Ariff Azly Muhamed, Mohd Nizam Ab Rahman, Firdaus Mohd Hamzah, Che Rosmawati Che Mohd Zain and Suhaiza Zailani
The purpose of this paper is to investigate the influence of halal concern as well as emotional and epistemic values on consumer behaviour in the choice and purchase of…
Abstract
Purpose
The purpose of this paper is to investigate the influence of halal concern as well as emotional and epistemic values on consumer behaviour in the choice and purchase of halal-certified food supplies.
Design/methodology/approach
This study used a quantitative methodology of convenience sampling to collect survey data from 1,550 Muslim respondents in Malaysia. It also employed multiple regressions by covariance-based structural equation modelling in the data analysis as well as in the validation of the proposed model.
Findings
The empirical results showed that the importance of halal certification had the highest impact on consumer choice behaviour, particularly in the purchase of halal-certified food supplies. Also, epistemic and emotional values were both statistically significant in terms of their influence on the consumer decision-making process.
Research limitations/implications
The results emphasize the importance of enhancing the hedonic (halal concern and emotional value) aspect as a way for the halal food industries to obtain an added value advantage for their products and services.
Originality/value
This paper is the first to employ an empirical approach to consider the halal sentiment as a determinant of consumer purchasing behaviour in the context of halal-certified food supplies.
Details
Keywords
Atikah Shamsul Bahrin, Ahmad Rais Mohamad Mokhtar, Ariff Azly Muhamed and Veera Pandiyan Kaliani Sundram
This study aims to provide a novel approach to examining the connection between several aspects of low-carbon supply chain practices (LCSCPs), eco-innovation (EI) and the…
Abstract
Purpose
This study aims to provide a novel approach to examining the connection between several aspects of low-carbon supply chain practices (LCSCPs), eco-innovation (EI) and the performance of manufacturing firms in Malaysia.
Design/methodology/approach
The current study employed a quantitative research strategy, utilizing survey data collected from a sample of 120 manufacturing firms located in Malaysia. The main aim of this study was to analyze the research framework and test the proposed hypotheses.
Findings
The results of the study indicate that EI has a mediating role in the link between LCSCP and manufacturing firm performance (MFP). EI serves as a mediating factor in the association between MFP and four components of LCSCPs, specifically low-carbon product design, low-carbon process improvement, low-carbon purchasing and low-carbon logistics.
Practical implications
The results of this study hold significant potential for supply chain professionals in their endeavors to decrease carbon emissions. Practitioners can help eliminate carbon footprints (CFs) by selecting the right LCSCP techniques that support EI and MFP. When creating low-carbon management methods in supply chain management (SCM), practitioners must take into account the potential mediating role of EI.
Originality/value
To date, this work is one of the first efforts to investigate the role of EI as a mediator between LCSCP and MFP. Moreover, this research adds to the existing knowledge and improves understanding of how low-carbon development is being implemented in Malaysia, with the ultimate objective of achieving carbon neutrality by 2050.