Karol Čarnogurský, Peter Madzík, Anna Diacikova and Jakub Bercik
The aim of this paper is to examine how indoor aromatization affects the expressed and unexpressed satisfaction with the work environment in the production hall of an industrial…
Abstract
Purpose
The aim of this paper is to examine how indoor aromatization affects the expressed and unexpressed satisfaction with the work environment in the production hall of an industrial company.
Design/methodology/approach
The aroma was flavored by an aromatization unit, the expressed satisfaction was measured on a scale and biometrics of facial recognition (FaceReader) was used to measure unexpressed satisfaction, enabling the recording of eight emotions and two basic emotions.
Findings
Research has shown the effect of aroma on two emotions – neutral and angry – which partially confirmed the sense of flavoring production facilities. Previous research has shown that positive feelings caused by a pleasant smell influence customers' purchasing decisions. As the use of aroma affects the mental state of the individual, it could be also applied for non-marketing purposes.
Originality/value
To date, there has been no research that systematically addresses the impact of aromatization on the perception of the work environment in a manufacturing company. The presented study is unique in its design and focus and provides basic information about the impact of aroma on individuals. The findings of this study can help to examine further aspects that indirectly affect performance.