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The objective of this paper is to understand the benefits and utility of massive open online courses (MOOCs) as perceived by the student, vis-à-vis internship and determine the factors that influence student motivation and distraction in adoption of MOOCs.

An empirical study is conducted through a survey; data are collected through a structured questionnaire. The technology acceptance model (TAM) is used as the base framework. For data analysis, Statistical Product and Service Solutions–Analysis of Moment Structures (SPSS–AMOS) 24.0 is used.

The impact of context-specific distinctive features of MOOCs and characteristics of students on user satisfaction are examined through perceived ease of use and perceived usefulness. In the study, it is found that positive social influence and better facilitating conditions improve perceived ease of use and perceived usefulness leading to a better user satisfaction. Self-regulation positively influences self-efficacy among students while pursuing MOOCs. Contrary to the past researches, it is found that in the pandemic environment self-efficacy is not impacting perceived ease of use, perceived usefulness and satisfaction.

The findings of this study will benefit MOOCs developers and Higher Education Institutes (HEIs) in deeper understanding the significant factors affecting MOOC usage in higher education.

The study is ingrained to find the causes which will lead to user satisfaction of MOOCs by post-graduation students of B-schools in India. This is an original research and primary data has been collected for decision-making.

Currently, India has forayed into signing numerous trade agreements with heightened activity being witnessed in recent times. Although government officials anticipate that free trade agreements (FTAs) may potentially enhance exports, numerous exporting firms, particularly the smaller firms remain unaware of the benefits of preferential tariffs. To understand the perceptions relating to the utility of these trade agreements by India’s textile and garment exporter community.

To accomplish this aim, we conducted in-depth interviews with 16 Indian exporters and two policymakers in the textile and clothing sector. Further, themes and subthemes were obtained using qualitative content analysis.

The results reveal a lack of exporters’ knowledge on the use of trade agreements and their complementary nature as a major impediment to the trade agreements’ usage, the administrative costs are considered high, especially by the smaller enterprises. Further, more public support is demanded by the exporters in the employment of trade agreements.

To ensure the success of FTAs, coordinated government efforts in the sector are essential to boost production and, consequently, enhance trade. The study offers vital policy implications for making the FTA model successful for the stakeholders as well as meeting the government’s economic objectives.

This is the first study, specifically targeting India’s textile and garment exporters to explore their perceptions of trade agreements. This study offers a novel understanding of how trade agreements are perceived and utilized at the grassroots level of international trade.

International marketing/export marketing.

This case is appropriate for discussion in courses such as international marketing and export marketing of post graduate studies in management. The case can also be used for management development programmes concerning practising managers.

The case is based on export marketing strategy with special focus on developing strong buyer (customer) relationships and the associated challenges of a trading company, The Handicrafts and Handlooms Exports Corporation of India Ltd (HHEC). The corporation primarily engages in export of handlooms and handicraft products from India. Since 2005-06 the corporation has been incurring losses and it was only in 2010-11 that the corporation has registered a positive net profit.

To understand the appropriate strategies for buyer retention; to understand appropriate promotion strategies of non-essential items like handicraft, handloom and carpets; and to help students in making decisions for export marketing like understanding product characteristic, development of samples, procurement of products, vendor management, and pricing decisions.

Teaching notes.

Assessing the antecedents of innovation implementation holds importance for companies, as previous studies have shown that without proper implementation the innovation is doomed to fail. Over the past few years, research on innovation implementation is growing. However, the evidence on the antecedents of innovation implementation is inconsistent. The purpose of the study is to conduct a review of the literature using meta-analysis to summarize the divergent views present in the literature.

A meta-analysis technique is adopted for reviewing the literature. The literature search was conducted with selected keywords in different databases and top journals from the ABDC list (A* and A).

The results of the meta-analysis that summarize evidence from 42 papers, 100 effect sizes and 32,223 organizations show the significance and homogeneous/heterogeneous opinions of the past studies. Results reveal the homogeneity in antecedents such as transformational leadership, business collaboration, employee competency, leader competency, absorptive capacity and business size and heterogeneity in the antecedents such as communication, customer collaboration, internal entrainment, external entrainment, implementation climate and strategic resources.

The results imply that managers attempting to implement innovation in the organizations need to first focus on homogenous antecedents followed by heterogeneous antecedents for successful implementation.

This study advocates research on innovation implementation. It tests the significance, nature of the relationship and summarizes the divergent views on antecedents of innovation implementation in an organization. The results of this study can also be used in the theoretical advancement of management innovation literature.

The primary aim of this study is to detail the use of soft computing techniques in business and management research. Its objectives are as follows: to conduct a comprehensive scientometric analysis of publications in the field of soft computing, to explore the evolution of keywords, to identify key research themes and latent topics and to map the intellectual structure of soft computing in the business literature.

This research offers a comprehensive overview of the field by synthesising 43 years (1980–2022) of soft computing research from the Scopus database. It employs descriptive analysis, topic modelling (TM) and scientometric analysis.

This study's co-citation analysis identifies three primary categories of research in the field: the components, the techniques and the benefits of soft computing. Additionally, this study identifies 16 key study themes in the soft computing literature using TM, including decision-making under uncertainty, multi-criteria decision-making (MCDM), the application of deep learning in object detection and fault diagnosis, circular economy and sustainable development and a few others.

This analysis offers a valuable understanding of soft computing for researchers and industry experts and highlights potential areas for future research.

This study uses scientific mapping and performance indicators to analyse a large corpus of 4,512 articles in the field of soft computing. It makes significant contributions to the intellectual and conceptual framework of soft computing research by providing a comprehensive overview of the literature on soft computing literature covering a period of four decades and identifying significant trends and topics to direct future research.

General Management, International Strategic Management, International Marketing and Brand Management.

MBA (General Management), MBA (Marketing), Management and executive development programme.

The Indian Hotels Corporation limited known as the Taj Group was set up by JRD Tata in 1903. The company has undertaken a long journey since then. It is one of the most recognized hotel brands in luxury market segment of the hotel industry. Off late some micro- and macro-level changes in the business environment have not been in favor of the group. The strategy of international expansion in acquiring and refurbishing of assets has mounted the debt and the growing losses. What has compounded the growing troubles is the entry of aggressive multinational brands in the luxury segment of the hospitality industry. The group prioritizes to get its financials in order. It thereafter needs to rework on its competitive strategy and take advantage of the booming domestic hotel industry for profitable future growth.

Expected learning outcomes are as follows: to understand the impact of expansions on the top line and the bottom line on the hospitality industry; to understand the impact of expansion on brand image for the legacy brand; to understand and develop strategies for a company which make it profitable in the hotel industry; and to formulate entry and exit strategies for companies dealing in the hospitality industry.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS: 11: Strategy.

While extant literature explores the influence of institutions on the national innovation system (NIS), most research has either focused on specific institutional aspects or treated institutions as a unified entity. This study aims to examine the effect of various institutional factors on a country’s NIS.

The conceptual model was empirically validated using regression analysis. The study sample comprised a total of 84 countries.

This study identifies and empirically validates a comprehensive set of institutional factors. It also highlights the significant institutional factors (including political stability, government effectiveness, ease of resolving insolvency and the rule of law) that can help improve a country’s NIS.

The research provides practical implications for organizations and policymakers seeking to understand and foster an innovative culture within the NIS. Policymakers are encouraged to develop a nurturing environment within the NIS by focusing on significant institutional factors. Organizations are encouraged to closely monitor developments in the NIS of a country to make informed strategic decisions at the business, corporate and international levels.

Several industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related concerns and trust as stimuli on M-payment loyalty.

Data were collected through Google Forms from 431 participants. Subjects were M-payment users. The hypothesized model was tested using structural equational modeling.

Results of the study indicate that perceived severity and trust act as stimuli for M-payment loyalty. Further, trust not only influences loyalty directly but also through intimacy. Additionally, no linear relationship was found between perceived usefulness and M-payment loyalty.

This work is an early attempt to consider health-related concerns and trust as stimuli to predict M-payment loyalty. Further, this study focused on three new constructs, namely perceived severity, perceived susceptibility and intimacy, that are underexplored in digital banking literature.

The learning outcome is that it will help to sustain your startups in the ever-changing business environment especially in the context of emerging markets.

The present case is about Dilkhush Kumar from village Bangaon, India who developed a cab booking platform “AryaGo”, an innovative platform completely dedicated for rural road transport connectivity. AryaGo is the service line of Aryan Cabs and Rural Trans-solution Pvt. Ltd., a Startup founded in the year 2016 under Startup Bihar, a seed capital support scheme of State Government. The idea was to provide comfort, convenience, safety and affordability to all the commuters travelling from or within far-off villages. The biggest challenge during implementation in villages includes availability of updated geo-mapped images for app development and vehicle tracking. Company was foremost in providing the kiosk-based booking facility for its customers. It took the decision based on the profiling of customers and their preferred booking methods. When a customer booked a cab using IVR, they did not had access to app-based customer panel and hence they could not avail services such as, location tracking, SoS, real time tracking of vehicle. However, heavy invest in IT has put the company in financial stress and Kumar is wondering whether to expand fast or penetrate in the given target market. Should he re-design his business model so as it can really make a difference in terms of service delivery?

Post Graduate/ MBA.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 8: Marketing

This paper aims to take stock of research done in the domain of relationship marketing (RM). Additionally, this article aims to identify the potential areas of future research.

The authors have used machine learning-based structural topic modelling using R-software to analyse the dataset of 1,905 RM articles published between 1978 and 2020.

Structural topic modeling (STM) analysis led to identifying 14 topics, out of which 7 (viz. customer loyalty, customer relationship management systems, interfirm and network relationships, relationship selling, services and relationship management, consumer brand relationships and relationship marketing research) have shown a rising trend. The study also proposes a taxonomical framework to summarize RM research.

This is the first comprehensive review of RM research spanning over more than four decades. The study’s insights would benefit future scholars of this field to plan/execute their research for greater publication success. Additionally, managers could use the practical implications for achieving better RM outcomes.