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The purpose of this paper is to examine European citizen engagement for enhancing emergency management and, more specifically, in the context of the terrorist attacks which occurred in Paris, France on November 15, 2015. To do so, two main research questions are raised. First, are there differences in the levels of citizen engagement between the country affected, France, and other European countries? Second, what factors foster a high level of citizen engagement in France?

First, a comparative content analysis of the Facebook pages of local governments in France and other capital cities of the European Union (EU) was carried. Second, a multivariate regression analysis was performed.

Although the level of online citizen engagement was greater in France than in the other EU cities analyzed, similarities were detected in the messages sent, responses and moment of participation. Moreover, there are certain types of online social behavior that encourage interactive conversations among citizens as well as between citizens and their local governments.

This research enables local governments to understand the similarities and differences between citizens and local governments from the affected country and those from outside it when using social media to engage in emergency management. It also provides further insight for managers of local governments in the country affected with regards to the need to be aware of the influence of online collective behavior that emerges from the information they publish. As a result, the attainment of a high level of citizens’ participation in their social media can differ.

This paper advances in the scarce knowledge of high levels of online engagement (conversational interactions) in emergency situations.

Increasingly, universities are adopting social media as a strategy to improve their competitive advantage. However, little is known of whether or not stakeholders are actually engaging with universities in such online environments. The purpose of this paper is, first, to analyze the level of stakeholders’ engagement via social media, particularly Facebook, in European and US universities. Second, to examine the influencing factors that boost online interactions, in particular, “location,” “transparency,” “size,” “academic performance” and “activity.”

An engagement index and a multivariate regression analysis were carried out. Regarding the sample, European and US universities belonging to the “Top 100” of the Academic Ranking of World Universities were analyzed.

Despite the large online community that US universities possess, European universities attain the higher level of online engagement from its stakeholders. In particular, the greatest level of engagement is achieved by European universities of greater size, in terms of students, with lower academic performance and a lower level of online activity.

This study contributes to existing literature by identifying the actual social impact of social media to build successful relationships with the stakeholders of higher education entities.

This paper can contribute to the current scarcity of literature concerning social media to improve new models of accountability in higher education entities with different managerial models.

The purpose of this study is to analyse whether it is the Spanish urban environments that can be considered smart cities that are making the greatest efforts to ensure that citizens have better access to city information and, thus, participate to a greater degree in its governance.

This analysis of the use made of social networks, as an integral part of democratisation, is divided into two phases: first, a descriptive study was made of the cities’ use of their social networks; we then examined, by multiple linear regression analysis, whether the urban areas classed as smart cities are those that make more or less use or application of social networks.

Although, in general terms, the “smartest” smart cities are those which obtain the best overall results in terms of social networks, further improvements are needed, especially in the field of activity and interaction with citizens via these networks.

The impact made by social media is one of the emerging research themes in the domain of smart cities, e-government and their information policies. Nevertheless, few studies have examined whether the smart cities are also those whose governments have achieved a greater degree of citizen participation through social networks. Therefore, this study contributes to our understanding of the importance of social media in the local government context, by establishing a relationship between democratic participation, through Facebook and Twitter, and the development of smart cities.

A model on the cognitive elements of engagement is adopted and content analysis, along with sentiment analysis, has been used to explore the post characteristics and the levels of stakeholders' interactions in controversial and non-controversial European industries through three Poisson regressions. At last, an ANOVA test has been used to check the level of interaction regarding the coronavirus disease 2019 (COVID-19)-related aspects.

The intrinsic characteristics of controversial industries cause the stakeholders’ skepticism about their corporate social responsibility (CSR) strategies. This results in the need to elaborate proper involvement strategies to approach industries' stakeholders. Such need has assumed relevance during the COVID-19 crisis and has traced a certain border between the companies that are more sensitive to the social side of the surrounding environment and the ones that are less involved in risky sectors. The present paper aims to understand the role of social media in stakeholder engagement, and social media's characteristics, and tries to elaborate on companies' CSR communication readiness to the challenges shown by the pandemic.

The study reveals how the success of stakeholder engagement in CSR communication is affected by both controversial sector membership and the characteristics of the posts such as the inclusion of the sustainable development goals (SDGs). In addition, the study emerges how the European companies have focused on social aspects in companies' communication, revealing a certain readiness for the COVID-19 challenges.

Building on a model of cognitive elements of engagement, the present study provides useful insights for companies' next engagement strategies on social media. Moreover, the thematic analysis provides a benchmark for the improvement of current corporations' communication strategies in light of the pandemic effects.

This paper contributes to the literature by investigating the role of Twitter as a stakeholder engagement tool and identifies the drivers for an effective Twitter content strategy. Moreover, the paper provides a useful proxy for current and future research on the COVID-19-related CSR communication.