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Drought has been such a common occurrence in Ethiopia in the last 200 years that not only have wild foods become a significant part of the daily diet, but they have also impacted on local culture – people are insulted because of the plants they consume. In some of the remotest parts of Ethiopia the author investigated how the people of northern Ethiopia are coping when their livelihoods are threatened by drought. Having been awarded a Churchill Memorial Trust Travel Fellowship for 2000, the author put together a small team, Ethiopian Venture, to carry out this work. The results of this project will go towards a “famine foods” database being set up in Ethiopia by the United Nations Development Programme. It is hoped that with further research some of these wild foods, that are ideally suited to the Ethiopian climate, could be domesticated and so bridge a food gap between harvests.

Those promoting tourism often seek to highlight that which is unique about their destinations in order to attract tourists. Many countries have beautiful landscapes, rich histories and heritage, and the tourist may come to see linkages of landscape and history across different countries and indeed possibly across continents. However, in the search for the unique, those countries with ethnic minority or other minority groups demarcated by factors other than ethnicity but characterised by special belief systems or ways of life living within their borders (e.g. the Amish) are truly able to offer the tourist a glimpse of something that will not be found in other parts of the world. Accordingly, and being aware that holiday makers are not lay anthropologists and may be seeking little more than an entertainment, minorities and their culture have become in many places a staged show based primarily on song and dance. Indeed, such has been the process that Xie (2011, p. 196) provides an example from the island of Hainan, China, where tourism promoters have created ‘the authentic Chiyou tribe’ to entertain tourists – a tribe developed purely for entertainment based on concepts of the exotic and primitive and only loosely based on the culture of the native Li people. One partial result described by Xie (2011) has been that the Li themselves have become confused as to their own culture.

The purpose of this study is to explore the concept of long-term thinking in a non-business context to gain deeper insights into bridging the gap between the theory of long-term thinking and its application as a management strategy.

To explore the concept of long-thinking further in a non-business setting, a grounded theory study was conducted with preschool leaders in a municipality in Sweden to examine how the leaders describe, define and apply the concept of long-term thinking in their schools. Interviews with school leaders, both written and oral, were used for data collection.

This study illustrates that the concept of long-term thinking can be twofold. First, the description can be as an anchor that reflects a mission. Second, the description can be a steering mechanism that guides decision-making. The findings also reinforce the importance of organisations developing an organisational culture that connect their vision and goals with the values and needs of their customers.

This study was carried out in a single organisation and shows a snapshot of the organisation's status at the time the data were collected. Therefore, the findings are not generalisable to all organisational settings; rather the findings may be transferable to other settings.

The results can be used to help identify areas where preschools in a municipal context can engage with sustainable quality development in order to build systems that support work with quality in a more structured way.

Long-term thinking is seen, within both theory and organisations, as necessary to achieve success in terms of sustainable development and quality, and this study contributes with knowledge about the current gap between theories of long-term thinking and practice in organisations.

This article examines, elementary leveled graphic history, a genre of literature relatively untouched by research. Due to graphic nonfiction’s growing popularity in the realm of children’s literature and its potential benefits for young readers, teachers may want to incorporate this genre of literature into their social studies curriculum. Despite the genre’s appeal, educators should be careful when introducing graphic histories to their students, as nonfiction texts of any kind can possibly contain inaccuracies and biases that might foster misconceptions. In this study, we used a critical content analysis approach to investigate both images and text in four graphic histories on the Battle of the Alamo. We found these books contain several instances of factual errors and biased perspectives. After our analyses, we discussed implications for using these types of books in the classroom to help students enhance critical literacy skills. We connected recommended critical literacy activities to Common Core State Standards for informational texts and writing.

This chapter provides a survey of the dialectal interplay between global forces and local responses within Oceania. Through an examination of four key global trends, we demonstrate how globalization has introduced a new wave of educational policies, pedagogies and initiatives into Oceania’s shores. We consider four global trends that have profoundly shaped local educational responses within the region: the global ecological crisis and its effects within Oceania; the influence of historic and continuing aid relationships; the digital revolution and its mandate to connect the remote and isolated region; and the impact of accelerated mobility away from the region. Through this exploration, we then examine the dialectical interplay between these global and local policies, curriculum, teaching and learning responses through the introduction of curricular initiatives such as outcomes-based education and new platforms for curricular delivery such as Open Distance Learning. In doing so, we demonstrate how Oceania’s deep and interwoven relationality between land, ocean, geography and people powerfully shapes local educational responses to these global forces.

With the recent surge of plant-based menu items, it is critical to understand how to effectively communicate such products to consumers. This study aims to examine the impact of various descriptive names on consumers’ responses to novel meat alternatives in China, one of the emerging yet unexplored markets.

Two studies were conducted using a single factor ([descriptive name: “Renzao Rou [artificial meat]” vs “Sushi Rou [vegetarian/vegan meat]” vs “Zhiwu Rou” [plant-based meat]) between-subjects experimental design.

Study 1 shows that “Sushi Rou” and “Zhiwu Rou,” triggering more positive name associations, led to higher future consumption intention than “Renzao Rou.” A qualitative analysis demonstrates the differences in the name associations. Study 2 replicates the naming effect and examines the role of specific product attributes. Perceived health, naturalness and novelty are the main drivers of favorable responses to “Zhiwu Rou” (vs “Renzao Rou”), whereas perceived health, taste and naturalness mediate the positive effect for “Sushi Rou” (vs “Renzao Rou”).

Food service operators interested in introducing meat alternatives in China should carefully choose the product name to attract specific segments. International chains should consider cultural norms when expanding to emerging markets.

To the best of the authors’ knowledge, this study is the first to reveal the product naming effect on meat alternative products from the perspective of marketing communications. It contributes to a deeper understanding of the underlying mechanism driving Chinese consumers’ responses.

Life studies are a rich source for further research on the role of the Afro‐American woman in society. They are especially useful to gain a better understanding of the Afro‐American experience and to show the joys, sorrows, needs, and ideals of the Afro‐American woman as she struggles from day to day.

This chapter expands traditional approaches to Corporate Reputation Management by employing postmodernist approaches to value co-creation in order to identify how Facebook Features can be used to facilitate company–consumer Corporate Reputation co-creation.

Using content analysis of Facebook Fan Pages, the chapter explores how 29 of the world’s most reputable corporations use Facebook Features.

To a surprising degree, the corporations in the sample, despite having virtually limitless access to marketing communications resources, fail to make full use of the opportunities Facebook offers them. It appears that they have not yet fully adapted to this novel medium.

Facebook together with the locus has also shifted the focus of corporate communications from one-way company-controlled transmission of information to multiparty user-controlled conversations. Thus, Corporate Reputations can no longer be managed. Instead, by offering consumers experiences and emotional triggers, corporations can engage them into willingly marketing the corporation and its products to each other.

This is the first systematic analysis of the practices the world’s most prominent corporations utilize (or fail to employ) on Facebook. It illustrates that companies that adapt to the Social Media ecology can successfully orchestrate customer experiences that foster the co-creation of the desired Corporate Reputation.