Linda K. Good and Ann E. Fairhurst
Examines met expectations of retail trainees within a job context framework that consists of five job characteristics. The job characteristics of autonomy, skill variety, task…
Abstract
Examines met expectations of retail trainees within a job context framework that consists of five job characteristics. The job characteristics of autonomy, skill variety, task significance, task identity, and feedback from others have been linked to job outcomes such as job satisfaction. Results indicated that for each job characteristic, expectations were higher initially than actually experienced one year later. Three of the five characteristics (feedback, autonomy, and skill variety) were important in predicting job satisfaction. Demographic variables of gender and work experience yielded significant differences of met expectations for two job characteristics.
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Melody L. A. LeHew and Ann E. Fairhurst
In light of several successful US mall repositionings, industry experts have encouraged other less productive properties to follow their lead. This study investigates the…
Abstract
In light of several successful US mall repositionings, industry experts have encouraged other less productive properties to follow their lead. This study investigates the relationship between selected mall attributes and productivity. A mail survey was sent to a random sample of mall marketing managers. Chi‐square and correlation analysis was used to identify the attributes that were significantly related to productivity. Super‐regional malls located in large, densely populated cities with high income residents were the most successful properties. The results suggest that the attributes of successful malls cannot be transferred or adapted by lower performing malls. Market strategy variables that could be duplicated were not significantly related to high productivity.
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Hyun‐Joo Lee, Ann E. Fairhurst and Min‐Young Lee
The purpose of this study is to examine ways in which service quality delivered by self‐service kiosks influences consumers' retail patronage intentions.
Abstract
Purpose
The purpose of this study is to examine ways in which service quality delivered by self‐service kiosks influences consumers' retail patronage intentions.
Design/methodology/approach
The model was tested in two self‐service kiosk settings: self‐checkout and information kiosk. Survey participants were members of a consumer panel from an online survey agent. A total of 1,230 e‐mails were distributed. Of these, 600 usable surveys were used for data analysis. Data were analyzed using structural equation modeling.
Findings
The study demonstrates that service quality delivered by self‐service kiosks is a direct and an indirect determinant of consumers' retail patronage intentions; service quality delivered by self‐service kiosks directly influences consumers' retail patronage intentions and also indirectly influences consumers' retail patronage intentions through three dimensions of retail service quality (i.e. reliability, personal interaction, and problem solving).
Originality/value
Compared with previous studies that were heavily focused on consumer acceptance or trial of self‐service technologies, the study attempts to address formerly unexplored aspects of self‐service kiosks' contribution to retail patronage. A second contribution of the study which makes it different from prior studies that were mostly conducted in the context of self‐checkouts is that it tests a conceptual model related to two types of self‐service kiosks (i.e. self‐checkout and information kiosk) to examine whether the proposed relationships are similar or dissimilar across the two types.
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Jeffrey M. Campbell and Ann E. Fairhurst
The study regarding retail grocery considers the mediating effect of store atmospheric responsiveness (SAR) on the relationship of purchase intentions (PI) and extent of purchase…
Abstract
Purpose
The study regarding retail grocery considers the mediating effect of store atmospheric responsiveness (SAR) on the relationship of purchase intentions (PI) and extent of purchase (EP) for locally produced foods as well as potential moderators of trust and price consciousness (PC). The paper aims to discuss these issues.
Design/methodology/approach
The study used survey methodology of 755 grocery store shoppers for locally produced foods and structural equations modelling to test proposed relationships.
Findings
A significant positive relationship between PI and EP for locally produced foods exists and that SAR mediated the relationship. Trust was found to moderate the relationship of PI and EP, while PC moderated the SAR to EP.
Research limitations/implications
The use of a survey methodology which may lack generalizability. Customers may report desired vs actual intentions or behaviours, and the sample included a large majority of female and Caucasian shoppers. The framework can serve as a guide for future research on store atmospherics in retail grocery.
Practical implications
In-store atmospheric factors are important to customer PI and their EP behaviours for locally produced foods. Trust of store and PC are also important. Results may aid managers in determining appropriate in-store “atmospheric” variables to help support customer decision making as they grocery shop.
Originality/value
This paper adds value to the literature by considering the role of the store environment on behavioural outcomes like EP of locally produced foods and adds a unique perspective by creating a combined assessment of store atmospherics and individual consumer traits in the grocery shopping domain.
Jason M. Carpenter, Marguerite Moore and Ann E. Fairhurst
To examine whether consumers value the in‐store experience that retailers provide as part of the store as brand concept.
Abstract
Purpose
To examine whether consumers value the in‐store experience that retailers provide as part of the store as brand concept.
Design/methodology/approach
A sample of young adult consumers (N=188) was surveyed using a self‐administered questionnaire. Statistical techniques (MANOVA, post hoc tests) were used to evaluate the data.
Findings
Statistical models indicate that consumers expect both hedonic and utilitarian value to be present when shopping in the store as brand context.
Research limitations/implications
The findings are useful because they confirm significant differences in consumer perceptions of hedonic shopping value across several retail brands. Therefore, customers appear to recognize the uniqueness among the in‐store experience that retailers are working hard to achieve. This delivery of value, then, seems to be an effective source of differentiation.
Practical implications
The results of this study indicate that retailers using a “store as the brand” strategy should continue to invest in creating a specific, unique shopping experience for their target customer. However, retailers should always be mindful that regardless of the excitement and fun delivered in the shopping experience, consumers appear to expect utility including the right merchandise, in the right place, at the right time, and at the right price.
Originality/value
This paper undertakes an empirical examination of consumer value for the broader concept of the retail brand (apparel) that encompasses the entire consumer shopping experience associated with the context.
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Sun-Hwa Kim, Kiwon Lee and Ann Fairhurst
Green practices have been of increasing interest to both practitioners and researchers in the hospitality context. To understand how green practices have been adopted in the…
Abstract
Purpose
Green practices have been of increasing interest to both practitioners and researchers in the hospitality context. To understand how green practices have been adopted in the industry, a systematic review of recent hospitality literature is essential. The purpose of this paper is to identify research domains and formulate a definition of green practices that accurately reflects the current hospitality context.
Design/methodology/approach
The authors reviewed 146 articles on green practices published between 2000 and 2014 in eight hospitality journals. Using content analysis, multiple researchers coded the articles using a standardized coding scheme.
Findings
The number of articles on green practices in the hospitality context has been growing. Most studies focus on managers and the lodging sector. The authors identify three research domains for green practices in the hospitality literature: organizational, operational and strategic. They define a green practice as a value-added business strategy that benefits hospitality operations that engage in environmental protection initiatives.
Research limitations/implications
This framework may help practitioners develop green practice strategies and governments develop effective green policies and reinforce activities aimed at environmental protection. It provides theoretical foundation for future research related to green practices in the hospitality industry. Overall, hospitality stakeholders can use this framework to understand the implementation and effects of green practices.
Originality/value
The authors create an organizational framework for a fragmented body of literature by identifying three research domains for green practices based on a systematic review of recently published hospitality articles (2000-2014). They challenge existing definitions of green practices and propose an accurate definition tailored to the hospitality context.
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Marguerite Moore, Karen McGowan Kennedy and Ann Fairhurst
As the markets of Eastern Europe continue to liberalize, they are becoming increasingly important to Western retailers who seek international market opportunities. The current…
Abstract
As the markets of Eastern Europe continue to liberalize, they are becoming increasingly important to Western retailers who seek international market opportunities. The current research compares consumer perceptions of price as a marketplace cue in Polish and US cultures. A hierarchical structural equation model (SEM) is used to assess the metric equivalence of price cue measures across a matched sample of Polish (N = 335) and US (N = 342) consumers. Results indicate a great deal of similarity between the two groups’ perceptions of price. Findings from the study suggest practical directions for strategy formulation as well as guidance in measuring perceptions of price cross‐culturally.
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Leah M. Omilion-Hodges and Stacey M. B. Wieland
As teachers of leadership, we have noticed that our students often get “stuck” thinking about leadership in overly simplistic ways that dichotomize task and…
Abstract
As teachers of leadership, we have noticed that our students often get “stuck” thinking about leadership in overly simplistic ways that dichotomize task and relationship-orientations, often resulting in overly simplistic understandings of leadership processes. In this reflective essay, we draw upon two approaches to leadership theory—leadership psychology and discursive leadership—to consider why the leadership dichotomy occurs and provide ideas for how leadership instructors might restructure and refocus their courses to help students transcend it to develop more reflexive, contextualized understandings of leadership. We suggest four ideas for innovating leadership pedagogy: 1) rethink the typical chronological organization, 2) challenge students to identify leadership myths, 3) engage students in applied leadership contexts, and 4) emphasize leadership as a communicative practice.
Myron Gable, Ann Fairhurst and Roger Dickinson
Considers benchmarking to be an important decision making tool formarketing executives. Describes the value of benchmarking to marketersin improving decision making with respect…
Abstract
Considers benchmarking to be an important decision making tool for marketing executives. Describes the value of benchmarking to marketers in improving decision making with respect to the “Four Ps”. Outlines steps for implementing such a program.
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Marguerite Moore and Ann Fairhurst
Intense competition and short product life cycles in fashion retailing present a number of marketing challenges for retail firms in both the USA and abroad. In order to survive in…
Abstract
Intense competition and short product life cycles in fashion retailing present a number of marketing challenges for retail firms in both the USA and abroad. In order to survive in this industry, it is vital for participants to develop and leverage core marketing capabilities. The current study examines the effectiveness of different marketing capability factors in a cross‐section of the US specialty apparel and footwear retailing sector (n = 60 retail firms). Data were collected from marketing executives in a national mail survey. Specifically, marketing capabilities in image differentiation, promotions, external‐market knowledge and customer service are examined for their impact on firm level performance. A two‐stage structural equation model is used to test the study’s hypotheses. Results suggest that the most effective marketing capabilities, in terms of performance, are image differentiation and promotional capability.