of WPS on IWB in the banking industry are limited; also, SOG’s role as a moderator remains unexplored; thus, this study is an attempt to fill the gaps.

Details

International Journal of Ethics and Systems, vol. 39 no. 2
Type: Research Article
ISSN: 2514-9369

Keywords

Article
Publication date: 6 March 2017

Karnica Tanwar and Asha Prasad

The purpose of this paper is to conceptualise, develop and validate a scale to measure the employer brand from the perspective of existing employees.

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Abstract

Purpose

The purpose of this paper is to conceptualise, develop and validate a scale to measure the employer brand from the perspective of existing employees.

Design/methodology/approach

The methodology entailed the compilation of a literature review and conduction of qualitative interviews to generate items. Five employer brand dimensions have been derived through exploratory factor analysis and further validated through confirmatory factor analysis by using a separate data of 313 employees. Also, the employer brand has been specified as a second-order factor that is determined by five first-order factors.

Findings

A final 23-item EB scale covering five dimensions of the employer brand has been developed. The dimensions identified are: a healthy work atmosphere, training and development, work-life balance, ethics and corporate social responsibility, and compensation and benefits. Also, the higher order measurement model suggests that employer brand is most influenced by the “healthy work atmosphere” dimension. These dimensions reflect the perceptions of existing employees regarding their organisation. The scale is found to be psychometrically sound for measuring the employer brand.

Practical implications

The scale is useful for both researchers and practitioners. A deeper insight into the dimensions may help managers to identify their impact on organisational outcomes like employee satisfaction, employee retention, commitment and productivity. Also, organisations can measure the perceptions of employees for identifying improvement gaps and developing effective attraction and retention strategies. The scale also provides researchers with a sought-after conceptualisation of employer brand.

Originality/value

The authors believe that the study is the first of its kind wherein the employer brand has been modelled as a second-order factor from the perspective of the existing employees.

Article
Publication date: 12 June 2020

Anubhuti Saxena, Naval Garg, B.K. Punia and Asha Prasad

The primary objective of the present study is to explore the relationship between workplace spirituality and work stress among offshore and onshore employees of the Indian oil and…

1372

Abstract

Purpose

The primary objective of the present study is to explore the relationship between workplace spirituality and work stress among offshore and onshore employees of the Indian oil and gas industry. The present study also tends to study the difference in the stress level of offshore and onshore employees of the Oil and Gas Industry.

Design/methodology/approach

The size of the sample for the present study was 202 respondents. It includes 128 onshore employees and 74 offshore employees of oil and gas companies. Respondents were mainly managers and supervisors working in various departments of Oil and Natural Gas Corporation (ONGC), Cairn India, Reliance India Ltd (RIL), Bharat Petroleum Corporation Ltd (BPCL) and Indian Oil and Gas Ltd (IOCL). Since the different level of stress is experienced by employees at different stages of the organizational structure, thus study selected population comprising of managers and supervisors since they are believed to face similar work stressors. A variety of statistical tools like mean, t-test, correlation and multi-regression is used for the analysis of collected data.

Findings

Results show that all six dimensions of workplace spirituality are significantly negatively correlated with stress for onshore employees. However, the sense of community and gratitude are found insignificantly associated with stress for offshore employees. Stressful offshore conditions and excessive specialization might not allow offshore employees to cherish the community at the workplace and also the virtue of gratefulness. The offshore employees might have a certain level of gratitude and community system, but it is not sufficient for the employees to perceive a lower level of work relates to stress. The result gives the impression that the normal working conditions (onshore workplace) provide adequate opportunity to workplace spirituality to transcend its impact on work stress.

Originality/value

This is one of the pioneer studies that examined the role of workplace spirituality and stress in stress management of offshore and onshore employees of Indian Oil and gas companies.

Details

Journal of Organizational Change Management, vol. 33 no. 5
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 24 May 2011

Shruti Gupta and Asha Prasad

In the rapidly changing market and environment, companies need to employ highly competitive human resources for sustaining a competitive advantage. Human resource management (HRM…

Abstract

Purpose

In the rapidly changing market and environment, companies need to employ highly competitive human resources for sustaining a competitive advantage. Human resource management (HRM) practices have a significant impact on firm performance. The purpose of this paper is to identify the key HRM factors from a survey of 41 Indo‐Japanese and 35 Indian firms operating in Delhi and the National Capital Region (NCR) (India) in the automobile sector that affect the productivity and overall performance of firms.

Design/methodology/approach

This study is largely based on secondary data combined with an analysis of primary data. It includes primary data collection and the usage of quantitative research tools. A comparative analysis of the Indian and Indo‐Japanese firms operating in Delhi and the NCR has also been made. Factor analysis has been undertaken to examine the various HRM factors that affect the productivity of a firm.

Findings

A factor analysis of nine items revealed four underlying dimensions in the instrument. In the case of Indo‐Japanese firms, the factors concerned are: talent planning and engagement; talent motivation; in‐service training; and assessment of training needs. For Indian firms, the factors concerned are: talent acquisition and engagement; talent motivation and need assessment; talent planning; and talent training.

Research limitations/implications

A hybrid model has been developed that combines the relatively important HR variables on the basis of the results of the survey of Indo‐Japanese and Indian firms.

Originality/value

Hitherto, no study has been undertaken to compare the HRM factors of Indian and Indo‐Japanese firms and to subsequently develop a hybrid model. This model blends the features of both types of firms.

Details

Journal of Advances in Management Research, vol. 8 no. 1
Type: Research Article
ISSN: 0972-7981

Keywords

Article
Publication date: 16 May 2016

Karnica Tanwar and Asha Prasad

The purpose of this paper is to identify key dimensions of employer brand (EB) and empirically examine the impact of different dimensions of EB upon job satisfaction. A six-factor…

7240

Abstract

Purpose

The purpose of this paper is to identify key dimensions of employer brand (EB) and empirically examine the impact of different dimensions of EB upon job satisfaction. A six-factor EB model has been tested for reliability and validity through confirmatory factor analysis. The study also addresses the moderating role of gender in the relationship between EB dimensions and job satisfaction.

Design/methodology/approach

Structural equation modelling has been adopted to determine the contribution of EB dimensions towards job satisfaction of employees. Key dimensions of EB are identified through literature review. Item generation has been done through literature review and exploratory structured interviews with employees.

Findings

The results demonstrate that EB acts as a critical predictor of job satisfaction. All the six dimensions of EB (training and development, reputation, organisation culture and ethics and corporate social responsibility, work-life balance and diversity) were found to be critical predictors of job satisfaction. Also, gender is found to have moderating effect on the relationship between EB dimensions and job satisfaction.

Originality/value

This study avers that EB can prove to be an important antecedent of job satisfaction. The construct EB in this study reflects an understanding of EB from a newer lens from the perspective of existing employees of a developing country and also demonstrates the moderating role of gender.

Content available
Article
Publication date: 24 May 2011

Surendra S. Yadav and Ravi Shankar

1022

Abstract

Details

Journal of Advances in Management Research, vol. 8 no. 1
Type: Research Article
ISSN: 0972-7981

Article
Publication date: 25 May 2010

Sameer Prasad and Jasmine Tata

A majority of citizens in the developing world rely upon self‐employment and micro‐enterprise operations as their primary and only source of income. The purpose of this paper is…

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Abstract

Purpose

A majority of citizens in the developing world rely upon self‐employment and micro‐enterprise operations as their primary and only source of income. The purpose of this paper is to examine how micro‐enterprise owners in the developing world can improve their standard of living by better managing their supply chains.

Design/methodology/approach

By relying upon case‐study methodology, propositions are derived.

Findings

Such propositions should provide direction to activists and governments in raising the productivity of such enterprises, hence reducing poverty.

Originality/value

Examining the relevant literature in relation to field observations helps identify a number of important issues which need to be examined further by academicians.

Details

Journal of Advances in Management Research, vol. 7 no. 1
Type: Research Article
ISSN: 0972-7981

Keywords

Article
Publication date: 27 May 2021

Sakshi Gupta, Jaya Bhasin and Shahid Mushtaq

The purpose of this paper is to investigate how employer brand experience (EBE) impacts organizational citizenship behavior (OCB). In addition, it aims to identify the mediating…

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Abstract

Purpose

The purpose of this paper is to investigate how employer brand experience (EBE) impacts organizational citizenship behavior (OCB). In addition, it aims to identify the mediating role of employee engagement (EE) in relationship between EBE and OCB.

Design/methodology/approach

To test the research hypotheses, a web questionnaire was developed and data were collected from 426 respondents working in the Indian banking sector. Hypotheses were tested using structural equational modeling.

Findings

EBE was positively related to OCB. The predicted mediating role of EE in the relationship between EBE and OCB was also supported.

Research limitations/implications

The study is confined to the banking sector only, which limits the generalization of the findings.

Practical implications

The results imply that firms should leverage on various dimensions of employer brand (EB) i.e. compensation, work–life balance, working environment, training and corporate social responsibility to enhance EE and OCB.

Originality/value

The research is among the very few to confirm the role of EBE vis-à-vis current employees especially in a collectivist society like India. The study also confirmed the mediating role of EE between EBE and OCB which have not been studied previously.

Details

Asia-Pacific Journal of Business Administration, vol. 13 no. 3
Type: Research Article
ISSN: 1757-4323

Keywords

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