Jackie Kerry, Diane Pruneau, Sylvie Blain, Joanne Langis, Pierre‐Yves Barbier, Marie‐Andrée Mallet, Evgueni Vichnevetski, Jimmy Therrien, Paul Deguire, Viktor Freiman, Mathieu Lang and Anne‐Marie Laroche
For communities threatened by current or impending climate change, adaptation is becoming a necessity. Although little research has been done on human competences so far, this…
Abstract
Purpose
For communities threatened by current or impending climate change, adaptation is becoming a necessity. Although little research has been done on human competences so far, this research shows that some appear to facilitate the adaptation process. The purpose of this multiple‐case study is to identify adaptive competences demonstrated by two groups of Canadian citizens: municipal employees in a coastal community and farmers.
Design/methodology/approach
As part of workshops based on a problem solving process, the two groups analyzed the impacts of climate change in their field of work and geographical area, chose a problem related to these impacts, suggested and then implemented adaptation measures. The municipal employees worked on sea level rise, whereas the farmers focused on poor soil quality, which makes it vulnerable to bad weather.
Findings
By thematically analyzing the verbatim transcripts of the workshops and by building narratives, the authors were able to identify similar adaptive competences in both groups: local knowledge, futures thinking, hindsight, risk prediction, critical thinking, decision‐making, and problem solving (highlighting key problem components, suggesting solutions, and identifying constraints). However, two competences were chiefly found in the group composed of farmers: optimism and openness to novelty.
Originality/value
This study is one of the first to lead to recommendations regarding the pedagogical support of citizens during an adaptation process to climate change. These recommendations might be helpful in many communities where adaptation to climate change is a pressing issue.
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Saif Sharif, Rakia Ishra, Jeffrey Soar and Anne-Marie Sassenberg
The purpose of this paper is to examine the influence of acculturation on immigrant consumer behaviours in their host country. Mainly, the role of acculturation and luxury brand…
Abstract
Purpose
The purpose of this paper is to examine the influence of acculturation on immigrant consumer behaviours in their host country. Mainly, the role of acculturation and luxury brand purchasing intentions were investigated.
Design/methodology/approach
The research conducted an online survey of 400 Indian sub-continent born immigrants in Australia.
Findings
The findings confirm that the behaviour acculturation dimension of immigrants is significantly negatively related to their luxury brand purchase intention. Although immigrants' overall acculturation is significantly related to the luxury brand purchase intention, their language and identity acculturation have no significant effect, supporting the multidimensional framework’s influence on immigrant consumer behaviour. Immigrants with higher family income, younger age and less academic education show more luxury brand purchase intention; however, no moderating demography was found between the relationship of acculturation and purchase intention. In spite of the limitation of sampling, this study demonstrates that immigrants' level of acculturation influences their luxury brand purchase intention in the host country.
Originality/value
This study aims to help marketers formulate a unified segmentation strategy of purchasing luxury brands based on immigrants' acculturation and sociodemographic stance. This paper highlights the specific needs of ethnic consumers. Incorporating immigrant consumers into the marketplace will help create a homogenised society and more integration of immigrants into the larger society in the host country. Findings shed light on the role of culture change as a crucial element that affects immigrants' luxury brand purchase behaviour considering their integration level into the host country.
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Fabian Bartsch, Mark Cleveland, Eunju Ko and John W. Cadogan