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Hungarian economy went through substantial changes in the past few decades and hypermarkets gained high popularity among customers, therefore profiling Hungarian hypermarket shoppers is essential to understand their behavior.

The paper investigates the profile of Hungarian hypermarket shoppers based on a wide questionnaire survey. In the presented research, Computer-Aided Personal Interviewing questionnaires were analyzed using multidimensional scaling and k-means clustering.

Results showed that Hungarian hypermarket shoppers regularly plan their shopping but they buy 8–9 items instead of the planned 4–5 items. However, only 25% of respondents reported the use of shopping list and in spite of the wide digital possibilities, they do not use their mobile devices neither for creating shopping list nor for checking coupons online.

This study explores the profile of Hungarian hypermarket shoppers, which may give additional information for the players of the retail environment about the customers' behavior and preferences.

The purpose of this chapter is to introduce readers to the crisis facing Hungarian higher education institutions, students, and practitioners – namely, the loss of academic freedom and the rise of anti-intellectualism as a result of an autocratic government bent on silencing faculty voices. Like its regional neighbors, Hungary is the home to some of the first and finest universities in Europe. But tragically, a far-right political wave is swallowing its democratic institutions, including its institutions of higher learning. While there have been many reports about the concern or impact of Hungary’s state policies for education, there have been very few academic studies that have examined the repercussions of these State policies.

The opening pages of this chapter provide readers a short introduction to the problem facing students and faculty in Hungarian higher education institutions – specially, higher education reform and anti-reform in the years after Hungary adopted the Bologna processes, and the past decade marked by the rise of the illiberal Fidesz government. The second part of the chapter consists of short vignettes on higher education faculty perceptions of academic freedom. The vignettes are part of larger narratives that are the result of an in-depth qualitative research study of higher education professors from one large, public Hungarian institution.