Alle Markenwerbung meint Individualisierung. Man will durch ein äusserliches Symbol die einmalige Besonderheit seiner speziellen Betriebsleistung einprägen und zur Geltung bringen…
Abstract
Alle Markenwerbung meint Individualisierung. Man will durch ein äusserliches Symbol die einmalige Besonderheit seiner speziellen Betriebsleistung einprägen und zur Geltung bringen und sie gleichzeitig als Qualitätsleistung kennzeichnen. Die Marke dient dazu, auf den sogenannten “advertising point” hinzuweisen, der sowohl in den Leistungen als auch in der Werbung gerade unseren Betrieb vor allen anderen, insbesondere der nächsten Konkurrenz, heraushebt. Sie will das “betriebliche Monopol” herausarbeiten, das jedem Betrieb in irgendeiner Weise eigentümlich ist.
Man hat sich im Zuge der gedanklichen Durchdringung der Probleme des Fremdenverkehrs, und zwar in theoretischer Betrachtung wie praktischer Organisation, in jüngster Zeit schon…
Abstract
Man hat sich im Zuge der gedanklichen Durchdringung der Probleme des Fremdenverkehrs, und zwar in theoretischer Betrachtung wie praktischer Organisation, in jüngster Zeit schon des öfteren Gedanken darüber gemacht, dass heute anders gereist wird, dass anders Ferien gemacht wird als früher.
Wie so manches, so ist die Psychologie der Symbole in der Werbung noch nicht geschrieben. Das liegt nicht zuletzt daran, dass auch in der allgemeinen Psychologie das Wesen der…
Abstract
Wie so manches, so ist die Psychologie der Symbole in der Werbung noch nicht geschrieben. Das liegt nicht zuletzt daran, dass auch in der allgemeinen Psychologie das Wesen der Symbole in seinem tiefsten Kern noch nicht allgemein gültig gefasst ist und dass diejenige Richtung, in der man sich darum am intensivsten bemüht, nämlich die Tiefenpsychologie, insbesondere in Gestalt der komplexen Psychologie C. G. Jungs, in der übrigen Psychologie nicht überall anerkannt wird.
Es dürfte in diesem Zusammenhang interessant sein, den Versuch zu unternehmen, auch den Begriff der Fremdenverkehrswerbung festzulegen und zu umschreiben. Denn die Werbung spielt…
Abstract
Es dürfte in diesem Zusammenhang interessant sein, den Versuch zu unternehmen, auch den Begriff der Fremdenverkehrswerbung festzulegen und zu umschreiben. Denn die Werbung spielt auf diesem Wirtschaftsgebiet gleichfalls eine entscheidende Rolle. Jene Blinden oder Halbblinden, die heute noch glauben, ein Gast sei ihrer schönen Augen wegen bei ihnen eingekehrt, sind glücklicherweise in hoffnungslose Minderheit geraten. Heute ist die Fremdenverkehrswerbung zu einem Gebiet geworden, das mit aller Sorgfalt und Umsicht gepflegt werden muss, besonders seitdem immer zahlreichere Staaten die wirtschaftliche Bedeutung des Fremdenverkehrs und seinen Einfluss auf die Handels‐und Zahlungsbilanz eines Landes erkannt haben. Dies hat zu einem internationalen Konkurrenzkampf geführt, der die Beherrschung der Werbemethoden ebenso nötig macht wie den dafür unumgäänglichen Erfindungsgeist und die immer gröösseren finanziellen Mittel.
Effiezal Aswadi Abdul Wahab, Akmalia M. Ariff, Marziana Madah Marzuki and Zuraidah Mohd Sanusi
The purpose of this paper is to examine the relationship between political connections and corporate tax aggressiveness in Malaysia. In addition, this paper investigates the…
Abstract
Purpose
The purpose of this paper is to examine the relationship between political connections and corporate tax aggressiveness in Malaysia. In addition, this paper investigates the relationship between corporate governance variables and corporate tax aggressiveness. Next, the study investigates the mitigating role of corporate governance in the relationship between political connections and corporate tax aggressiveness.
Design/methodology/approach
The sample of this study is based on 2,538 firm-year observations during the 2000-2009 periods. This study employs a panel least square regression with both period and industry fixed effects. The study retrieved the corporate governance variables from the downloaded annual reports, whilst the remaining data were collected from Compustat Global.
Findings
This study finds that politically connected firms are more tax aggressive than non-connected firms. Furthermore, the study finds that large board size decreases the likelihood of tax aggressiveness and a non-linear relationship exists between institutional ownership and tax aggressiveness suggesting increase in monitoring as the ownership increases. However, the study finds no evidence to suggest that corporate governance mitigates the influence of political connections in promoting tax aggressiveness behavior. The findings suggest that the impact of political connections could outweigh the benefits of changes in corporate governance in Malaysia.
Research limitations/implications
The data are not recent, but it reflects a rather longitudinal research period.
Originality/value
This paper extends the literature of tax research in Malaysia which is in its’ infancy stage. Furthermore, it investigates the role of political connections in tax-planning research.
Details
Keywords
Paul L. Baker, Peiwei Lyu and Pietro Perotti
This paper examines the relationship between tax avoidance and accounting comparability. The authors argue that aggressive tax behavior impairs the comparability of financial…
Abstract
Purpose
This paper examines the relationship between tax avoidance and accounting comparability. The authors argue that aggressive tax behavior impairs the comparability of financial statements by altering the accounting function, which maps economic events into accounting data.
Design/methodology/approach
The empirical analysis is based on a large sample of United States (US) firms. The authors use raw and industry-adjusted effective tax rates (ETRs) to proxy tax avoidance. The authors use the measure of accounting comparability developed by De Franco et al. (2011), which aims to capture the similarity of the accounting function.
Findings
The authors find that firms with more aggressive tax avoidance strategies have substantially lower accounting comparability. The evidence also shows that the negative effect of tax avoidance on accounting comparability is driven by firms with aggressive tax planning strategies beyond the industry norm. Furthermore, using an alternative measure of accounting comparability as a function of pre-tax income, the authors continue to find evidence of the negative effect of tax avoidance behavior. Importantly, this provides evidence that the effect of aggressive tax planning is not limited to the reported tax expense, but affects the comparability of the overall financial reporting system.
Originality/value
The authors identify a new potential cost of tax aggressive activities, being the loss of accounting comparability as driven by tax aggressive activities. The results contribute to the literature on the costs of tax avoidance and on the determinants of accounting comparability.
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Shannon Jemiolo and Curtis Farnsel
This review analyzes the existing theoretical and empirical research on the relation between corporate taxation and corporate social responsibility (CSR). By synthesizing the…
Abstract
Purpose
This review analyzes the existing theoretical and empirical research on the relation between corporate taxation and corporate social responsibility (CSR). By synthesizing the current literature regarding the directional relation between tax avoidance and CSR, the authors are able to identify areas where further research on this relation should be targeted to maximize the public interest.
Design/methodology/approach
The authors conduct a literature review of articles published in leading journals in the fields of accounting, finance and management. Reputable working papers are included to support emerging trends in the research and suggest meaningful paths forward.
Findings
The literature reveals a complex relation between corporate tax avoidance and CSR. The published research offers theoretical and empirical support for both a substitutive and a complementary directional relation. An actionable takeaway from this review is that corporate taxation must be considered jointly with CSR when seeking to maximize the public interest.
Originality/value
The authors find a rapid influx of research over the past decade that explores the complex directional relation between corporate tax avoidance and CSR. This review will be useful to researchers that are interested in moving beyond a directional characterization of this relation. By synthesizing both established and emerging literature, the authors provide a foundation and direction for future research to examine issues that may directly inform tax or firm policies to increase overall stakeholder welfare.
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Tiantian Cao, Weian Li, Yaowei Zhang and Xingye Chen
This study aims to elucidate the causal relationship between corporate greenwashing and celebrity leaders.
Abstract
Purpose
This study aims to elucidate the causal relationship between corporate greenwashing and celebrity leaders.
Design/methodology/approach
This study considers winning the National Model Worker Award as an external shock for producing celebrity leaders and conducts a difference-in-difference (DID) estimation with listed companies from 2009 to 2022 in the Chinese context.
Findings
The findings indicate an increase in greenwashing of companies with celebrity leaders in the post-award period. Stakeholder pressure can moderate the effect of celebrity leaders on corporate greenwashing.
Originality/value
This study enriches the research on the antecedents of greenwashing and the impacts of celebrity leaders. The findings advance the understanding of the real effect of celebrity leaders on environmental, social and governance (ESG) efforts and provide new insights into how celebrities respond to legitimacy pressures.