Search results

Marketing researchers have usually studied consumers’ attachment to brands from an emotional bonding perspective. However, the purpose of this study is to show that attachment to objects is not only limited to bonding. Thus, the authors conceptualised the attachment theory from two perspectives: bonding-based and identity-based attachment. In addition, the study further seeks to identify the elements of each component and examine how these elements drive customer engagement on a brand’s Facebook page while assessing some consumer-related outcomes of customer engagement on Facebook.

Using an online survey, the authors examined antecedents of customer engagement on Facebook and the outcomes of engagement behaviours among 649 respondents. Structural equation modelling was used in analysing the data.

The results of the study show that consumers’ attachment to a brand drives them to engage the brand on the brand’s Facebook page. The results also show that the consumer engagement of brands on Facebook results in positive user-generated contents and consumer involvement.

Managerially, the attachment theory provides value for marketers in terms of evaluating customer–brand relationships and how such a relationship can yield positive results.

This study expands how the attachment theory has been conceptualised and applied in the marketing literature. The study shows that consumer attachment to brands is identity-based in addition to being bonding-based.

The main objective of this research was to measure the effects on sponsor recall¹ at the soccer African Nations Cup (ANC) in Tunisia in 2004. This quantitative investigation used a sample of 308 people who watched the event on television and/or in the stadium. The research demonstrates that there was indeed an effect by type of audience and other variables.

This study aims to verify whether the reduction factors for the post-fire performance of Grade 10.9 bolts stated in an earlier study at the TU Darmstadt are also valid for shear and combined tension and shear.

Tests on Grade 10.9 bolt sets under combined tension and shear were carried out. The tested bolts were heated and cooled without being stressed by an additional mechanical load before being tested.

The test results show that the reduction factors can also be adopted for bolts under combined tension and shear, but the tension-shear-ratio has an influence on the load bearing capacity.

The post-fire performance of high-strength bolts is of special interest when a building structure is evaluated after an event of fire. In contrast to conventional structural steel, high-strength bolts do not recover their original strength and material properties.

The ecological decline of ancient Near Eastern civilizations and the violent and explosive characteristics of post‐Columbian colonial ecologies might well remain comfortably remote from us in our twentieth century world were it not for the disturbing parallels that such case histories seem to evoke as we consider our contemporary global circumstance. Just as in ancient times and in the age of colonial expansion, it is in the “remote environments,” usually quite distant from the centers of power, that the crucial indicators of environmental catastrophe first become apparent within the system as a whole. These regions are frequently characterized by weak economies and highly vulnerable ecosystems in our time, just as they were in the past. Accordingly, the environmental circumstances in these regions constitute for the modern world a kind of monitoring device that can provide early warnings of ecological instabilities in the global ecosystem.

Purpose – To describe an LSTA‐funded project that digitized 88,000 black and white aerial photographs and 2,500 photomosaic indexes created for Florida by the US Department of Agriculture between 1938 and 1971. Technical specifications of digital capture, specialized programming, and project value are reviewed. Design/methodology/approach – The 9 × 9 inch aerial tiles were captured on flatbed scanners; the larger photomosaic indexes were captured using a large format camera. Three software tools were designed for the project: the first tracked each tile through the entire in‐house processing including receipt, assignment, scan completion, QC processing, FTPing to server, and archiving of images. The second automated image collection, from disparate scanning stations, performed basic image manipulation for quality control, and stored collected data in a database. The third tool performed routine image corrections, prepared and deployed web format images, and packed archival image formats preparatory to burning CDs. The tile layer of the GIS interface was created by georectifying the composite photomosaic indexes for each Florida county and linking tiles to appropriate points. Findings – Because aerial photographs are inherently spatial, the development team agreed that a GIS interface was the appropriate vehicle for web presentation. While this environment presents no difficulties for more sophisticated users, GIS functionality is not intuitive. A less complex interface is a top priority for future project refinements. Originality/value – The value of this project is documented in terms of site use and solicited user responses.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

The purpose of this paper is to explore associations between different food literacy dimensions and diet quality among a sample of Canadian parents and examine differences in the prevalence of food literacy items between mothers and fathers.

Parents responsible for food preparation (n=767) completed an online survey including dietary intakes and 22 items across five dimensions of food literacy (knowledge, planning, cooking, food conceptualisation and social aspects). Differences between genders for each item were analysed with χ² tests. The healthy eating index (HEI) adapted to the Canadian Food Guide (CFG) was computed from a food frequency questionnaire. Associations between HEI scores and each item were analysed with linear regression models, controlling for sociodemographic variables and multiple testing.

Of parents responsible for food preparation, 81 per cent were mothers. The mean HEI score was 76.6 (SD: 10.6) and mothers reported healthier diets in comparison to fathers (p=0.01). More mothers than fathers used CFG recommendations, selected foods based on nutrition labels, made soups, stews, muffins and cakes from scratch and added fruits and vegetables to recipes (p<0.05). More fathers reduced the salt content of recipes than mothers (p=0.03). Two knowledge items and seven food conceptualisation items were significantly associated with better HEI, after controlling for covariates and multiple testing. Planning items, cooking skills and social aspects were not significantly associated with HEI.

This study investigates multiple dimensions of food literacy and identifies knowledge and food conceptualisation as potential targets for future interventions involving parents responsible for household meal preparation. This study highlights the importance of considering gender differences in food literacy.

The purpose of this paper is to examine the impact of flexible working arrangements (FWAs) and particularly reduced hours working arrangements on a Dual Agenda of gender equity and workplace effectiveness, in a case study organization employing a relatively high proportion of women scientists.

In‐depth interviews based on the initial stages of collaborative interactive action research (CIAR) are used within a case‐study approach. The interviews explored working practices, the assumptions underpinning them and their un/intended consequences.

The main form of FWA used in the organization, four days a week, is double edged and complex in its effects. It supports mothers, but at a cost because of gendered assumptions. Despite a commitment to flexibility and “work‐life balance”, the gendered construction of the ideal worker and ideas of competence conflated with hegemonic masculinity, remain powerful. This, together with a prevalent “good mother” ideology, undermines both gender equity and workplace effectiveness.

This paper is of value to both researchers and policy makers. It shows that highly developed work‐life balance or flexible working polices are not sufficient to enhance gender equity and points to the importance of surfacing and challenging gender assumptions in science, engineering and technology. It emphasizes the need to move forward from policy to practice.

This paper contributes to a growing body of work using initial stages of the CIAR methodology and showcases the theoretical insights gained by such an approach.

The purpose of this paper is to explore the use of realistic job previews (RJPs) and realistic living conditions previews (RLCPs) during the recruitment of a group of internationally mobile knowledge workers who elect to go overseas independently rather than as part of an overseas assignment. It also aims to explore individual perceptions of the value of RJPs and RLCPs in contributing to work and general living adjustment.

The paper draws on a qualitative study of international faculty in six Canadian universities using in‐depth interviews to examine their experiences of recruitment and focusing specifically on the extent to which RJPs and RLCP were provided.

The findings reflect the need for realistic recruitment that includes information about position specifications and responsibilities as well as non‐organizational factors such as opportunities for spousal employment. Thus, respondents did not conceptualize the recruitment process in terms of two separate components of “job” (RJP) and “living conditions” (RLCP). Instead realistic recruitment emerged as a holistic process, with each individual having his/her own differential weighting of the relative importance of different factors.

The sample comprises mostly white‐western faculty, thus ethnic minority faculty are underrepresented. Further research might also explore the perceptions and experiences of international recruiters.

The paper extends the current literature on RJPs and RLCPs to consider internationally mobile knowledge workers who elect to go overseas independently. Located within an interpretive perspective it also enhances our understanding of individual experiences and the need for a more holistic approach to international recruitment.