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This paper aims to considered the problem of identification of temperature-dependent thermal conductivity in the nonstationary, nonlinear heat equation. To describe the heat transfer in the furnace charge occupied by a homogeneous porous material, the heat equation is formulated. The inverse problem consists in finding the heat conductivity parameter, which depends on the temperature, from the measurements of the temperature in fixed points of the material.

A numerical method based on the finite-difference scheme and the least squares approach for numerical solution of the direct and inverse problems has been recently developed.

The influence of different numerical scheme parameters on the accuracy of the identified conductivity coefficient is studied. The results of the experiment carried out on real measurements are presented. Their results confirm the ones obtained earlier by using other methods.

Novelty is in a new, easy way to identify thermal conductivity by known temperature measurements. This method is based on special finite-difference scheme, which gives a resolvable system of algebraic equations. The results sensitivity on changes in the method parameters was studies. The algorithms of identification in the case of a purely mathematical experiment and in the case of real measurements, their differences and the practical details are presented.

The purpose of this study is to investigate a novel rotor design model to improve the technical performance of a superconducting synchronous generator.

Superconducting synchronous generators with a modular rotating cryostat for a single coil of the superconducting winding instead of an old-style single cryostat in which all rotor components are cold are briefly discussed. Subsequently, a new method of cryostat arrangement in the magnetic system of a rotor is considered. Different options were compared for the cryostat placement. The advantages of the novel rotor design model are noted.

In the novel rotor design model, the leakage coefficient of the excitation winding decreases, and the air gap magnetic flux increases, which will save on a superconductor material.

For the purposes of this investigation, a finite element study of flux distribution in the cross section of a superconducting synchronous generator with a 10 MW rating at 10 rpm was conducted, and the magnetic fluxes and air gap flux densities were obtained for different modes. For direct-drive superconducting synchronous generators with distributed winding and different pole numbers, the calculations of magnetic fluxes were carried out by calculating the magnetic conductivities.

A new method of the cryostat arrangement in the magnetic system of a rotor has been classified as an invention and was protected by a patent. This paper is directly applicable to the field of superconducting synchronous generators.

In markets that are increasingly competitive, building strong business-to-business (B2B) brands is a key success factor. With this in mind, the first chapter of the book presents the current research on B2B branding and discusses the main topics of the book by presenting internal branding, external branding, and the contemporary perspectives on B2B branding. After a review of these topics, the chapter analyses each of the following chapters by presenting their short introductions.

This final chapter of the book provides an up-to-date overview of research on B2B branding. The chapter discusses the current academic endeavors and propositions from researchers in the field, while focusing on the discipline of B2B marketing. It furthermore elaborates on the importance of brands and branding for decision-making processes by discussing the role of B2B buyers and sellers. Additionally, branding as part of marketing has been reviewed from its historical background and the first attempts to develop its conceptual background. The chapter then focuses on business buyers and their main characteristics with regard to brand relevance. Finally, the key challenges of developing a strong B2B brand are presented and discussed, after which future research avenues and upcoming trends within the B2B branding context are considered. Digitalization and the digital context are identified as important areas to know in the future, as they are increasingly becoming important stages for marketing activities within the B2B domain. The digital context is a specific platform to explore further. In addition, the intangible aspects of B2B branding that are still unknown to many managers and academics, such as emotions in situations of interaction and sales are explored. From a thematic point of view, sustainability issues will become increasingly important to handle in organizations, which will put pressure on B2B marketers, as sustainability can be communicated through the corporate brand and related branding efforts.

This chapter focuses on the importance of emotions, as a notable part of corporate branding in a business-to-business (B2B) context. Since the issue of emotions has often been neglected in B2B branding research, the chapter focuses on ascertaining what kind of emotional differences exist in B2B, compared to B2C context. It also explores how rational versus emotional impressions affect decision-making processes in business environment, and whether the B2B sector can turn emotions into an advantage in corporate branding. The qualitative case study is conducted, focusing on the Suomen Henkilöstötalo Company. The case offers interesting findings and managerial contributions by highlighting both emotional decision making and the importance of business relationships for strengthening the position of the company in its business market.

This chapter presents a short overview of core branding values and provides a description of how to capture them in a business-to-business (B2B) context. However, the reader should keep in mind that the value of branding is a broad term consisting of different aspects, which makes it challenging to capture and present them all in one chapter. For this reason, the authors have chosen to introduce diverse facets of brand identity and image, customer values, and sustainability issues, which are part of the core values of branding in a B2B context. These issues are also elaborated in more detail in Chapters 2, 5, and 10. In addition, the authors present brand-building tools for managers, such as personal selling, direct marketing, public relations, trade shows and exhibitions, as well as advertising and sales promotion. Finally, the applicability of these tools is demonstrated through the practical example of Axel Technologies and their Fuugo service.

This chapter offers insights on how knowledge management (KM) tools and initiatives contribute to successful internal branding. Knowledge management has gained considerable recognition from both business practitioners and academics. However, understanding and implementation of KM practices in relation to internal branding is still a largely unexplored field. The authors, thus, present several models of knowledge sharing and outline their applicability to the field of internal branding. Through a case study of a Finnish multinational company Teleste, this chapter shows the applicability of the presented theories for brand knowledge sharing. The practical case looks at how knowledge sharing helped Teleste in the process of rebranding, particularly when promoting its new brand image within the organization.

The chapter focuses on brand image and its role in business relationship initiation. The chapter takes the perspective of personal brands, CEO branding in particular, and discusses how brand image of the CEO affects the establishment of new relationships. The corporate brand image provides a first insight into, for instance, perceived quality, while the CEO brand is a strategic combination of the CEO image and CEO reputation. An empirical case study exemplifies and illustrates how the corporate brand and the CEO brand interlink. The reader learns that a strong CEO brand may outperform the corporate brand in the initial stage of establishing new business relationships. Trust and commitment are highlighted through the case, inducing that business relationship performance is dependent on personal interaction and network bonds between the actors. The personal brand of the CEO is an important element in branding strategies and a strategic tool for organizations active in the B2B domain. This relates specially to partner selection and the stage of initiating business relationships. Furthermore, both rational and emotional factors are considered when business partners evaluate each other, in search for information and cues as regards the history of the partner. Eventually, trust is created between the partners, and the relationship is initiated.