Introduction Within the framework of an empirical study the structure and the developmental stage of planning and control systems in 355 companies of different branches and sizes…
Abstract
Introduction Within the framework of an empirical study the structure and the developmental stage of planning and control systems in 355 companies of different branches and sizes in German industry were investigated. In so doing planning and control, with the help of data processing, were analysed throughout industry as a whole as well as in sectional classes.
The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes introduced a revolutionary new car, the A-class, Mercedes'…
Abstract
The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes introduced a revolutionary new car, the A-class, Mercedes' first entry into the compact car segment. The A-class was positioned as an entry-level vehicle in the Mercedes line and represented Mercedes' attempt to grow beyond its core market. A few days after the car was officially introduced, it rolled-over during a test known as the “moose test” conducted by a Swedish journalist. The A-class's failed moose-test created extensive media coverage in Germany and other European countries, threatening the success of the A-class launch.
(A) Case:
Understand the strategic and reputational nature of crises
Recognize the challenges of managing a crisis
Learn the requirements for building trust in a crisis
Understand the challenges of managing a crisis that is not the company's fault
Identify the strategic business problem in a crisis
Understand the media landscape and its impact on crisis management
Understand the strategic and reputational nature of crises
Recognize the challenges of managing a crisis
Learn the requirements for building trust in a crisis
Understand the challenges of managing a crisis that is not the company's fault
Identify the strategic business problem in a crisis
Understand the media landscape and its impact on crisis management
Details
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Keywords
In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of…
Abstract
In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.
Details
Keywords
The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes introduced a revolutionary new car, the A-class, Mercedes'…
Abstract
The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes introduced a revolutionary new car, the A-class, Mercedes' first entry into the compact car segment. The A-class was positioned as an entry-level vehicle in the Mercedes line and represented Mercedes' attempt to grow beyond its core market. A few days after the car was officially introduced, it rolled-over during a test known as the “moose test” conducted by a Swedish journalist. The A-class's failed moose-test created extensive media coverage in Germany and other European countries, threatening the success of the A-class launch.
(A) Case:
Understand the strategic and reputational nature of crises
Recognize the challenges of managing a crisis
Learn the requirements for building trust in a crisis
Understand the challenges of managing a crisis that is not the company's fault
Identify the strategic business problem in a crisis
Understand the media landscape and its impact on crisis management
Understand the strategic and reputational nature of crises
Recognize the challenges of managing a crisis
Learn the requirements for building trust in a crisis
Understand the challenges of managing a crisis that is not the company's fault
Identify the strategic business problem in a crisis
Understand the media landscape and its impact on crisis management
Details
