Search results

1 – 7 of 7
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 20 September 2021

Sari Lenggogeni, Ann Suwaree Ashton and Noel Scott

This study aims to extend the use of psychology in the field of tourism crisis and disaster management using coping theory. It examines how resident emotions change in the…

783

Abstract

Purpose

This study aims to extend the use of psychology in the field of tourism crisis and disaster management using coping theory. It examines how resident emotions change in the extended prodromal stage of the COVID-19 pandemic and how residents used humour to cope with stress from not being able to travel.

Design/methodology/approach

Early COVID-19 (March–April 2020) was characterised by negative media reports, lockdowns and travel restrictions but for Indonesia, no direct effects in terms of loss of life. This unusual context has led to phenomena not previously studied – humour as a coping strategy. This research consists of two studies: Study 1 used thematic analysis of interviews before and during the early lockdown period with a panel of 245 quarantined residents who had travelled in the prior two years. Study 2 followed up using a #hasthtag analysis of travel-related videos content posted on Instagram and TikTok.

Findings

The COVID-19 global pandemic is an unusual crisis which has resulted in high levels of stress and uncertainty. This study identified the unusual characteristics of the COVID-19 crises and changes of quarantined resident’s emotions during the pre-event and prodromal stages. In addition, this study found the use of humour as a coping mechanism during the lockdown period and the use of social media as the vehicle for humour.

Research limitations/implications

These findings may be generalisable only to a crises and disasters with an extended prodromal stage. Interestingly, climate change has some similar characteristics where warning signs are available, but the personal implications have not yet become apparent.

Practical implications

The emotions associated with crisis are dynamic and crisis managers may tailor communication to help deal with stress.

Social implications

This research provides an insight into how humorous content can be used to reduce negative emotions in the early stage of a stressful event associated with travel restrictions. This study may be suitable for use in integrated marketing communication in post-recovery messaging for the tourism industry and destination management organisation in the digital platform.

Originality/value

To the best of the authors’ knowledge, this study is the first to demonstrate “dark humour” during the early stages of COVID-19 and also the use of coping strategies to explain how humour can reduce stress.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 16 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

Access Restricted. View access options
Article
Publication date: 12 July 2023

Aaron Tham, Margarietha de Villiers Scheepers, Anthony Grace and Ann Suwaree Ashton

This paper aims to critically evaluate the evolution of Assurance of Learning (AoL) in business education and identify gaps and responsibilities in higher institution landscapes…

223

Abstract

Purpose

This paper aims to critically evaluate the evolution of Assurance of Learning (AoL) in business education and identify gaps and responsibilities in higher institution landscapes moving into the future. This comes amidst increasing structural reforms, an increasingly digitalised world, accelerated by the COVID-19 pandemic and wider scrutiny of graduate competencies for job readiness.

Design/methodology/approach

A systematic literature review comprising 27 journal articles published between 2018 and 2022 is the methodology used in this research. This approach is justified as it provides a recent synopsis of current trends on AoL and encompasses the changes over the course of the COVID-19-induced higher education landscapes.

Findings

The systematic literature review revealed a strong flavour for AoL measurement through the students' perspectives, with little emerging from faculty insights. Only six out of the 27 articles were framed in a non-English speaking background, revealing that most studies were still concentrated in a US or English environment. Also, while papers on AoL have increased in numbers from 2018 to 2022, there remains scant literature on AoL measurements related to the COVID-19 pandemic and recent digital technologies, and how these would have changed given the rapid shift to online or hybrid environments.

Originality/value

A comprehensive review of AoL literature from 2018 to 2022 is undertaken through Leximancer, which reveals conceptual and relational ties between core themes and concepts of interest. The findings inform business school leaders of the current state of AoL processes, by combining the views of students, faculty and managers.

Details

Quality Assurance in Education, vol. 31 no. 4
Type: Research Article
ISSN: 0968-4883

Keywords

Access Restricted. View access options
Article
Publication date: 19 June 2019

Ann Suwaree Ashton, Noel Scott and Therdchai Choibamroong

This study aims to investigate the decision-making processes of international retirement migrants. The development of a place in response to the high demand for international…

512

Abstract

Purpose

This study aims to investigate the decision-making processes of international retirement migrants. The development of a place in response to the high demand for international retirement migration has become an important strategy for stakeholders within host destinations; of particular interest is international retirement migrant behaviour and intention to stay and retire in a foreign country.

Design/methodology/approach

This research presents the results of a qualitative study using face-to-face interview techniques. Content analysis technique was used to analyse data from interviews with 33 international retirees in Thailand.

Findings

Destination stakeholders must consider creating awareness of the destination through WOM, trustworthy websites and government channels, which migrants evaluate a destination based on pre-retirement visits that create attachment and emotional feelings for the place, and finally, the decision-making processes of short stay, semi-permanent and permanent migrants.

Research limitations/implications

This qualitative study investigated migrants from Europe, Australia and the USA. An understanding of IR migrants from Asia needs further research.

Practical implications

The results can be used as guidelines for government, hospitality and tourism stakeholders. IR migrants want different destination attributes to mainstream tourists, especially a peaceful environment, mild weather (not too cold or hot), and to live among locals.

Originality/value

This study examines migrant decision-making processes. The results provide a theoretical foundation for how IR migrants decide to retire overseas. This comprises three components: destination awareness, secondly, evaluation of the destination’s resources, and finally, the decision and implementation of their plans.

Details

Journal of Place Management and Development, vol. 12 no. 3
Type: Research Article
ISSN: 1753-8335

Keywords

Access Restricted. View access options
Article
Publication date: 6 March 2017

Ann Suwaree Ashton and Noel Scott

This paper aims to investigate Thai stakeholders’ perceptions of developing a destination for international retirement migration (IRM). Increasingly, residents of developed…

656

Abstract

Purpose

This paper aims to investigate Thai stakeholders’ perceptions of developing a destination for international retirement migration (IRM). Increasingly, residents of developed nations such as Japan who retire from work are choosing to live in Thailand or other less-developed countries.

Design/methodology/approach

Qualitative approach was used, and data were collected through focus groups and in-depth interviews in Chiang Mai and Bangkok. Content analysis technique was used to analyze data after completing the interviews of 35 industry participants.

Findings

It was found from the participants that considerable new real estate development and services specifically for these retirees has been created in recent years, but that there is a lack of stakeholder collaboration in catering to this market. Moreover, local resident knowledge of the retirees’ culture and language is lacking, along with a need for policy and planning support from government.

Research limitations/implications

A limitation of this study is that it explored only the perception of business stakeholders involved with Japanese IRM, a group of importance to the Thai Government due to their increasing numbers. Further study could look at local community attitudes toward IRM and how a community adapts to this new phenomenon.

Practical implications

This study provides guidelines for stakeholders, government and local communities. Especially, the role of government is to provide support with clear information about the visa process and legal documents.

Originality/value

This study contributes to the body of knowledge of destination development strategy for a specific international retirement tourist group.

Details

Journal of Place Management and Development, vol. 10 no. 1
Type: Research Article
ISSN: 1753-8335

Keywords

Access Restricted. View access options
Article
Publication date: 9 August 2011

Noel Scott, Ann Suwaree Ashton, Peiyi Ding and Honggang Xu

The aim of this paper is to develop a conceptual framework for nation branding based on the concepts of co‐branding and perceived fit, and to apply these concepts to discuss the…

4136

Abstract

Purpose

The aim of this paper is to develop a conceptual framework for nation branding based on the concepts of co‐branding and perceived fit, and to apply these concepts to discuss the type of nation brand that China may develop and how this brand relates to individual destinations through brand architecture.

Design/methodology/approach

Branding is a deliberate process applied to the shaping of a nation's image and reputation on the global stage, in the heightened global competition for ascendancy. The paper reviews selected literature of national identity and nation branding to identify models, techniques and prior research that informs nation branding. This paper examines national branding and nation building from the perspective of international tourism promotion and development.

Findings

The formation of the Chinese national identity is the result of a complicated historical progression, as well as current national aspirations, and the process of globalization and the introduction of the market system. Branding the nation in the globalised world is a strategy or tool in the competition for attention and wealth, as well as a tool of self‐affirmation. Nation brands are more complex to develop and less tangible than corporate brands.

Originality/value

The paper identifies that value of examining nation branding as a form of co‐branding, with the related concepts of perceived fit, brand architecture as well as existing techniques.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 5 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

Access Restricted. View access options
Article
Publication date: 9 August 2011

Leonardo A.N. Dioko and Rich Harrill

This introduction seeks to provide a broad review of scholarly developments in the nascent field of destination branding spanning almost 12 years in order to locate the relevance…

2335

Abstract

Purpose

This introduction seeks to provide a broad review of scholarly developments in the nascent field of destination branding spanning almost 12 years in order to locate the relevance and import of the following nine papers compiled for this special issue on destination branding and marketing.

Design/methodology/approach

A general review of literature is undertaken guided by an epistemological approach to knowledge thus far generated by the destination branding field, consistent with the recommendation of Tribe, and in lieu of the common reductionist approach to identifying themes. The background generated by the review is then used to introduce and assess the significance of the articles contained in this special issue.

Findings

Three undercurrents of critical issues implicated with the massive body of knowledge generated by the first decade of destination branding research are described and posited relations between them are tentatively advanced. The undercurrents pertain primarily to matters of identity affirmation, inter‐organizational assimilation and an unfolding anarchic environment for destination branding research and practice. The papers in this special issue exhibit profound connections with the different undercurrents.

Originality/value

Rather than summarize and classify achievements in destination branding research over the last decade or so, this editorial argues that current and future research contends with larger issues surrounding the field's core concern of destination branding and marketing.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 5 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

Access Restricted. View access options
Article
Publication date: 30 October 2023

Asli D.A. Tasci and Ady Milman

This study aims to explore what may have contributed to risk-taking travel behavior during the COVID-19 pandemic and what may be the drivers of satisfaction and intention to…

199

Abstract

Purpose

This study aims to explore what may have contributed to risk-taking travel behavior during the COVID-19 pandemic and what may be the drivers of satisfaction and intention to travel again. The study compares travelers based on their travel purposes (business, pleasure and visiting friends and relatives [VFR]) and explore the influence of subjective well-being received from their travel activities.

Design/methodology/approach

Data from a structured survey of 323 US residents who traveled during the COVID-19 pandemic were collected on MTurk. Respondents were asked travel behavior questions related to their favorite trips and to rate several multi-item scales measuring the benefits expected and received from their trip, the trip’s contribution to their positive mental and subjective psychological well-being, as well as their satisfaction with the trip and intention to travel in the future. In addition, personality measures focused on risk-taking, thrill-seeking and self-confidence, as well as additional risk-related concepts of optimism bias, probability neglect and proximity to self.

Findings

Data analysis revealed some differences among respondents who traveled for business, pleasure and VFR purposes. Business travelers were more risk takers and thrill seekers; pleasure travelers achieved more well-being benefits from their favorite trips during the pandemic; however, VFR travelers’ satisfaction and intention to go on similar trips were explained more by the benefits they received from their favorite trips.

Originality/value

Although several studies addressed consumers’ travel motivation during the COVID-19 pandemic, there is a lack of empirical research comparing the characteristics of travelers based on their travel purposes, as well as their sociodemographics, personality traits and the expected and perceived well-being benefits from traveling.

Details

Consumer Behavior in Tourism and Hospitality, vol. 18 no. 4
Type: Research Article
ISSN: 2752-6666

Keywords

1 – 7 of 7
Per page
102050