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The intention of the article is to demonstrate the importance of entrepreneurial orientation within a higher education in tourism. A study of students' assessment of the tourism course at the Faculty of Economics and Business in Maribor will be discussed 1) to highlight the entrepreneurial orientation of the course, and 2) to gain some information on the introduction of entrepreneurial and managerial skills into the new curriculum. In particular the paper may help to identify some directions for further development in this challenging education field in order to provide necessary skills in the small business within the Slovene tourism industry.

First part introduces typical tourist programs of health resorts in Slovenia, their competitive advantage and possible routes of development. In the second part certain elements of perceived quality of health resorts in Slovenia are presented, stemming from the national visitor survey. Third part is concerned with the empirical analysis of the profiles of tourists satisfaction with the elements of service quality in two health resorts in Slovenia, and of the correlation between the perceived service quality and tourists loyalty.