Susanne Knoll, Antônio Domingos Padula, Julio Otávio Jardim Barcellos, Guilherme Pumi, Shudong Zhou and Funing Zhong
The purpose of this paper is to identify Brazilian and Chinese cultural, managerial and negotiation factors that can influence the beef trade between the two countries.
Abstract
Purpose
The purpose of this paper is to identify Brazilian and Chinese cultural, managerial and negotiation factors that can influence the beef trade between the two countries.
Design/methodology/approach
First, a matrix based on reliable secondary sources was established created upon indicators of economic, financial, policy, administrative, cultural, demographic, knowledge, global connectedness and geographic distance between the two countries. This was combined with primary data from interviews conducted with two key stakeholders of the supply chain, namely, the Brazilian agricultural attaché to China, and the director of Apex-Brasil. The results were analysed in a qualitative descriptive manner.
Findings
Cultural and political distances between Brazil and China are the most profound origins of challenges in negotiations on both the private and public level.
Research limitations/implications
The interviews were limited in number and to the Brazilian portion of agents involved in the beef trade (diplomats and APEX representative). The low number of interviews might be a limiting factor of the investigation. However, the interviewees’ key position in the supply chain and data triangulation with secondary sources equilibrates the results’ trustworthiness.
Social implications
China and Brazil are becoming important players in the international market. Brazil has become a leader in the production and export of agricultural commodities. Brazil is the first producer or the second exporter of coffee, soybean, ethanol, poultry, sugar and beef. In 2009, China became Brazil’s top partner in trade (Xi, 2016). In 2015, Brazil exported $35.6bn to and imported $30.7bn from China. In the foreseeable future China will continue to be the most dynamic economy worldwide. This trade dynamic can be a source of opportunities for Chinese and Brazilian enterprises.
Originality/value
Information collected and conclusions drawn from the research are unique in scientific and management literature related to this specific topic, and can be of great value for stakeholders, traders and diplomats in the Sino-Brazilian trade.
Details
Keywords
Susanne Knoll, Cristiane Soares Simon Marques, Jiacheng Liu, Funing Zhong, Antônio Domingos Padula and Júlio Otávio Jardim Barcellos
The flow of the Sino-Brazilian frozen beef trade has intensified. Thus, the purpose of this paper is to characterize the supply chain structure, and identify its major fragilities.
Abstract
Purpose
The flow of the Sino-Brazilian frozen beef trade has intensified. Thus, the purpose of this paper is to characterize the supply chain structure, and identify its major fragilities.
Design/methodology/approach
Supply chain mapping was conducted based on the existing literature and primary data collection. Key stakeholders were detected and questioned through semi-structured interviews, which were later interpreted with content analysis.
Findings
The results reveal a low degree of chain coordination from the Brazilian farm to the Chinese consumer, arising from an immature traceability mechanism, a limited flow of reliable information between the segments, and low trust between the stakeholders.
Research limitations/implications
The infancy of the beef trade, the paucity of literature on the topic, and restricted accessibility to key governmental and official materials imposes limits on the available information. Language and cultural barriers might have also impacted the interviewees’ responses. However, the participation of Brazilian and Chinese academics in both the interview analysis and chain mapping mitigates these shortcomings.
Practical implications
The Brazilian public and private sectors need to establish a reliable traceability system and information platform. This, together with investments in marketing and branding, would facilitate differential responses among traders and consumers, and, hence, improve supply chain sustainability.
Originality/value
By adopting an inter-country approach and directly sourcing views from specific key figures in the supply chain this study offers some unique insights and contributes to the literature on the emergence of a multi-polar global food trade.
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Carlos Alberto Oliveira Oliveira, Estevao Passuello Ruffoni, Antonio Carlos Gastaud Maçada and Ântonio Domingos Padula
The purpose of this paper is to analyze the innovation performance of food companies from Brazil with regards to four innovation capabilities.
Abstract
Purpose
The purpose of this paper is to analyze the innovation performance of food companies from Brazil with regards to four innovation capabilities.
Design/methodology/approach
A research study was carried out on a sample of 120 Brazilian food companies. A conceptual framework of innovation capability was adopted to estimate the relationship between development capability, operations capability, management capability, transaction capability and the innovation performance of food companies. The empirical test was made with partial least squares analysis.
Findings
Results revealed that development capability and transaction capability have a substantive impact on the innovative performance of firms, while the findings indicated neither operations capability nor management capability was significantly related to the innovation performance of firms.
Practical implications
If innovations are considered one of the major sources of profitability for the firm, the findings of this study indicate ways to improve food companies in this issue. According to the results, efforts directed to technology development capability and transaction capability can significantly impact for the innovation performance.
Originality/value
Considering the overall manufacturing industry from Brazil, the food industry represents the biggest in economic and social impact for the nation. This quantitative empirical study fills an important gap in research by discussing innovation in an industry with a strategic role in the development of the country and to attend the global demand by food.
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Keywords
Andrei Mikhailov, Carlos Oliveira, Antonio Domingos Padula and Fernanda Maciel Reichert
In a context where the process of creation of technology and innovation for agriculture is being disrupted at a fast pace, the authors proposed to study one of the most prominent…
Abstract
Purpose
In a context where the process of creation of technology and innovation for agriculture is being disrupted at a fast pace, the authors proposed to study one of the most prominent agtech innovation ecosystems. Therefore, this paper aims to identify key characteristics that make California’s agtech innovation ecosystem remarkable.
Design/methodology/approach
The paper is an exploratory and descriptive research carried out in a twofold. First, data were collected through documental research focusing on actors such as universities, R&D centers and programs, business accelerators and venture capital platforms, agtechs, as well as multinational companies. Second, structured interviews were carried out to complement the secondary data collected and to obtain experts’ perception on the relationships between actors of the ecosystem and on the characteristics that make this ecosystem remarkable.
Findings
The paper provides empirical insights about the relevance of California's agtech innovation ecosystem to creation of radical innovations in agriculture. It has a differentiated environment, where educational and research institutions play a key role in developing new knowledge. It also shows how important funding is to allow new business to succeed. Additionally, it shows that actors interact in a complex network, with multiple roles. All these key characteristics allow this agtech innovation ecosystem to be so remarkable.
Research limitations/implications
Because of the chosen research approach, the research results may lack generalizability. Therefore, researchers are encouraged to survey a larger number of actors of this and other agtech innovation ecosystems to test the identified key characteristics further.
Practical implications
The paper includes indication of characteristics necessary to develop a prominent agtech innovation ecosystem, which may contribute to decision makers to develop policies aiming to promote this type of ecosystem.
Originality/value
This paper fulfils an identified need to open the “black-box” of agtech innovation ecosystems, which may then allow radical innovations within the sector to be developed and taken to the market.
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Keywords
Edson Talamini, Emiel F.M. Wubben, Antônio Domingos Padula and Homero Dewes
Macro‐environmental scanning is a first step in strategic planning, which is essential in an emerging industry such as liquid biofuels. The purpose of this paper is to identify…
Abstract
Purpose
Macro‐environmental scanning is a first step in strategic planning, which is essential in an emerging industry such as liquid biofuels. The purpose of this paper is to identify the dimensions within which the governments of Brazil, the USA and Germany have constructed the macro‐environment for liquid biofuels over time and to test for similarities between the governments’ constructs.
Design/methodology/approach
Documentary research was carried out on official public policies and program documents on the topic of liquid biofuels, covering a ten‐year period from 1997 to 2006. The database consisted of 624 documents from the Brazilian government, 854 from the American government and 168 documents from the German government. Text mining was used to extract information from the texts by applying a specific analysis structure that was built on macro‐environmental dimensions as expressed by their respective dimensional words “d‐words”. The “d‐words” were selected based on their usage frequency in the knowledge fields related to each dimension.
Findings
The results indicate that the macro‐environments for liquid biofuels, as configured by the governments under analysis, differ systematically and over time in their emphasis of specific macro‐environmental dimensions.
Originality/value
There are two primary aspects of this study which are original and valuable: the application of text‐mining techniques as a tool for strategic planning and the development of a particular tool to extract knowledge from text documents and to categorize them according to their macro‐environmental dimensions.