Aron M. Levin, Fred Beasley and Richard L. Gilson
This research examined fans' purchase intentions towards the sponsor of a NASCAR (National Association for Stock Car Auto Racing) event and towards the previous sponsor. The study…
Abstract
This research examined fans' purchase intentions towards the sponsor of a NASCAR (National Association for Stock Car Auto Racing) event and towards the previous sponsor. The study shows that fans are more likely to purchase from the current sponsor and less likely to purchase from the previous sponsor. Fan identification and perceived group norms were significant predictors of purchase intentions towards the current sponsor, but only perceived group norms predicted purchase intentions towards the ex-sponsor. Additionally, perceived group norms partially mediated the relationship between fan identification and purchase intention.
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Aron M. Levin, Fred Beasley and Tom Gamble
Although brand loyalty has been cited by practitioners as one of the most important sponsorship objectives, there is little empirical research on the effect that sponsorship has…
Abstract
Although brand loyalty has been cited by practitioners as one of the most important sponsorship objectives, there is little empirical research on the effect that sponsorship has on sports fans' loyalty towards sponsoring brands. Comparing a sample of NASCAR fans to a sample of non-NASCAR fans, brand loyalty towards NASCAR sponsors was measured using a scale that includes both attitudinal and behavioural components. It was found that NASCAR fans exhibited stronger brand loyalty than non-NASCAR fans to NASCAR sponsoring brands of beer, particularly on the attitudinal component of brand loyalty. Furthermore, it was found that NASCAR fans' loyalty to NASCAR sponsoring brands is significantly higher for those fans who scored high on a scale that measures fan identification. Again, this effect was significant on the attitudinal factor of brand loyalty, but not the behavioural factor.
Francis J. Yammarino, Minyoung Cheong, Jayoung Kim and Chou-Yu Tsai
For many of the current leadership theories, models, and approaches, the answer to the question posed in the title, “Is leadership more than ‘I like my boss’?,” is “no,” as there…
Abstract
For many of the current leadership theories, models, and approaches, the answer to the question posed in the title, “Is leadership more than ‘I like my boss’?,” is “no,” as there appears to be a hierarchy of leadership concepts with Liking of the leader as the primary dimension or general factor foundation. There are then secondary dimensions or specific sub-factors of liking of Relationship Leadership and Task Leadership; and subsequently, tertiary dimensions or actual sub-sub-factors that comprise the numerous leadership views as well as their operationalizations (e.g., via surveys). There are, however, some leadership views that go beyond simply liking of the leader and liking of relationship leadership and task leadership. For these, which involve explicit levels of analysis formulations, often beyond the leader, or are multi-level in nature, the answer to the title question is “yes.” We clarify and discuss these various “no” and “yes” leadership views and implications of our work for future research and personnel and human resources management practice.
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Jerika C. Norona and Spencer B. Olmstead
Romantic dissolution is a common experience throughout the life course, particularly during emerging adulthood (ages 18–29). The purpose of this review was to summarize and…
Abstract
Romantic dissolution is a common experience throughout the life course, particularly during emerging adulthood (ages 18–29). The purpose of this review was to summarize and critique theoretical approaches and empirical findings of the aftermath of dating relationship dissolution.
Article searches were conducted within PsycINFO. We utilized terms related to romantic relationship dissolution (i.e., breakup, romantic breakup, relationship termination, relationship dissolution, romantic dissolution, romantic termination, post-dissolution) in a search for key words. We narrowed the results further by limiting the search to include participants between the ages of 18 and 29.
Experiencing romantic dissolution can result in both positive and negative emotional reactions and behaviors, including personal growth and self-expansion as well as experiencing physical and emotional abuse from ex-partners. Furthermore, former romantic partners commonly form other types of friendships and casual sexual relationships after the termination of committed romantic relationships. Many theoretical frameworks are used to guide these investigations, and some articles lack a theoretical framework.
Developmental Systems Theory might be a theoretical framework that best shapes our investigations of romantic dissolution in dating relationships that occur in emerging adulthood.
Relationship education programs would be enhanced by discussing the developmental needs that are important for young people and the ways in which their romantic experiences can or cannot meet those needs. In addition to learning about how to have healthy romantic relationships, young people can also benefit from learning how to identify when romantic relationships should end, and how to end them successfully.
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Jacquelyn Benson, Steffany Kerr and Ashley Ermer
Research on relational maintenance of long-distance or cross-residential romantic relationships is limited. Moreover, relatively little is known about relational maintenance among…
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Research on relational maintenance of long-distance or cross-residential romantic relationships is limited. Moreover, relatively little is known about relational maintenance among non-marital intimate partners in later life, many of whom prefer to live-apart-together (LAT) rather than cohabit. This research paper examines how older adults from the United States maintain their romantic relationships across residences. The authors conducted a grounded theory study drawing on interviews collected from 22 older adults in LAT relationships. The data revealed that older LAT partners engage in a process of safeguarding autonomy to maintain their partnerships and relationship satisfaction. Two broad strategies were identified: upholding separateness and reshaping expectations. While safeguarding autonomy was paramount, participants also emphasized the importance of having a flexible mindset about the physical copresence of their relationships. The findings have implications for practice, suggesting that creating an interdependent couple-identity may undermine, or at least have little bearing on, the relationship stability of older LAT couples. Future research is needed to determine how LAT experiences among racially/ethnically or socioeconomically diverse samples might differ.
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Stefano Bresciani, Alberto Ferraris, Marco Romano and Gabriele Santoro
Employment discrimination persists across global labour markets inflicting considerable social and economic costs. The existing literature tends to focus on explaining and…
Abstract
Purpose
Employment discrimination persists across global labour markets inflicting considerable social and economic costs. The existing literature tends to focus on explaining and measuring discrimination or on the measures to tackle it, overlooking the links between these areas. The paper contributes to filling this gap in order to inform policy design and empirical research on the impact of anti-discrimination policies.
Design/methodology/approach
The paper assesses the potential effectiveness of commonly used policy measures in tackling the types of discrimination described in the theoretical literature. The assessment is based on the underlying incentive structure of particular policies, which is matched with the behaviour of employers predicted by particular theories.
Findings
The potential effectiveness of commonly used anti-discrimination policies varies greatly depending on the source of discrimination and the target group. Some commonly used tools, such as wage subsidies are likely to have modest effects for several target groups, while employer counselling may be a more effective and cheaper alternative in many cases. Quotas may be effective against various types of discrimination, but setting them is challenging and they may yield adverse effects.
Practical implications
The findings call for more research on and consideration of the motives behind employment discrimination in the targeting and design of anti-discrimination measures.
Originality/value
The authors propose a framework to link discrimination types with measures against discrimination and potential target groups, which allows for systematically linking the literature on theories of discrimination and research on anti-discrimination.
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Using data from the National Longitudinal Transition Study (NLTS) and the National Longitudinal Transition Study-2 (NLTS2), this study compared the post-high school outcomes of…
Abstract
Using data from the National Longitudinal Transition Study (NLTS) and the National Longitudinal Transition Study-2 (NLTS2), this study compared the post-high school outcomes of young adults with learning disabilities (LD) or emotional/behavioral disorders (EBD) in 1990 and 2005. These cohort comparisons reveal how the results of special education have changed over that time period as evidenced in the post-high school outcomes of nationally representative samples of youth. The extended data collection time period of NLTS2 (2001–2009) also enabled an assessment of the evolution in the post-high school outcomes of young adults with LD or EBD who had been out of high school up to 8 years. The post-high school outcomes considered included high school completion, postsecondary education enrollment and completion, employment status and wages, and community integration as illustrated by living arrangements and criminal justice system involvement. Findings for both the NLTS/NLTS2 cohort comparisons and the longitudinal analyses from NLTS2 indicate progress in efforts to improve outcomes for youth and young adults with LD or EBD but also underscore the work ahead in setting these groups on a path to successful adulthood. Implications for practice and research are discussed.
Ruchi Garg, Jaydeep Mukherjee, Soumendu Biswas and Aarti Kataria
– The purpose of this paper is to explore the factors that drive consumer love toward a brand and the opportunities a consumer’s love create for a brand in India.
Abstract
Purpose
The purpose of this paper is to explore the factors that drive consumer love toward a brand and the opportunities a consumer’s love create for a brand in India.
Design/methodology/approach
A total of 23 in-depth interviews were conducted with consumers. The interview transcripts were analyzed through thematic analysis using qualitative software Nvivo10.
Findings
This paper proposes a conceptual model where respect, brand experience, and brand reputation have been identified as factors driving brand love and affective commitment, consumer citizenship behavior, repurchases intention, consumer forgiveness, and attitude toward the extension as outcomes of brand love.
Practical implications
Consumers bond with brand helps in mitigating the feelings of transgressions by the brand, and also protects brand from negative word of mouth. Consumers who are in love with a brand show positive attitude toward its extensions. These results provide pointers to brand managers on how to protect and expand the business.
Originality/value
The extant brand love research seems to be solely in the western context. To the best of the author’s knowledge, this is the first study of its kind that empirically investigates antecedents and consequences of brand love in India.
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Juheon Seok, B. Wade Brorsen and Bart Niyibizi
The purpose of this paper is to derive a new option pricing model for options on futures calendar spreads. Calendar spread option volume has been low and a more precise model to…
Abstract
Purpose
The purpose of this paper is to derive a new option pricing model for options on futures calendar spreads. Calendar spread option volume has been low and a more precise model to price them could lead to lower bid-ask spreads as well as more accurate marking to market of open positions.
Design/methodology/approach
The new option pricing model is a two-factor model with the futures price and the convenience yield as the two factors. The key assumption is that convenience follows arithmetic Brownian motion. The new model and alternative models are tested using corn futures prices. The testing considers both the accuracy of distributional assumptions and the accuracy of the models’ predictions of historical payoffs.
Findings
Panel unit root tests fail to reject the unit root null hypothesis for historical calendar spreads and thus they support the assumption of convenience yield following arithmetic Brownian motion. Option payoffs are estimated with five different models and the relative performance of the models is determined using bias and root mean squared error. The new model outperforms the four other models; most of the other models overestimate actual payoffs.
Research limitations/implications
The model is parameterized using historical data due to data limitations although future research could consider implied parameters. The model assumes that storage costs are constant and so it cannot separate between negative convenience yield and mismeasured storage costs.
Practical implications
The over 30-year search for a calendar spread pricing model has not produced a satisfactory model. Current models that do not assume cointegration will overprice calendar spread options. The model used by the Chicago Mercantile Exchange for marking to market of open positions is shown to work poorly. The model proposed here could be used as a basis for automated trading on calendar spread options as well as marking to market of open positions.
Originality/value
The model is new. The empirical work supports both the model’s assumptions and its predictions as being more accurate than competing models.