Seokmo Gu, Aria Seo and Yei-chang Kim
The purpose of this paper is a transcoding system based on a virtual machine in a cloud computing environment. There are many studies about transmitting realistic media through a…
Abstract
Purpose
The purpose of this paper is a transcoding system based on a virtual machine in a cloud computing environment. There are many studies about transmitting realistic media through a network. As the size of realistic media data is very large, it is difficult to transmit them using current network bandwidth. Thus, a method of encoding by compressing the data using a new encoding technique is necessary. The next-generation encoding technique high-efficiency video coding (HEVC) can encode video at a high compressibility rate compared to the existing encoding techniques, MPEG-2 and H.264. Yet, encoding the information takes at least ten times longer than existing encoding techniques.
Design/methodology/approach
This paper attempts to solve the tome problem using a virtual machine in a cloud computing environment.
Findings
In addition, by calculating the transcoding time of the proposed technique, it found that the time was reduced compared to existing techniques.
Originality/value
To this end, this paper proposed transcoding appropriate for the transmission of realistic media by dynamically allocating the resources of the virtual machine.
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Lourdes Moreno and Paloma Martinez
The purpose of this paper is to show that the pursuit of a high search engine relevance ranking for a webpage is not necessarily incompatible with the pursuit of web accessibility.
Abstract
Purpose
The purpose of this paper is to show that the pursuit of a high search engine relevance ranking for a webpage is not necessarily incompatible with the pursuit of web accessibility.
Design/methodology/approach
The research described arose from an investigation into the observed phenomenon that pages from accessible websites regularly appear near the top of search engine (such as Google) results, without any deliberate effort having been made through the application of search engine optimization (SEO) techniques to achieve this. The reasons for this phenomenon appear to be found in the numerous similarities and overlapping characteristics between SEO factors and web accessibility guidelines. Context is provided through a review of sources including accessibility standards and relevant SEO studies and the relationship between SEO and web accessibility is described. The particular overlapping factors between the two are identified and the precise nature of the overlaps is explained in greater detail.
Findings
The available literature provides firm evidence that the overlapping factors not only serve to ensure the accessibility of a website for all users, but are also useful for the optimization of the website's search engine ranking. The research demonstrates that any SEO project undertaken should include, as a prerequisite, the proper design of accessible web content, inasmuch as search engines will interpret the web accessibility achieved as an indicator of quality and will be able to better access and index the resulting web content.
Originality/value
The present study indicates how developing websites with high visibility in search engine results also makes their content more accessible.
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Jun-Cheng Chen and Sylvain Sénéchal
Search engine optimization (SEO) has long been a key topic in marketing research, but there are very few studies addressing SEO success and brand equity (BE). Thus, this study…
Abstract
Purpose
Search engine optimization (SEO) has long been a key topic in marketing research, but there are very few studies addressing SEO success and brand equity (BE). Thus, this study aims to investigate the interdependence of SEO success and BE, with a specific focus on small- and medium-sized enterprises (SMEs).
Design/methodology/approach
The study involved conducting interviews with SEO and digital marketing experts, followed by a comprehensive analysis of their responses to investigate the mutual association between BE and SEO. The analysis of the interview data was conducted using the grounded theory approach.
Findings
The placement of a brand on top of search engine results is perceived as an indication of its credibility by searchers. Well-established brands tend to have superior SEO performance due to the impact of search algorithms and their powerful brand recognition. Lesser-known brands should improve their SEO performance to enhance their BE.
Practical implications
This study makes a significant contribution to the understanding of the interdependence between SEO and BE. Specifically, this study provides SMEs with effective SEO strategies to enhance their BE in the future.
Originality/value
This study presents unprecedented findings on the reciprocal relationship between SEO success and BE. The study also highlights the potential risk for SMEs of falling into a negative spiral due to poor SEO performance and offers practical business solutions to address this issue.
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N. Nurlaela Arief, Anne Gregory, Aria Bayu Pangestu, Dany Muhammad Athory Ramdlany and I Made Ariya Sanjaya
The purpose of this study is to explore how Indonesian state-owned enterprises (SOEs) select and “manage” employee influencers in order to engage more effectively with younger…
Abstract
Purpose
The purpose of this study is to explore how Indonesian state-owned enterprises (SOEs) select and “manage” employee influencers in order to engage more effectively with younger generations.
Design/methodology/approach
The study applies a mixed-methods approach. Quantitative data were obtained by analyzing Instagram content with samples for analysis being taken from company-related posts from June 2018 to June 2020. Qualitative data collection was by two focus group discussions (FGD). The FGDs comprised in total, 22 employee influencers representing the 11 sectors of SOEs in Indonesia.
Findings
The article examines how employee influencers engage with others; how they are chosen by their organizations; how they are managed and the support they need from their employers. It was discovered that a careful triangulation is required between employees as influencers, their followers and SOE communication hubs. A key factor is maintaining the authentic relationship between employee influencers and their followers. A conceptual model of employee influencer management for Indonesia is proposed.
Research limitations/implications
The research provides useful insights for communication management, marketing, and human resources in developing and supporting the role of employee influencers.
Practical implications
The research provides useful insights for communication management, marketing and human resources in developing and supporting the role of employee influencers. The suggested model is of practical utility for SOEs for managing employee influencers in Indonesia and provides valuable indicators for other countries.
Originality/value
The study of SOEs’ employee influencers has not been explored previously in the literature. This, combined with the Indonesian perspective, brings new insights to the field. Social media use is especially high in Indonesia, so it acts as a good exemplar for the field. It also builds on the growing literature about the importance of employees as influencer, especially in the social media space. The model also make a theoretical contribution.
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Tejinderpal Singh, Raj Kumar and Prateek Kalia
This chapter presents the e-marketing practices followed by the micro, small and medium enterprises (MSMEs) in India. It explored the owner-managers perceptions of MSMEs regarding…
Abstract
This chapter presents the e-marketing practices followed by the micro, small and medium enterprises (MSMEs) in India. It explored the owner-managers perceptions of MSMEs regarding their average expenditures, budget allocations, management, policy, sources of information, return on investment and their desire for formal training on e-marketing activities in future. Data were collected from 253 MSME owner-managers through an e-questionnaire. The researchers found that the majority of the MSME owner-managers allocate a monthly budget for e-marketing initiatives, and they have increased it over the past few years. However, the total expenditure on e-marketing activities is between 1% and 10% of their total marketing budget. These businesses are partly or fully outsourcing search engine optimization (SEO), display advertising and referral marketing, whereas other e-marketing activities are managed in-house. Generally, these MSMEs are not measuring the success of their digital marketing efforts. If they do it, they are not doing it in a professional manner. MSMEs were found to be slow in posting content and engaging their followers on social media. Surprisingly, two-third of the MSMEs that participated in this study did not show any desire to pursue courses in digital marketing. In conclusion, this study puts forward key implications to practitioners as well as to the government agencies that are involved in the promotion of information technology among MSMEs.
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José Arias-Pérez, Juan Velez-Ocampo and Juan Cepeda-Cardona
This study aims to analyze the mediating effect of the open innovation processes of knowledge acquisition and exploitation as external embeddedness strategy on the relationships…
Abstract
Purpose
This study aims to analyze the mediating effect of the open innovation processes of knowledge acquisition and exploitation as external embeddedness strategy on the relationships between strategic orientation toward digitalization and the three dimensions of the innovation capability: client, marketing and technology.
Design/methodology/approach
The research model was tested using a structural equation modeling design based on survey data from a financial and insurance sector multinational enterprise with direct operations in seven emerging countries. This sector is classified as being highly digitalized.
Findings
The results show that strategic orientation toward digitalization has an effect on innovation capability, with a greater impact on the client and technology dimensions than on the marketing dimension. However, the relationships with clients and technology are partially mediated by acquisition, while the one with marketing is mediated by exploitation.
Originality/value
This finding widens the current purpose and theoretical sense of external embeddedness as a type of inter-organizational arrangement key for digitalization in the literature, which is focused on the adaptation of digital technology of the head office to the needs of the subsidiaries and the systems of their local allies. By contrast, the study results show that external embeddedness is key for the multinational to be able, from its global way of creating value through digital technologies, not only to improve operating efficiency, but also to meet costumer experience expectations in each host country and innovate in local commercialization strategies, on account of the knowledge transfer between the multinational and the local players on customer preferences and technology uses in local markets.
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Juan Cepeda and José Arias-Pérez
Currently, it is commonly accepted that information technology capabilities (ITC) positively influence organizational agility. Nevertheless, studies have recently started to…
Abstract
Purpose
Currently, it is commonly accepted that information technology capabilities (ITC) positively influence organizational agility. Nevertheless, studies have recently started to demonstrate that different organizational factors mediate this relation under the controvertible assumption that companies are capable of responding quickly to market changes using their IT in combination with other internal resources. Therefore, companies have given very little attention to collaborative work with external partners. The purpose of this study is to analyze the mediating effects of the acquisition and exploitation capabilities of open innovation on the information technology capabilities – organizational agility relationship.
Design/methodology/approach
Structural equation modeling was used to test the proposed model with survey data from a multinational corporation that operates in South American emerging economies in the pension and savings businesses.
Findings
This study found that only the open innovation capability of exploitation has a partial mediating effect. This means that this organizational ability serves as a bridge so that IT capabilities can have a positive incidence on organizational agility.
Originality/value
This paper adopts a more novel study focus that emphasizes the importance of collaborative work and of the use of external resources that are implicit in open innovation capability. On the other hand, this organizational ability implies external embeddedness, which is usually approached mainly from the network theory in the international business literature; however, this study offers a more interesting study focus in which externally oriented organizational abilities such as open innovation are more important for external embeddedness than are the size and quality of the external network.
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Abstract
Purpose
This study explores entrepreneurial orientation (EO) on project portfolio success in new product development projects, with the moderating effects of digitalization capability and modularization process.
Design/methodology/approach
The sample data of 204 firms was used to analyze the research hypotheses. This study adopted hierarchical regression to test the theoretical conceptual model incorporating EO, digitalization capability, modularization process, and project portfolio success.
Findings
These results indicate that EO positively affects project portfolio success. More importantly, digitalization capability and modularization process positively moderate the relationship between EO and project portfolio success.
Originality/value
Prominent studies have focused on different antecedent and consequence factors of project portfolio success; however, the impacts of EO still need to be noticed. This study makes a pioneering effort to make up this gap and investigate the effects of EO on project portfolio success, digitalization capability, and modularization process as moderators, which can enrich the current literature on project portfolio management.
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Jiantao Zhu, Chuhan Cao, Hefu Liu, Eric Tze Kuan Lim and Chee-Wee Tan
Research on electric sports (eSports) has experienced significant growth in recent years as a consequence of increasing connectivity, institutionalization, and technological…
Abstract
Purpose
Research on electric sports (eSports) has experienced significant growth in recent years as a consequence of increasing connectivity, institutionalization, and technological advances. However, the interdisciplinary nature of the eSports as a field and the burgeoning growth in eSports articles have rendered it necessary to conduct a systematic review of extant literature to take stock of the knowledge accumulated. To this end, we aim to undertake a comprehensive review of extant literature that takes stock of published research to derive opportunities for future research in the realm of eSports. In so doing, we contribute to the advancement of the field by mapping out the knowledge trajectory of eSports research and elucidating areas that have remained underexplored thus far.
Design/methodology/approach
To conduct systematic review of the eSports literature, we employed a framework that included six essential steps: protocol, search, appraisal, synthesis, analysis, and report. This comprehensive approach enables us to meticulously investigate the existing body of literature on eSports and identify key trends and topics addressed within the field. By conducting the multidisciplinary systematic literature review, we thoroughly assess the current state of eSports literature and subsequently outline potential research avenues that can contribute to eSports fields.
Findings
This study draws on a six-phase framework – member preparation, team formation, character selection, team coordination, team performance, and team reflection – to illustrate the roles played by different levels of analysis unit (i.e. characters, players, and teams) and three distinct yet interconnected stages (i.e. inputs, process, and outputs) within eSports games as well as the research opportunities it brings.
Originality/value
We conducted a rigorous systematic review of the eSports literature by using quantitative citation analysis and qualitative content analysis. Furthermore, we adopted team dynamic view of eSports to identify potential research avenues for future research that contribute to advancing our understanding of the eSports tournaments.
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This study aims to examine the moderating effect of culture on the phrase expression type that affects product attitude. Moreover, to identify the mechanism by which these effects…
Abstract
Purpose
This study aims to examine the moderating effect of culture on the phrase expression type that affects product attitude. Moreover, to identify the mechanism by which these effects occur, the authors investigated the mediating role of processing fluency, and examined how such a mediating effect of processing fluency varies with number of alternatives.
Design/methodology/approach
Three experiments were conducted to verify the hypotheses presented in this study. Experiment 1 tested the effects of phrase expression type and culture on product attitude; a two-factor design (phrase expression type: explicit expression vs implicit expression) was applied, and culture was classified according to nationality. Experiment 2 tested the mediating effect of processing fluency on product attitude, using the same approach as Experiment 1. Experiment 3 tested the moderated mediating role of the number of alternatives, a between-group experimental design of 2 (phrase expression: explicit expression vs implicit expression) × 2 (number of alternatives: many vs few) was applied.
Findings
Experiment 1's results demonstrate that product attitude is more favorable when implicit expressions are used for Asians, whereas it is more favorable with explicit expressions for Westerners. Experiment 2 verifies that the interaction effect between phrase expression type and culture on product attitude is mediated by processing fluency. Experiment 3's results demonstrate that the number of alternatives moderates the mediating role of processing fluency for Westerners, but has no effect on the processing fluency for Asians.
Originality/value
This study provides novel insights and expands the field of study of phrase expression types by separating the ambiguous boundaries among phrase presentation types. Furthermore, this study provides practical guidelines for establishing effective advertising strategies for companies by suggesting suitable phrase expression types based on culture.