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Case study
Publication date: 24 November 2023

Eduardo Russo and Ariane Roder Figueira

Upon completion of this case study, students are expected to be able to reflect on strategic industry sectors and the formulation of long-view public policies; understand some of…

Abstract

Learning outcomes

Upon completion of this case study, students are expected to be able to reflect on strategic industry sectors and the formulation of long-view public policies; understand some of the main biases that affect making decisions in environments of high uncertainty; and build and apply judgment models to support decision-making processes.

Case overview/synopsis

Motivated by recent international events responsible for causing supply shock and great volatility in the price of imported fertilizers, Brazil, which in 2022 was responsible for producing only 15% of all the fertilizer consumed by its agribusiness, ran against time by launching a new national fertilizer plan (PNF). The plan proposed to boost Brazil’s national fertilizer industry to fulfil a long-term vision of reducing the country’s external dependence by 2050. While awaiting the first results of the PNF, this case study casts the student participants in the role of Breno Castelães, chief advisor of the special secretariat for strategic affairs of the presidency of the republic, whose role is to recommend the country’s position in the face of external pressures to adopt international embargoes of Russian fertilizers because of its war with Ukraine.

Complexity academic level

This case study is suitable for undergraduate and graduate students of business administration and public management courses who want to deal with topics such as public policy, judgment and decision-making.

Supplementary material

Teaching notes are available for educators only.

Subject code

CSS 10: Public sector management.

Details

Emerald Emerging Markets Case Studies, vol. 13 no. 4
Type: Case Study
ISSN: 2045-0621

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Article
Publication date: 7 January 2022

Renan Oliveira, Ariane Roder Figueira and Bernardo Silva-Rêgo

The aim of this study is to propose a link between international business (IB) and economic geography, which are two streams of thought that have developed without one…

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Abstract

Purpose

The aim of this study is to propose a link between international business (IB) and economic geography, which are two streams of thought that have developed without one acknowledging the other. We use the Uppsala model and the Global Production Network as pillars to sustain this link. We expect that this research triggers a collaboration with allied social sciences in important debates surrounding the business-societal interface.

Design/methodology/approach

We selected papers produced by Johanson and Vahlne to understand the development of the Uppsala model over 40 years. The same was done with the Global Production Network, where we scrutinized the work of Henderson, Coe, Dicken, Hess and Yeung – scholars from the Manchester School of Geography – in the last twenty years. Based on Humphrey et al. (2019), we applied an inductive and inferential approach to uncover similarities and differences between the Uppsala model and Global Production Network.

Findings

The Uppsala model reinforces the strategic role of network position in the internationalization process, while the Global Production Network aims to explain how the governance of global firms scattered world-wide affects the development and upgrading opportunities of the various regions and firms involved. Despite these clear differences, the geographical nature of IB and shared similarities accounting the network as a channel to foster and provide access to important resources and practices regarding management, coordination and governance of dispersed parts of multinational enterprises give room to using these two theories as pillars to link IB and economic geography.

Originality/value

While attempts to link IB and economic geography are not new, none of these studies have focused on the Uppsala model and Global Production Network as pillars to create a link. We foresee an intense cross collaboration and an even possible renaissance of IB and economic geography to target the ever-changing business environment and its impact on social and economic development.

Details

International Marketing Review, vol. 39 no. 1
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 24 May 2022

Eduardo Russo, Ariane Roder Figueira and Leonardo José Mataruna-dos-Santos

This paper aims to understand how the sustainability theme has been incorporated into the new Olympic planning guidelines based on analysing the case of Tokyo (2020), which was…

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Abstract

Purpose

This paper aims to understand how the sustainability theme has been incorporated into the new Olympic planning guidelines based on analysing the case of Tokyo (2020), which was severely impacted by the COVID-19 pandemic.

Design/methodology/approach

For this, field research using the case study method was carried out that involved 21 in-depth interviews with experts from different entities affected by the event.

Findings

As a result, it was possible to identify that some characteristics already presented in the Tokyo project came to break away from the gigantism observed in the past Olympic editions in an attempt to demonstrate alignment with the new principles brought by the IOC (2020) and 2020 + 5 Agenda that had as one of its main objectives to simplify the Olympics, making the event more sustainable and accessible for future host societies.

Originality/value

At the end, some trends for the future of the Olympic Games are also presented in order to guide future studies in the area, as well as help the future host cities and their companies in planning their investments.

Details

Sport, Business and Management: An International Journal, vol. 13 no. 1
Type: Research Article
ISSN: 2042-678X

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Article
Publication date: 7 November 2019

Bernardo Frossard Silva-Rêgo and Ariane Roder Figueira

The purpose of this paper is to analyze the main contributions of the new institutional economics to the international business (IB) arena. It also intends to show how the NIE is…

445

Abstract

Purpose

The purpose of this paper is to analyze the main contributions of the new institutional economics to the international business (IB) arena. It also intends to show how the NIE is being incorporated to both eclectic paradigm and Uppsala school’s view, and how it is modifying them.

Design/methodology/approach

A range of IB articles, which contained an institutional view and also discussed the eclectic paradigm or the Uppsala school, provides the background to build a framework.

Findings

This paper proposes a framework showing the impact of the institutional variables on the internationalization of firms, by addressing both the OLI paradigm and Uppsala school. It also concludes that the institutional theory has been a point of intersection between the OLI paradigm and Uppsala school, since both have been renewed to understand the transaction costs borne by the firms in their international learning process and in the search for less asymmetrical information.

Research limitations/implications

This paper provided a brief discussion about the institutional components.

Practical implications

This study is a useful source of information for those who want to discuss the institutional impact in the IB arena and emerging markets.

Originality/value

This paper summarizes how the OLI paradigm and Uppsala school encompassed the institutional variables. It also presents a framework that allows new study possibilities since the understanding of the influence of institutional variables on the international movements of firms is still cloudy.

Details

International Journal of Emerging Markets, vol. 14 no. 5
Type: Research Article
ISSN: 1746-8809

Keywords

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Book part
Publication date: 6 December 2024

Marco Simões-Coelho, Ariane Roder Figueira and Eduardo Russo

Motivated by the advancements in the discussions of environmental, social, and governance globally, this study aims to improve the knowledge of corporate sustainability…

Abstract

Motivated by the advancements in the discussions of environmental, social, and governance globally, this study aims to improve the knowledge of corporate sustainability motivations and engagement through a qualitative cross-company case study analysis of two consumer goods multinationals, Natura & Co. headquartered in Brazil, and The Coca-Cola Company, headquartered in the USA. The cases were chosen to compare the two companies’ corporate sustainable development (SD) motivations, one headquartered in an emerging and the other in a developed country. This study also assesses the balance between these corporations’ global and local sustainability agendas, comparing their worldwide engagement promises to their actual deliveries vis-à-vis national-institutional arrangements. As contributions to the field, comparing the cases surfaced valuable insights and additional theoretical abstractions on corporate sustainability, including proposing a new SD-engagement typology.

Details

Responsible Firms: CSR, ESG, and Global Sustainability
Type: Book
ISBN: 978-1-83753-963-5

Keywords

Available. Content available
Book part
Publication date: 6 December 2024

Abstract

Details

Responsible Firms: CSR, ESG, and Global Sustainability
Type: Book
ISBN: 978-1-83753-963-5

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