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This study aims to empirically investigate the pathway to value co-creation intentions through social media marketing, social support and COVID-19 perception in the tourism context with a specific focus on Couchsurfing community.

A survey was conducted from foreign and domestic travellers who used Couchsurfing platform for their recent travel, and were approached using an online survey (n = 229) and structural equation modelling used for hypothesis testing.

The findings indicate that value co-creation intentions follow a pathway through social media marketing and social support. Moreover, Couchsurfing community social support mechanisms play a crucial role in value co-creation intentions.

This study significantly contributes by taking Couchsurfing as a social networking application that provides both informational and functional support to the hardcore and active tourism and hospitality community.

The purpose of the study is to find the relation between brand score and strategy through measurement of brand score. Quantitative methods to assess consumer awareness, satisfaction and preferences are the main purposes of the study.

In the study of brands, 120 respondents participated in dish-washing category. A survey was conducted to test the brand score and to see if communication effectiveness impacts the brand score of extensions.

The report finds that brand score is an indicator of how effective a brand is. Higher brand equity helps in getting better acceptance in brand extensions of a new market, and the results of brand scores confirm the same. They should be clearly distinguished between the brand as a whole and its sub-brands and extensions, so that it may have a differential approach to each sub-brand and extensions. Our study confirms the usage in brand extension study by applying brand score parameters as an effective tool for measuring communication strategy. Brand score parameters have been tried earlier by Srivastava (2004, 2009 and 2013).

This study, conducted across the metro cities, may represent different cultures. However, it may not represent the Tier 2 and below population, including the rural population. However, with the penetration of such goods sweeping in to these markets, it will be interesting to explore if similar strategy clicks with these consumers. The paper is conceptual in nature. Therefore, this paper lacks in-depth theoretical support because it is conceptual in nature and more of a practitioner paper.

Application of brand scorecard would be useful for the managers to conduct analysis of brand mapping score, in reference to brand strategy, versus others. The brand score tools help in measuring the impact of various market drivers’ measures on ten parameters on the performance of brands. A study of brand scores of a brand extension of competing brands will give direction to communication strategy in comparison to competitors. Managers can calculate the brand scores on a six-monthly or yearly basis to study the impact of their brand strategy to get better insight on the effectiveness. It can also give new directions on developing brand strategy. Lifebuoy changed their brand strategy, based on their brand score matrix, from germicidal effect to total protection against infection among children through handwash usage strategy approach.

Brand score is a new concept because there is a paucity of similar research (Srivastava, 2013). Brand score analysis and mapping of a brand play a major role in measuring the performance of brand in the market. This research finding will improve the effectiveness of communication in marketing. The approach of using the brand score technique for measurement of strategy is new to brand extension and will give directions and ways to improve the effectiveness. Application of the brand score in the brand extension is the first approach to give direction on strategy.

The purpose of this paper is to present a quantitative analysis of the Library and Information Science (LIS) scholarly literature published worldwide.

The ISI Web of Science database was used as a source for extracting the data of published documents during the period 2003–2017. The analysis of the published literature was based on the following indicators: research productivity of each county, annual publications, annual citations, highly cited articles, highly cited LIS journals, most productive institutions in the field of LIS and most prolific authors. The types of documents included in this study were research articles, conference proceeding papers, book reviews and editorials.

The findings revealed that the USA had the highest overall output of LIS scholarly publications. The year 2016 was identified as the most productive year for the number of publications, whereas 2017 was identified as the most productive year for the number of citations. “Impact of data sources on citation counts and rankings of LIS faculty: Web of Science versus Scopus and Google Scholar” was the most highly cited article. The Journal of Medical Library Association was the most highly cited journal in LIS. Indiana University from the USA was the most productive LIS research institution. Mike Thelwall, from the UK, is identified as the most prolific author in LIS.

The study will be of interest for those researchers, who intend to conduct bibliometric research studies in LIS.

The study was initiated to test the relationship of social media site addiction on librarians' performance. Furthermore, the study also tested the mediating role of task distraction and moderating role of effective self-control in aforesaid relationship.

This was an empirical study, and data for the research were collected through a standardized questionnaire from 503 librarians who were having Facebook accounts and are questionnaire developed through “Google Forms” and the link of the questionnaire was distributed using Facebook groups. Data was analyzed using descriptive analysis, correlation, Baron and Kenny's approach, and Normal Test Theory.

Results indicate that social media addiction is an important factor for that is reducing librarians' performance. At the same time task distraction also adds to negative impact of social media addiction on librarians' performance. However, effective self-control can reduce the negative impact of social media addiction on their performance.

This research has some important theoretical as well as practical implications for librarians, library management, and well as for policy makers and government.

Social media is commonly used for communication but when it becomes addiction, it can reduce the employees' performance. Most of existing researched focused on positive aspects of social media; only few researches explored the negative impacts of social media. The proposed relationship was never tested on librarians. This study filled this literature gap and proposed as well as empirically tested a model for evaluating negative impact of social media on librarians' performance.

This study was intended to ensure learner-centred pedagogy in an open and distance learning environment by applying scaffolding and positive reinforcement techniques.

This study critically analysed the context and current instructional practice of Bangladesh Open University (BOU) via document analysis and literature review. The conceptual framework of this study was adapted from the ADDIE model, i.e. the analysis, design, development, implementation and evaluation model.

The study explored that the instructional practice of BOU was dominated by teacher-centred pedagogy. Hence, to ensure learner-centred pedagogy, the researchers developed three model lesson plans. These lesson plans infused the theoretical directives of scaffolding and positive reinforcement as well as several assessment tasks which can assess the learners’ lower-order and higher-order thinking skills. The researchers also presented possible challenges for the sound implementation of these model lesson plans and suggested pragmatic solutions accordingly.

This study recommended that the combined application of scaffolding and positive reinforcement would effectively ensure learner-centred pedagogy.

This paper develops an instrument of organizational agility. The instrument is utilized to assess the extent to which Ras Al Khaimah government agencies have adopted agility and to examine its impact on the achievement of strategic outcomes and employee satisfaction.

The dimensions of agility are determined using factor analysis. The reliability of the dimensions is tested based on the Cronbach alpha coefficient, while the predictive validity of the instrument is assessed using correlation and multiple linear regression analysis. The extent to which Ras Al Khaimah government agencies adopted the dimensions of agility is assessed using one-sided T-test, and the difference between the levels of adoption of the dimensions is determined using one-way ANOVA. The relationships between agility the dependent variables of achieving strategic outcomes and employee satisfaction are assessed using multiple linear regression.

The paper determined two valid and reliable dimensions of organizational agility, namely leadership and strategic sensitivity and resource fluidity. Culture, a third reliable dimension found through factor analysis was found to influence agility indirectly. Government agencies have adopted the two dimensions that are found to increase the achievement of strategic outcomes and employee satisfaction.

This paper provides a valid and reliable measure for assessing organizational agility. This measure includes both enablers and capabilities. It adds to the limited empirical research on agility, particularly in the Arab world. The paper focused on local government agencies and its findings may not be applicable in other sectors.

The measure can serve as an effective agility self-assessment tool for organizations, enabling them to identify areas for improvement and specific practices they need to adopt to enhance their agility. This, in turn, allows them to become more responsive to changes, achieve strategic outcomes and improve employee satisfaction.

This paper has important research and practical implications. It provides a valid and reliable measure of organizational agility with both enablers and capabilities. This measure can help organizations become agile and achieve higher strategic outcomes and employee satisfaction.

This paper aims to clarify the effects of learning culture and trust on supply chain resilience (SCR) and to investigate their role specifically during COVID-19 pandemic to aid decision-makers. For this, a conceptual model proposing relations between variables was developed. The focal point of this research is to investigate the relationship between organizational learning culture (OLC) and SCR, and the mediating effect of supplier trust (ST) in the relationship before and during a pandemic.

This study relies on a unique dataset collected through two separate cross-sectional surveys corresponding to pre- and during-pandemic times that were conducted at the same time. The questionnaire was collected from 245 medium- to senior-level managers, to ensure a thorough understanding about the company’s inner workings and supply chain (SC). To test the proposed research model, the authors processed their data and model using lavaan package in R.

The findings show that OLC and ST have positive and significant effects on SCR. Furthermore, learning culture also triggers ST. Thus, it is ST that explained, as a mediator, the positive effects of OLC on SCR. All these findings are similar for both before and after the pandemic. A critical finding is about the effect of size (small vs. large) and ownership (local vs. multinational). The analysis suggests that during pandemic multinational companies and larger organizations exhibit higher SCR than their counterparts.

First, responses to the questionnaire were collected from only one country. Cross-cultural comparisons can be made by collecting data from different countries in future research. Second, the data were obtained from companies operating in different sectors, with a majority in manufacturing. It is possible to obtain more specific findings by analyzing responses from a specific industry. Third, results of this study reflect responses of only SC and manufacturing managers, but other departments such as marketing or finance can also complement the findings. Finally, several other organizational variables may be factored in as moderators to enrich the conceptual model.

The authors believe that findings of this research will guide shareholders and managers to develop effective strategies in order to prevent SC disruptions during similar risk/shock scenarios.

Similar to earlier research, this study considers the importance of ST on SCR. But this study differs in analyzing the effects of OLC on SCR directly and in taking the mediating effect of ST into account. The authors test the strengths of these relationships individually before and during COVID-19 pandemic. Under pandemic conditions, the authors present empirical evidence on the effects of organizational learning and ST on SCR. In contrast to previous research on SCR, this study connotes the importance of an organization’s internal dynamic capabilities in developing resilience.

This study examines the link between the knowledge creation process, ambidextrous innovation, and competitive advantage. Further, this study also tested the moderating role of organizational agility on the relationship between the knowledge creation process and ambidextrous innovation.

The empirical study’s data were collected by surveying 306 respondents employed in 140 Pakistani Small and Medium Enterprises (SMEs). The questionnaire was designed according to the study’s requirements and was based on theoretical knowledge and findings from previous research on the knowledge-creation process, ambidextrous innovation, and competitive advantage. All hypotheses were tested using a structured regression method.

The study indicates that the knowledge creation process significantly impacts a firm’s competitive advantage. Additionally, this study demonstrates that ambidextrous innovation can moderate the relationship between the knowledge-creation process and competitive advantage.

Future studies should examine mediating factors, such as organizational culture, leadership style, and industry characteristics, as well as moderating variables, such as environmental turbulence.

This study guides SME leaders on the importance of knowledge creation and ambidextrous innovation in achieving operational success and gaining a competitive advantage.

This study explores how the knowledge creation process directly and indirectly, enhances organizational capacity for competitive advantage through the mediating roles of ambidextrous innovation and the moderating role of organizational agility.

The aim of the study is to find the relation between brand score and strategy through measurement of brand score. Quantitative methods to assess consumer awareness, satisfaction and preferences are the main purpose of the study.

One hundred twenty respondents participated in the study of brands in dish washing category. A survey was conducted to test the brand score and to see if communication effectiveness impacts the brand score of extensions.

The report finds that brand score is an indicator of how effective a brand is. Higher brand equity help in getting better acceptance in brand extensions of a new market and results of brand scores confirms the same. There should be clear distinguish between the brand as a whole and its sub-brands and extensions so that it may have a differential approach to each sub-brand and extensions.

This study conducted across the metro cities may represent different cultures. However, it may not represent the Tier 2 cities including the rural population. However, with the penetration of such goods sweeping in to these markets, it will be interesting to explore if similar strategy clicks with these consumers. The paper lacks of theoretical support in depth due to conceptual in nature.

Application of brand scorecard would be useful for the managers to conduct analysis of brand mapping score in reference to brand strategy vs others. The brand score tools help in measuring the impact on various markets drivers’ measures on ten parameters on the performance of brands.

Brand score is a new concept, as there is paucity of similar research. Brand score analysis and mapping of a brand plays a major role in measuring the performance of brand in the market. This research will improve the effectiveness of communication in marketing.

In recent years, organizational agility (OA) has garnered significant attention from the academic community. Despite a substantial rise in the academic literature on OA, the nuanced understanding of OA among academicians, practitioners and policymakers is limited. To address this research gap, the current study attempts to synthesize the academic literature on organizational literature, understand the evolution of OA literature and state the potential research gaps that may open multiple research avenues.

The current study critically evaluates academic literature published in peer-reviewed journals using the bibliometric approach to map the intellectual structure of identified 224 articles on published literature on OA between 2001 and 2022.

The findings outline OA's evolutionary trend, most prolific authors, journals, affiliations and countries. Further, network analysis is deployed to unearth prominent OA themes. After that, four key themes of OA from each cluster have been identified and evaluated.

The study is based on the literature drawn from the SCOPUS database. Although the SCOPUS database is one of the largest databases, the authors believe that the SCOPUS does not contain some publications that might have offered some different insights. Secondly, the bibliometric analysis does not offer the opportunity to provide critical insights into published literature, which is one of the main limitations of bibliometric-based studies. However, despite some of these limitations, the authors believe that the study is a useful guide for scholars, practitioners and policymakers who do not have much information related to OA literature.

This article provides a pioneering review of the OA literature using bibliometrics and network analysis. The results and potential directions for further research may assist researchers in increasing the relevance of OA in the current uncertain and ambiguous environment.