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The purpose of this paper is to portray the motivation, willingness and entrepreneurial mindset of second generation in family businesses in North Macedonia.

For purposes of this study, 25 interviews were conducted, where 14 interviews were conducted by phone, six face to face and five interviews in a written form. The process of data collection lasts 15 days. From the sample, 21 were Albanians and four were Macedonians, with this mix of ethnicities the authors had a chance to see different opinions for the same questions.

The authors found that most of second-generation members were happy and motivated for being part of their family business, except three participants those were imposed to their family business. Also, most of them possess entrepreneurial mindset, motivation, innovative ideas and risk-taker attributes.

In this research were included only few cities of North Macedonia and the number of the sample is limited, due to the COVID-19 situation. Another limitation is that the study is done only with two nationalities.

There are a very few papers that treat family businesses in North Macedonia, and this is the only one that treats motivation, willingness and entrepreneurial mindset of second-generation members of family businesses in this country and the region.

The purpose of this article is to highlight new directions that are needed in family business research particularly in light of the covid-19 pandemic and changing societal conditions.

This editorial is a review of the main issues discussed in the special journal issue regarding family businesses at the macro, meso and micro level. This approach enables a better understanding about the future research and practical implications for family business in the new economy characterised by substantial changes resulting from the covid-19 pandemic.

The findings suggest that family business studies need to incorporate new industry and societal contexts that have not previously been examined in sufficient detail in family business studies. This includes focusing more on the sport industry that is characterised by many family businesses.

This editorial for the special journal issue is amongst the first to discuss the role of the covid-19 crisis in impacting family business.

This study aims to investigate the second-generation successors’ motives to join family businesses and their ability to generate innovation within them.

A qualitative methodology is used in this study. Data were collected through structured interview with the second-generation representatives, where the data obtained helped us to come to the results and answer the research questions of the study. A total of 15 interviews were conducted.

The findings of this study show that the second generation is motivated to continue the family business, cases show that successors since childhood have been oriented towards building an entrepreneurial mindset and also after entering the family business have generated innovation.

The study will bring theoretical implications to the family business literature, providing scientific evidence for the second generation of family businesses, from an emerging country such as Kosovo. As Kosovo is an emerging country, the study will contribute to the literature, suggesting other studies by emerging countries in this way to see the similarities and differences.