Following restructuring at Oxford Brookes University Library, several functional groups – including a marketing group – were established. The marketing group’s successes include a…
Abstract
Following restructuring at Oxford Brookes University Library, several functional groups – including a marketing group – were established. The marketing group’s successes include a highly effective outreach programme at Freshers’ Fair. Learning from its first stall in 2000, the group’s 2001 campaign focused on promoting the newly re‐launched Library Web site. The Inspiration Campaign used striking images of Newton’s apple, Rodin’s The Thinker, a penny dropping and a light bulb plus the message “inspiration … available now from the library” to promote the library’s Web address. This message was reinforced by library staff giving out apples and stickers at Freshers’ Fair. The campaign proved highly successful with the number of hits on the site tripling in a year. The Inspiration Campaign was entered in the Chartered Institute of Library and Information Professionals (CILIP)/Emerald Public Relations and Publicity Awards for a “promotional campaign with a budget under £500”. The Inspiration Campaign won.
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Looks at the image of librarians and how it has changed over the years.Observes also that librarians must develop other skills, such asmarketing, if they are to survive and go on…
Abstract
Looks at the image of librarians and how it has changed over the years. Observes also that librarians must develop other skills, such as marketing, if they are to survive and go on to a future with promise. Shows that information work in the years 2000‐on may be challenging – but only if librarians are fully prepared.
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Alok Kumar Samanta, Varaprasad G. and Anand Gurumurthy
Health care organisations implement lean six sigma (LSS) methodology to achieve improved performance in terms of cost, quality and productivity. However, the way it gets…
Abstract
Purpose
Health care organisations implement lean six sigma (LSS) methodology to achieve improved performance in terms of cost, quality and productivity. However, the way it gets implemented differs between organisations. Hence, this paper deal with a review of case studies describing the implementation of LSS in health care organisations to understand the nuances of implementation and identify future research directions.
Design/methodology/approach
The journal articles indexed in the Web of Science and Scopus database were filtered out. In total, 154 articles were evaluated using specific structural dimensions to categorise the literature into various groups, and content analysis was performed to synthesise the same.
Findings
This review revealed that the number of articles publishing the application of LSS in health care has been increasing in the last five years. Academic hospitals play a pivotal role to bridge the gap between LSS theory and practice. Despite this fact, certain themes remain unexplored. Not many studies are available that document the application of LSS in non-clinical areas such as pharmacy, internal logistics, maintenance and medical records. Only 20% of articles mentioned the post-intervention data up to three years, thus questioning the sustainability aspect of the achieved improvements.
Research limitations/implications
Various research gaps were identified, which can be used by the researchers to build the body of knowledge in the domain of LSS in health care.
Practical implications
This review provides a diversified view regarding the utility of LSS in the health care scenario. The findings will provide valuable insights for the health care practitioners regarding tools, techniques, drivers and performance measures.
Originality/value
To the best of the authors’ knowledge, this is the first study to review only the case studies that describe the implementation of LSS in the health care sector.