This study aims to examine how differences in the casino advantage (i.e. price) of otherwise identical slot machines affect their revenue production, when the price is hidden from…
Abstract
Purpose
This study aims to examine how differences in the casino advantage (i.e. price) of otherwise identical slot machines affect their revenue production, when the price is hidden from the players. The study aims to identify the ability of players to recognize differences in the concealed prices of paired machines, over time. Both items are paramount to slot revenue optimization.
Design/methodology/approach
Using 274 daily observations, paired-samples t-tests examined whether live performance metrics were affected by the differences in the casino advantage (namely, par) of the paired games. Time-series regression analyses were conducted to understand whether players shifted their play away from the high-par games, over time.
Findings
The results indicated that increased casino advantages produced increased revenue, with no evidence of diminished play on the high-par games.
Practical implications
The results contradicted the inveterate wisdom of the industry by demonstrating that players are not hypersensitive to increased prices/pars, and that such increases can actually lead to increased revenue, despite egregious par gaps.
Originality/value
Added valuable results to a nascent research stream aimed at understanding the effects of obfuscated price/pars. Expanded the gaming literature by increasing the differences in the prices/pars of paired game titles over an increased sample period. Both conditions increased the chances of observing changes in revenue performance, and play migration to the low-par game. Both manipulations have been previously cited as meaningful extensions of the literature.
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S. Ray Cho, Anthony F. Lucas and Ashok K. Singh
This study aims to understand how free-play credits affect risk-seeking behavior in slot players. Extant results suggest they encourage risk aversion, counter to the primary aim…
Abstract
Purpose
This study aims to understand how free-play credits affect risk-seeking behavior in slot players. Extant results suggest they encourage risk aversion, counter to the primary aim of increasing spend per visit. The results inform operators as to the effectiveness of what has become the primary play incentive for casino marketers within many of the world’s markets.
Design/methodology/approach
Within a quasi-experimental grouped design, 365 days of player-level performance data from four different casinos were analyzed to determine whether player losses (casino revenues) and time played differed on visits that included free-play redemptions from those that did not. Hypotheses were tested via paired-samples t-tests and Mann–Whitney U tests.
Findings
On balance, neither player losses nor time played were significantly different on the free-play visits. Neither the house money effect nor the endowment effect was supported. The results were most consistent with the prospect-theory-with-memory editing rule. No findings indicated increased risk-seeking behavior associated with the free-play offers.
Practical implications
Casino operators are afforded insight related to how costly free-play campaigns affect gaming spend and playtime. Both are critical to understanding the impact of free-play on the gambler’s experience.
Originality/value
The 365-day samples extended existing research by analyzing the impact of free-play offers on risk-taking behaviors within the scope of a perpetual/ongoing campaign. Comparisons of observed daily behavior/outcomes were made between separate tiers of like-kind gamblers from each of four different casinos. Quasi-hedonic editing rules were applied to a multistage decision framework.
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Jungsun (Sunny) Kim, John Milliman and Anthony Lucas
This paper aims to explore the sequential effects of employee perceptions of corporate social responsibility (CSR), organizational identification (OI), higher-order…
Abstract
Purpose
This paper aims to explore the sequential effects of employee perceptions of corporate social responsibility (CSR), organizational identification (OI), higher-order quality-of-work-life (HQWL) and intention to stay (IS).
Design/methodology/approach
The survey responses were gathered from employees of a casino hotel company in the USA. All hypotheses were tested via structural equation modeling.
Findings
The results demonstrated that ethical and philanthropic CSR dimensions had significant direct effects on OI and indirect effects on HQWL via OI. OI had positive effects on HQWL (directly) and IS (directly and indirectly via HQWL). Both ethical and philanthropic CSR dimensions indirectly influenced IS via OI and HQWL, while economic CSR had a significant indirect effect on IS via HQWL.
Research limitations/implications
This study addressed the lack of theory-driven empirical work on the relationship between CSR and employee retention by presenting new insights into how different dimensions of CSR can contribute for improving employee HQWL and IS via OI based on social identity theory (SIT) and social exchange theory (SET). In this study, the results may not generalize to other countries and cultures because the data arises from a casino hotel in the USA.
Practical implications
Based on the results, hospitality companies can improve employee OI, HQWL and IS by more effectively implementing different types of CSR programs.
Originality/value
This study provided support for the positive influence of CSR initiatives on hospitality employees in a controversial sector (i.e. casino hotels) in which there is a lack of empirical research.
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Argues that only by sharply improving the effectiveness of trade promotion can manufacturers hope to influence base sales volumes. Discusses managers’ concentration on promotion…
Abstract
Argues that only by sharply improving the effectiveness of trade promotion can manufacturers hope to influence base sales volumes. Discusses managers’ concentration on promotion at the expense of product innovation and brand franchise development. Provides a list of initiatives to improve performance.
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Valentini Kalargyrou, A.K. Singh and Anthony F. Lucas
The purpose of this paper is to estimate the effects of onsite restaurant business volume on slot machine gaming volume at a Midwestern racino property. The results provide…
Abstract
Purpose
The purpose of this paper is to estimate the effects of onsite restaurant business volume on slot machine gaming volume at a Midwestern racino property. The results provide management with critical estimates for use in determining the overall value of the restaurant space. Additionally, operators are able to examine whether it makes sense to operate restaurants at a loss, based on the notion that the dining outlets are contributing to gaming volumes.
Design/methodology/approach
Time series multiple regression analysis is used to analyze daily performance data, providing an estimate of the change in the dollar amount of slot wagers resulting from a one‐unit increase in the dollar value of restaurant sales.
Findings
The theoretical model advanced herein explained 81 percent of the variation in the aggregate, daily dollar value of slot wagers. A one‐dollar increase in the variable representing overall restaurant sales produced a $91 increase in slot wagers (or $7.44 in slot win).
Research limitations/implications
Regression analysis does not prove cause and effect. The result was produced from a single data set. Operators are encouraged to examine their own data via the method and model advanced herein.
Practical implications
The results provide management an opportunity to examine whether the slot win associated with the restaurant operations exceeds the operating losses incurred by the restaurants, and, if so, by how much.
Originality/value
This is the first study to examine empirically the relationship between restaurant and gaming business volumes at a racino. Specifically, no published study includes statistically derived estimates of the impact of changes in on‐site restaurant volume on a racino's slot wagering volume.
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Using visual materials to understand a social object requires the researcher to know that object's purpose, and this is true whether the object is an artifact, a restricted event…
Abstract
Using visual materials to understand a social object requires the researcher to know that object's purpose, and this is true whether the object is an artifact, a restricted event, a small social world, or something as massive as the modern city. I argue that the purpose of the city as a settlement is driven by the need to safely sleep in peace at night while satisfying other basic biophysical needs during the day as conveniently as possible. An examination of these needs identifies 10 functional prerequisites for human settlement, entangling its inhabitants in involuntary community with entities and events other than themselves, whether they like it or not. In addition, the rise of the modern city exacerbates the challenge of living in a reluctant community and pressures its inhabitants to come to terms with the consequences for how these relationships affect daily life. I highlight nine challenges posed as questions that have been particularly salient in American urban history since the mid-nineteenth century. How these challenges have been addressed indicates not only what it takes to make a modern city a settlement suitable for satisfying human needs, but also just how deeply invested its residents are in making the city work. Finally, the 10 functional prerequisites and nine moral challenges not only provide a framework for researching the city, but also suggest a coherent outline for imagining a “shooting script” or guide for conducting visual research.
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The oil and gas industry has developed in south Louisiana over the last hundred years, first in the salt domes and coastal marshes, then out onto the Outer Continental Shelf, and…
Abstract
The oil and gas industry has developed in south Louisiana over the last hundred years, first in the salt domes and coastal marshes, then out onto the Outer Continental Shelf, and most recently in the deep and ultradeep waters off the shelf. Communities such as New Iberia and Morgan City have grown with the cyclical industry, experiencing prosperous upturns and difficult downturns. Many of the forces these communities have to contend with are outside their control, including the effects of globalization and corporate restructuring common to advanced capitalism. This paper provides an overview of communities and capitalism in south Louisiana.
Ray Denenberg, Bob Rader, Thomas P. Brown, Wayne Davison and Fred Lauber
The Linked Systems project (LSP) is directed towards implementing computer‐to‐computer communications among its participants. The original three participants are the Library of…
Abstract
The Linked Systems project (LSP) is directed towards implementing computer‐to‐computer communications among its participants. The original three participants are the Library of Congress (LC), the Research Libraries Group (RLG), and the Western Library Network (WLN, formerly the Washington Library Network). The project now has a fourth participant, the Online Computer Library Center (OCLC). LSP consists of two major components. The first component, Authorities Implementation, is described in Library Hi Tech issue 10 (page 61). The second component, the Standard Network Interconnection (SNI), is the specification of the LSP protocols, and the implementation of these protocols on the participant systems. Protocol specification was a joint effort of the original three participants (LC, RLG, and WLN) and was described in Library Hi Tech issue 10 (page 71). Implementation, however, has consisted of individual efforts of the (now) four participants. This four‐part report focuses on these individual implementation efforts.
Over the last few years, many corporate planning departments have been pared to the bone. Companies no longer have whole teams devoted to market and competitor analysis.Often they…
Abstract
Over the last few years, many corporate planning departments have been pared to the bone. Companies no longer have whole teams devoted to market and competitor analysis. Often they have just a few people in the finance department who put together the annual plan. Yet top executives still need advice on market and competitor issues before they make the big decisions. Consultants are useful when a major issue needs to be addressed but usually cannot often provide day‐to‐day support without breaking the bank. How can business leaders get the support they with only a small planning function?