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Article
Publication date: 4 April 2016

José M. Merigó, Anna M. Gil-Lafuente and Jaime Gil-Lafuente

This special issue of the Journal of Business & Industrial Marketing, entitled “Business, Industrial Marketing and Uncertainty”, presents selected extended studies that were…

8737

Abstract

Purpose

This special issue of the Journal of Business & Industrial Marketing, entitled “Business, Industrial Marketing and Uncertainty”, presents selected extended studies that were presented at the European Academy of Management and Business Economics Conference (AEDEM 2012).

Design/methodology/approach

The main focus of this year was reflected in the slogan: “Creating new opportunities in an uncertain environment”. The objective was to show the importance that uncertainty has in our current world, strongly affected by many complexities and modern developments, especially through the new technological advances.

Findings

One fundamental reason that explains the economic crisis is that the government and companies were not well prepared for these critical situations. And the main justification for this is that they did not have enough information. Otherwise, they would have tried any possible strategy to avoid the crisis. Usually, uncertainty is defined as the situation with unknown information in the environment.

Originality/value

From a theoretical perspective, the problem here is that enterprises and governments should assess the information and the uncertainty in a more appropriate way. Usually, they have some studies in this direction, but many times, it is not enough, as it was proved in the last economic crisis.

Details

Journal of Business & Industrial Marketing, vol. 31 no. 3
Type: Research Article
ISSN: 0885-8624

Keywords

Available. Content available
Article
Publication date: 24 May 2013

Anna M. Gil-Lafuente and Jose M. Merigo

308

Abstract

Details

Kybernetes, vol. 42 no. 5
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 9 January 2017

Victor G. Alfaro-García, Anna M. Gil-Lafuente and Gerardo G. Alfaro Calderón

Innovation has been recognized as one of the main sources of competitive advantage for organizations and nations. The purpose of this study is to present an innovation management…

1046

Abstract

Purpose

Innovation has been recognized as one of the main sources of competitive advantage for organizations and nations. The purpose of this study is to present an innovation management measurement approach by applying fuzzy techniques to small- and medium-sized manufacturing enterprises.

Design/methodology/approach

This study presents a survey focusing on seven innovation measurement areas: innovation strategy, knowledge management, project management, portfolio management, internal enablers, organization and structure and external enablers. A total of 91 small- and medium-sized enterprises (SMEs) located in the city of Morelia, Mexico, participated in the study. Furthermore, the data collected were analyzed under a multi-criteria decision-making approach using the theory of expertons and the induced generalized ordered weighted averaging operator.

Findings

The results show that the most valued areas are innovation strategy, organization and structure, knowledge management and project management. Furthermore, portfolio management, external drivers and internal drivers are the areas with the lowest valuations.

Originality/value

This paper presents an original methodological structure based on an expertise process designed to achieve well-founded results from uncertain and subjective opinions directly from the managers of the surveyed SMEs.

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Article
Publication date: 11 November 2013

Francisco Javier Maqueda Lafuente, Anna María Gil Lafuente, Vanesa F. Guzman-Parra and Jaime Gil Lafuente

– The purpose of this study is to explore the incidence between the actions to be taken by business promoters and the degree or level of success in creating new businesses.

4334

Abstract

Purpose

The purpose of this study is to explore the incidence between the actions to be taken by business promoters and the degree or level of success in creating new businesses.

Design/methodology/approach

The paper matches data from market research based on a questionnaire sent to Spanish startups (years 2006-2010). The paper uses a methodology that is based on the “forgotten effects model”.

Findings

Results show the elements that make up the target objectives are financing needs, marketing actions, continued innovation, and efforts in the areas of internationalization and sustainability.

Originality/value

Using the forgotten effects model approach, this research tries to analyze the role that entrepreneurship actions play in the success of a project's objectives, taking into account not only the direct effects but also the indirect objectives.

Details

Management Decision, vol. 51 no. 10
Type: Research Article
ISSN: 0025-1747

Keywords

Available. Content available
Article
Publication date: 9 January 2017

José M. Merigó, Salvador Linares-Mustarós and Joan Carles Ferrer-Comalat

626

Abstract

Details

Kybernetes, vol. 46 no. 1
Type: Research Article
ISSN: 0368-492X

Available. Content available
Article
Publication date: 24 May 2013

Magnus Ramage, Chris Bissell and David Chapman

81

Abstract

Details

Kybernetes, vol. 42 no. 5
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 27 April 2018

Fabio Blanco-Mesa, Anna Maria Gil-Lafuente and Jose M. Merigo

The purpose of this paper is to develop a novel method to analyse dynamic interactions of stakeholders to explain how a set of agents can act by considering the power/influence…

262

Abstract

Purpose

The purpose of this paper is to develop a novel method to analyse dynamic interactions of stakeholders to explain how a set of agents can act by considering the power/influence positions.

Design/methodology/approach

A novel mathematical application uses the importance of characteristics algorithm in combination with composition max-min to compare, group and order information according to the importance of its characteristics. The mathematical application is focused on a strategic analysis, evaluating stakeholder dynamics through power relationships.

Findings

The results show a comparison of the relationships among each of the stakeholders to obtain the relative intensity and importance of relationships between them, given by the fuzzy matrix FRInM and the fuzzy matrix FRIM, respectively. This application provides a useful tool for a dynamic analysis of stakeholders in a complex environment, where the best approach to performing a strategic analysis process is sought.

Research limitations/implications

The main implication of the proposed approach is taking into account the importance of information to establish the boundaries and relationships of each characteristic according to its intensity. However, limitations are due to the nature of this research, based on theoretical assumptions regarding stakeholders and the use of a hypothetical example to show the operation of algorithms.

Originality/value

The primary advantage of this proposition is that it takes into account the importance of information to establish the relationships among the characteristics according to their intensity. In addition, it performs multiple comparisons among each characteristic of the information. The interests and opinions of decision makers can be parameterised. A mathematical application shows how each interest group could be classified and related according to subjective information.

Details

Kybernetes, vol. 47 no. 9
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 19 November 2018

Luciano Barcellos de Paula and Anna Maria Gil-Lafuente

Scientific studies indicate that stakeholder’s engagement is a key factor for the creation of sustainable value in companies. This paper aims to evaluate the sustainability of a…

311

Abstract

Purpose

Scientific studies indicate that stakeholder’s engagement is a key factor for the creation of sustainable value in companies. This paper aims to evaluate the sustainability of a sports company and propose a tool to prioritize the relevant issues that this company should consider in its operations.

Design/methodology/approach

Stakeholder theory and Global Reporting Initiative (GRI) are considered, and, from the Fuzzy Logic, the paper proposes a decision-making tool to establish the relevant issues. The “Experton Method” is used in this paper.

Findings

The algorithm used can help decision makers in processes that include the stakeholder’s opinions. In this case, a tool that treats qualitative data in a reliable manner is required. The methodology used allowed knowing the stakeholders expectations and to define priorities in sustainability issues. The results were captured in a materiality matrix. The manuscript concludes that including stakeholders in the decision-making process, the company generates trust and legitimacy of its stakeholders. This participatory approach and the use of algorithm help companies in materiality assessment, definition of priority issues and management of resources.

Practical implications

In terms of managerial implications, this paper presents a useful tool that can help entrepreneurs in the decision-making to manage their suppliers. Using an algorithm of fuzzy logic applied in the supply chain management, it is indicated how to set priorities to build a consistent corporate social responsibility (CSR) plan to achieve corporation success. This methodology allows reducing subjectivity; it generates greater precision and decreases the risk in decision-making. At the same time, it promotes dialogue and collaboration among stakeholders to create value for stakeholders and CSR, and collaborate to have a responsible company performance. Furthermore, this paper provides theoretical applications in terms of the literature review on corporate sustainability, indicating that companies must consider the stakeholder’s engagement in its strategies. Based on the bibliometric study, there are knowledge gaps on the subject. For these reasons, an important contribution is observed at the academic level that allows expanding the frontier of knowledge on the subject.

Originality/value

A tool for decision-making is presented with great utility for entrepreneurs in the processes of dialogue and stakeholder’s engagement, being a contribution for the creation of sustainable value. In addition, there is an important scientific contribution because the paper identifies in the literature the knowledge gaps on the subject.

Details

Kybernetes, vol. 50 no. 7
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 24 May 2013

Emili Vizuete Luciano, Anna Maria Gil‐Lafuente, Ana García González and Sefa Boria‐Reverter

The purpose of this study is to develop a model that illustrated how influences are interpreted and then shaped by an economy into its commitment towards corporate social and…

604

Abstract

Purpose

The purpose of this study is to develop a model that illustrated how influences are interpreted and then shaped by an economy into its commitment towards corporate social and environmental responsibility (CSER).

Design/methodology/approach

The paper considers this question: is this possible to find some first and second effects about CSER in 24 sectors of Catalonian economy?

Findings

The analytical model is used in order to develop a conceptual model to explain the forgotten effects or CSER in Catalonia, Spain.

Originality/value

This paper applies the theory of the forgotten effects with the analysis of the causes or external elements to the Catalonian economy and of the effects or reflections that it produces in the sustainability.

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Article
Publication date: 24 May 2013

Anna Maria Gil‐Lafuente and Luciano Barcellos Paula

This paper aims to focus the research on the identification of stakeholders through an analysis of an empirical study by a consulting firm in Brazil. In this case study, the…

949

Abstract

Purpose

This paper aims to focus the research on the identification of stakeholders through an analysis of an empirical study by a consulting firm in Brazil. In this case study, the company needs to identify the stakeholders that can exert some influence in its sphere of activity.

Design/methodology/approach

The paper considers the question: to do sustainable business, companies must have good knowledge of all actors with influence in their sphere of activity. This identification of stakeholders is the first step. Based on stakeholder theory, the authors discuss the importance of management with stakeholders in the pursuit of sustainability in business. To achieve this objective, the consultant hired has used fuzzy logic algorithm, applying the theory of clans.

Findings

In applying the model through an empirical study, it has been possible to provide a tool based on the use of grouping algorithm that can facilitate decision making by obtaining qualitative data from a dialogue with managers or specialists on a particular topic. The model also serves to establish the level of relationship between different stakeholders and obtain affinities.

Originality/value

The paper provides an innovative and a useful tool to be used in the process of identifying stakeholders. The paper's main contribution is the application of algorithms in the identification of stakeholders considering sustainability criteria in enterprises, and providing a useful model in making decisions.

Details

Kybernetes, vol. 42 no. 5
Type: Research Article
ISSN: 0368-492X

Keywords

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