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Sporting events usually attract corporate sponsors because of the promise of easy, wide-reaching promotion of their brands through association with the event. This study investigates the brand recall and brand preferences of Portuguese citizens in relation to the sponsors of the UEFA Football Championship finals, Euro 2004. A questionnaire was carried out immediately after the event. A structural equation model with latent variables is estimated and managerial policy implications are derived.

We present a legislative background and assessment of approaches to financing the US Department of Veterans Affairs (VA) healthcare services, and focus on issues related to beneficiaries eligible for both VA and Medicare benefits. We refer to a large, VA Medical Center (VAMC) hospital and healthcare complex as a case for comparison of financing approaches. Several legislative proposals had been made to grant the VA funding transfers from Medicare. To date, none has passed in the Congress. Our analysis shows that payments from Medicare would need to be adjusted for the specialized characteristics of VAMC patients, as well as for higher capital costs related to the federal VAMC mandate to maintain reserve capacity for national health emergencies, in order to appropriately apply Medicare payments.

This chapter is intended to present the onset, evolution, and decline of Compañía Minera El Zancudo, considered the largest Colombian company in the nineteenth century. Additionally, the chapter will examine its role in both the development of manufacturing industries and the introduction of modern capitalism in the country.

The case is based on secondary information collected according to a documentary research method in which the authors selected, categorized, interpreted, and confronted different sources concerning El Zancudo.

The inception and evolution of El Zancudo involved local and foreign knowledge, techniques, and capital investments that contributed to the company growing to the point of reaching the unprecedented figure of 1,350 workers in the year 1890. Its transition from a failed local mine to a prosperous and intricate business group is full of referrals and links to foreign investment, knowledge transfer, industrial development, and an orientation toward entrepreneurship that contributed to the understanding of subsequent enterprises not only in the Antioquia region but also across the entire country.

This case study was written using limited reliable secondary sources about El Zancudo. Other significant Colombian companies in the nineteenth century (Ferrería de Pacho, Ferrería de Amagá, Empresa Textilera de Samacá, and Cervecería Bavaria) and their links to El Zancudo were mentioned but not deeply analyzed in this chapter.

The clear-cut causes that led El Zacudo to close its operations within the first decades of the twentieth century are worthy of discussion, not only by scholars and business practitioners, but also by policy makers in order to understand the phenomenon and possibly prevent existing companies from failing in a similar manner.

This case brings together the scattered literature on El Zancudo and analyzes the drivers and consequences of both its rise and fall, taking into consideration the specific historical, political, and economic contexts, furthermore, it establishes some linkages between this case and other companies under similar situations.