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Article
Publication date: 6 July 2010

Anu M. Mitra, Yen Hsieh and Ted Buswick

This paper demonstrates how effectively developing visual skills from observing and analyzing works of art applies in developing leadership skills and examines one application

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Abstract

Purpose

This paper demonstrates how effectively developing visual skills from observing and analyzing works of art applies in developing leadership skills and examines one application where these artistic skills are viewed as specific thinking skills that are regularly used in new product development.

Design/methodology/approach

The lead author adapted a successful collaborative program of the Cincinnati Art Museum and the University of Cincinnati Medical School into a program for doctoral students at Union Institute and University, then taught the course numerous times, recording the results.

Findings

The anticipated results were observed, judging from qualitative measures such as instructor and student evaluations.

Research limitations/implications

This is a study of one course. To become an accepted practice, further study is needed in similar museum‐based learning situations.

Practical implications

At Union, the program has been adapted into a full course and should stimulate others in business, academia, and nonprofits to replicate the program.

Originality/value

The use of museum‐based training is widely used in medical training to increase diagnostic skills and empathy. It is less widely practiced in business and we believe this is the first program to adapt a successful medical training program to a successful leadership training program.

Details

Journal of Business Strategy, vol. 31 no. 4
Type: Research Article
ISSN: 0275-6668

Keywords

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Book part
Publication date: 21 March 2017

Anu M. Mitra

Abstract

Details

Grassroots Leadership and the Arts for Social Change
Type: Book
ISBN: 978-1-78635-687-1

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Book part
Publication date: 21 March 2017

Abstract

Details

Grassroots Leadership and the Arts for Social Change
Type: Book
ISBN: 978-1-78635-687-1

Available. Content available
Article
Publication date: 6 July 2010

Harvey Seifter and Ted Buswick

994

Abstract

Details

Journal of Business Strategy, vol. 31 no. 4
Type: Research Article
ISSN: 0275-6668

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Case study
Publication date: 11 December 2023

Priyanka Shah, Anu Gupta and Subhasish Mitra

After completion of the case study, students will be able to critically appraise the strategic growth opportunities of an “eating out” industry brand; evaluate the role of…

Abstract

Learning outcomes

After completion of the case study, students will be able to critically appraise the strategic growth opportunities of an “eating out” industry brand; evaluate the role of customer relationship and retention management in sustaining a brand; and analyse the importance of developing core competencies for long-term business viability.

Case overview/synopsis

Since its inception in 2017, Urban Chowk was one of the pioneer places that successfully managed to create a hospitality format called “food and lifestyle park” which combined multiple food brands with good ambience and entertainment, all under the same roof. Although Urban Chowk was one of the popular brands in the given format, its USP was not difficult to challenge or copy. The owner, Mr Kartikey Rajput, anticipated a deluge of similar establishments in the near future. Urban Chowk led the pack in terms of footfalls compared to similar establishments, with Rajput looking to expand his brand beyond Ahmedabad. The case took 2022 as the timeline and brought forth the challenge that Urban Chowk faced. The primary challenge was retaining the existing customer base along with adding newer ones. Second, with the industry being extremely dynamic, it was important to determine how marketing analytics could be used to collect customer data and convert them into repeat customers, thus building a loyal customer base.

Complexity academic level

This case is applicable for teaching at undergraduate and graduate levels for understanding the concepts of brand development and strategic growth as well as creating and maintaining customer relationships, also helping the students in assimilating these concepts as a part of brand building.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 11: Strategy.

Details

Emerald Emerging Markets Case Studies, vol. 13 no. 4
Type: Case Study
ISSN: 2045-0621

Keywords

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Article
Publication date: 18 December 2023

Anuradha Mitra, V. Sridhar and Gopal K. Sarangi

This paper aims to draw lessons for telecommunications (telecom) network deployment in India, from a study of policy and regulatory approaches taken by other federal…

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Abstract

Purpose

This paper aims to draw lessons for telecommunications (telecom) network deployment in India, from a study of policy and regulatory approaches taken by other federal administrations in streamlining processes for site clearances, grant of rights of way (RoW) and approvals for local infrastructure deployment and sharing. With the urgent need for setting up small cells and rapid fiberisation of networks in the 5G era, the importance of such processes has gained prominence.

Design/methodology/approach

The authors adopt qualitative thematic content analysis with three-tier coding and classification to identify themes in archival and current documentary data and information obtained from subject-matter experts in the countries studied.

Findings

Formulation and implementation of telecom policy is led by national governments. However, national telecom administrations, in recognition of new needs, have co-opted states and local authorities as partners in development of telecom networks, providing the overall framework, guidance and appropriate incentives where required.

Practical implications

This cooperative model could work well in India, where telecom policy making and regulation is the prerogative of the central government, but administration of RoW and local clearances for cable laying, tower siting and associated infrastructure activities for expanding telecom networks are left to decentralised decision-making in the states and local bodies.

Originality/value

This research attempts to sytematise, thematise and draw cross-country comparisons to inform regulatory and administrative policy for 5G infrastructure rollout in India.

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Article
Publication date: 18 August 2021

Anubhav Mishra and Sridhar Samu

This paper aims to examine how content relevancy influences consumers’ preference to receive and share fake news. Further, it investigates how these receivers perceive the social…

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Abstract

Purpose

This paper aims to examine how content relevancy influences consumers’ preference to receive and share fake news. Further, it investigates how these receivers perceive the social image of the people who share fake news. Finally, this study examines how brand strength and valence and credibility of fake content influence consumer’s word-of-mouth recommendations, purchase intentions and attitude toward the brand.

Design/methodology/approach

Three experiments were conducted to test the hypotheses. The data was analyzed using a two-way analysis of variance and PROCESS techniques.

Findings

Findings indicate that people prefer to receive and share relevant content, even if it is fake. Sharing fake news conveys the sender’s sociability but also creates a negative perception of narcissism. Individuals are more likely to recommend a brand if the fake news is perceived as credible and positive (vs negative). Finally, brand-strength can help brands to negate the harmful effects of fake news.

Research limitations/implications

Future research can explore the role of group dynamics, tie-strength and media richness (text, image and videos) in the dispersion of fake news and its impact on brands.

Practical implications

Marketers should communicate and educate consumers that sharing fake content can harm their social image, which can reduce information dispersion. Marketers should also improve brand-strength that can protect the brand against the adverse impact of fake news.

Originality/value

This study contributes to the emerging literature on fake news by studying the impact of fake news on consumer intentions and attitudes toward the brand, which are critical for the success of any brand.

Details

Journal of Consumer Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0736-3761

Keywords

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Book part
Publication date: 22 August 2018

Adrija Dey

Abstract

Details

Nirbhaya, New Media and Digital Gender Activism
Type: Book
ISBN: 978-1-78754-529-8

Available. Open Access. Open Access
Article
Publication date: 11 April 2021

Anu C. Haridasan, Angeline Gautami Fernando and B. Saju

The purpose of this study is to identify major themes and potential research opportunities in online and offline consumer search.

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Abstract

Purpose

The purpose of this study is to identify major themes and potential research opportunities in online and offline consumer search.

Design/methodology/approach

A systematic review was conducted based on 118 articles identified from prevalent journal databases. Keywords frequency analysis was carried out to identify the major themes. An inductive thematic analysis was carried out to verify the generated themes.

Findings

Results show that uncertainty, knowledge, perceived risk, price, experience and involvement are the major themes associated with consumer information search. Uncertainty, one of the major themes of offline search, has not been studied in the online search context. Similarly, the previous experience needs to be explored in the context of the offline search. Finally, potential research opportunities for future research has been summarized based on the retrieved themes.

Research limitations/implications

The systematic review provides an in-depth understanding on the current research on information search literature with future research directions.

Practical implications

This study helps retailers to understand the key elements that motivate consumers to perform external information searches from online and offline sources and to curate targeted information provision strategies to influence purchase decisions.

Social implications

Consumers with limited internet availability may access channels prior to decision-making. The themes identified in this study can aid policymakers to design affordable access to these channels.

Originality/value

This study adds to the sparse literature on systematic reviews on consumer search for online and offline channels.

Details

RAUSP Management Journal, vol. 56 no. 2
Type: Research Article
ISSN: 2531-0488

Keywords

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Article
Publication date: 1 June 2001

Eero Sormunen, Jaana Kekÿlÿinen, Jussi Koivisto and Kalervo Jÿrvelin

The increasing flood of documentary information through the Internet and other information sources challenges the developers of information retrieval systems. It is not enough…

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Abstract

The increasing flood of documentary information through the Internet and other information sources challenges the developers of information retrieval systems. It is not enough that an IR system is able to make a distinction between relevant and non‐relevant documents. The reduction of information overload requires that IR systems provide the capability of screening the most valuable documents out of the mass of potentially or marginally relevant documents. This paper introduces a new concept‐based method to analyse the text characteristics of documents at varying relevance levels. The results of the document analysis were applied in an experiment on query expansion (QE) in a probabilistic IR system. Statistical differences in textual characteristics of highly relevant and less relevant documents were investigated by applying a facet analysis technique. In highly relevant documents a larger number of aspects of the request were discussed, searchable expressions for the aspects were distributed over a larger set of text paragraphs, and a larger set of unique expressions were used per aspect than in marginally relevant documents. A query expansion experiment verified that the findings of the text analysis can be exploited in formulating more effective queries for best match retrieval in the search for highly relevant documents. The results revealed that expanded queries with concept‐based structures performed better than unexpanded queries or Ñnatural languageÒ queries. Further, it was shown that highly relevant documents benefit essentially more from the concept‐based QE in ranking than marginally relevant documents.

Details

Journal of Documentation, vol. 57 no. 3
Type: Research Article
ISSN: 0022-0418

Keywords

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