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1 – 10 of 79The Tutor Education Centre in New Zealand provides education foreducators of adults. After restructuring of the New Zealand OpenPolytechnic which resulted in a flatter management…
Abstract
The Tutor Education Centre in New Zealand provides education for educators of adults. After restructuring of the New Zealand Open Polytechnic which resulted in a flatter management structure the centre was asked to provide management training for tutors. The learning styles questionnaire was used as a basis and shared a high incidence of the reflector and theorist categories. The exercise increased participants′ self‐awareness and highlighted the need for change so as to make a success of their new management roles.
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The use of the Honey and Mumford Learning Styles Questionnaire inthe further training of experienced tutors is described. The authorshows how greater awareness of prepared…
Abstract
The use of the Honey and Mumford Learning Styles Questionnaire in the further training of experienced tutors is described. The author shows how greater awareness of prepared learning styles can be used in constructing sessions and understanding students′ responses.
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It seems intuitive that as firms continue to try and keep in touch with the customers they serve, research should play an increasingly important role in determining the needs and…
Abstract
It seems intuitive that as firms continue to try and keep in touch with the customers they serve, research should play an increasingly important role in determining the needs and wants of the consumer. Accordingly, as goods and services are tailored to meet these needs, so too does the accompanying advertising. Additionally, there is constant pressure on advertising agencies to produce advertising that consistently meets the objectives of their clients. Marketing departments, in turn, have to justify and be accountable to top management for advertising budgets. Consequently, agencies increasingly have to provide measures of effectiveness (Flandin et al 1992). In order to optimize the process(es) that will meet client objectives, agencies have to ensure that they understand how the consumer thinks and feels. One such approach to understanding the consumer's view is account planning. The main objective of this paper will be to provide a thorough review of the account planning phenomenon in advertising and in so doing, highlight the use of advertising research from a developmental perspective. This paper will describe the account planning process and how it differs from traditional agency practices. The justification for such a paper is the fact that billions of dollars are spent annually on advertising, in the hopes that the advertiser's objectives will consistently be met. If it could be demonstrated that increased attention to the consumer, in the development stages of advertising leads to more effective advertising than when consumer input is limited to the evaluation of advertising, after the fact, this would be of significant interest to advertisers as well as advertising agencies.
Giovanni Anggasta, Iwan Halim Sahputra and Debora Anne Yang Aysia
The objective of this research is to systematically compare two methods of wicking test for evaluating the quality of the non-medical-mask fabric, i.e. its absorbency property at…
Abstract
Purpose
The objective of this research is to systematically compare two methods of wicking test for evaluating the quality of the non-medical-mask fabric, i.e. its absorbency property at various conditions, using a design of experiment approach. This research also evaluates the suitability of several fabrics to be used for non-medical masks.
Design/methodology/approach
Horizontal and vertical wicking tests were selected to evaluate the absorbency property of five fabrics commonly used for the non-medical mask. The tests were performed at three temperatures and using two types of liquid. The design of experiment approach was employed to determine the relationship between the path length of liquid movement in fabric and type of test method, temperature and type of liquid.
Findings
Both vertical and horizontal wicking tests show the same order of fabrics according to their absorbency. The order is cotton twill, local cotton, Japanese cotton, Oxford and Scuba, where the first in the order has the lowest absorbency and the last has the highest absorbency. Based on the analysis of variance (ANOVA), the range of temperature and types of liquid employed in this research do not affect the path length of the liquid movement in the fabric.
Originality/value
This research proposes horizontal and vertical wicking tests as a practical tool to evaluate absorbency property of fabric for the non-medical mask. This research also presents a design of experiment approach to evaluate the effect of the test method, temperature and type of liquid on the path length of the liquid movement in the fabric.
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Anne Campbell, David Wick, Amy Marcus, JoAnn Doll and Aleena Yunuba Hammack
The purpose of this study is to explore what new knowledge is gained at academic and professional conferences by describing how this knowledge complements or contradicts…
Abstract
Purpose
The purpose of this study is to explore what new knowledge is gained at academic and professional conferences by describing how this knowledge complements or contradicts campus-based learning and previous experiences of graduate students. Through gaining insights into conference-based learning, researchers and policymakers can create more complex and dynamic graduate student learning experiences and design conferences that welcome and encourage graduate student perspectives and voices.
Design/methodology/approach
Rooted in transformative learning theory, this qualitative study explores what and how master’s level graduate students learn at professional and academic conferences.
Findings
Findings point to four categories of learning through conferences: students acquired empirical knowledge, gained insights into professional and scholarly trends and values, explored diversity of the conference body and their own belonging and benchmarked their knowledge in relationship to scholars and professionals. Interviewees gained this knowledge by linking conference-based learning to their graduate school curriculum and previous knowledge and experiences.
Practical implications
Findings suggest considerations for educators, policymakers and administrators to enhance learning in graduate programs through in-person and virtual conference attendance.
Originality/value
This study adds to minimal existing research on graduate student learning beyond the campus that contributes to holistic learning at the master’s level. The findings on conference-based learning for graduate students go beyond the common notion of conferences as places of socialization for graduate students. These findings are increasingly relevant as academic and professional conferences are being reconsidered in the shift to the virtual space.
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Asks on whose behalf the black woman poet in the USA speaks, what type of language she uses and what audience she has. Points out that an earlier lack of tradition meant that…
Abstract
Asks on whose behalf the black woman poet in the USA speaks, what type of language she uses and what audience she has. Points out that an earlier lack of tradition meant that originally white styles of language were used and aimed at the white audience. Looks at the rise of the blues era and the “blueswoman”. Considers the work of Phillis Wheatley, Alice Dunbar Nelson, Anne Spencer and Angelina Grimke together with Margaret Walker and singers such as Ma Rainey and Bessie Smith. Finally, outlines the development of a political era and the growing sexual freedom of black women and the impact their writings.
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Pauline Anne Loewenberger, Mark Newton and Kylie Wick
This paper aims to demonstrate the effective development of creative and innovative capability in a rigid bureaucratic public sector environment of an area of the British…
Abstract
Purpose
This paper aims to demonstrate the effective development of creative and innovative capability in a rigid bureaucratic public sector environment of an area of the British Transport Police, championed by the Area Commander and informed by extant literature.
Design/methodology/approach
The focus is on an intervention that addressed two related issues suggested by extant literature, cognitive blocks to creative thinking and organisational barriers. A diagnostic assessment of the climate for creativity prompted reflection leading to simultaneous interventions, combining supervisory and senior management support with a structured process of creative problem solving focusing on problems generated at a strategic level.
Findings
This has proved highly effective. At the end of the first year, five six-week cycles had already resulted in more than 600 new ideas, of which 52 were in the pipeline and 13 had already been endorsed. Few required financial investment and have increased effectiveness and optimised use of resources – literally doing more with less. Evidence is emerging of a climate more supportive of creativity and innovation.
Practical implications
Positive outcomes have significant implications for the enhancement of creativity and innovation through intrinsic motivation. This example has potential for other public service organisations.
Originality/value
Simultaneous interventions across multiple levels are rare. That this has been achieved in a rigid bureaucratic environment public sector organisation adds to the unique value of this contribution.
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Anne Jacqueminet and Lilach Trabelsi
Studies of corporate social responsibility (CSR) and stakeholder engagement have recently gained traction in the global strategy field. However, they have mostly developed as…
Abstract
Studies of corporate social responsibility (CSR) and stakeholder engagement have recently gained traction in the global strategy field. However, they have mostly developed as parallel streams, thereby limiting the cross-fertilization between global strategy research and stakeholder theory. We believe that because the CSR context in essence calls for the simultaneous participation of a large and heterogeneous set of local and global stakeholders, it requires a novel theorizing of multinational enterprises’ (MNEs’) worldwide practice implementation. Thus, we develop a series of propositions in the context of CSR to highlight the role stakeholders play in MNE subsidiaries’ implementation of initiatives, depending on the complex institutional pressures that they undergo, their distance from the parent’s home country, and their level of network embeddedness. We focus in particular on the role of stakeholder demands alignment in subsidiaries’ CSR implementation. Our conceptual propositions are enriched by the consideration of illustrative data on initiatives undertaken by Iberdrola from 2008 to 2014.
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Yaw A. Debrah and Ian G. Smith
Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on…
Abstract
Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on work and employment in contemporary organizations. Covers the human resource management implications of organizational responses to globalization. Examines the theoretical, methodological, empirical and comparative issues pertaining to competitiveness and the management of human resources, the impact of organisational strategies and international production on the workplace, the organization of labour markets, human resource development, cultural change in organisations, trade union responses, and trans‐national corporations. Cites many case studies showing how globalization has brought a lot of opportunities together with much change both to the employee and the employer. Considers the threats to existing cultures, structures and systems.
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Xiu Susie Fang, Quan Z. Sheng, Xianzhi Wang, Anne H.H. Ngu and Yihong Zhang
This paper aims to propose a system for generating actionable knowledge from Big Data and use this system to construct a comprehensive knowledge base (KB), called GrandBase.
Abstract
Purpose
This paper aims to propose a system for generating actionable knowledge from Big Data and use this system to construct a comprehensive knowledge base (KB), called GrandBase.
Design/methodology/approach
In particular, this study extracts new predicates from four types of data sources, namely, Web texts, Document Object Model (DOM) trees, existing KBs and query stream to augment the ontology of the existing KB (i.e. Freebase). In addition, a graph-based approach to conduct better truth discovery for multi-valued predicates is also proposed.
Findings
Empirical studies demonstrate the effectiveness of the approaches presented in this study and the potential of GrandBase. The future research directions regarding GrandBase construction and extension has also been discussed.
Originality/value
To revolutionize our modern society by using the wisdom of Big Data, considerable KBs have been constructed to feed the massive knowledge-driven applications with Resource Description Framework triples. The important challenges for KB construction include extracting information from large-scale, possibly conflicting and different-structured data sources (i.e. the knowledge extraction problem) and reconciling the conflicts that reside in the sources (i.e. the truth discovery problem). Tremendous research efforts have been contributed on both problems. However, the existing KBs are far from being comprehensive and accurate: first, existing knowledge extraction systems retrieve data from limited types of Web sources; second, existing truth discovery approaches commonly assume each predicate has only one true value. In this paper, the focus is on the problem of generating actionable knowledge from Big Data. A system is proposed, which consists of two phases, namely, knowledge extraction and truth discovery, to construct a broader KB, called GrandBase.
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