Search results

Understanding the effect of competitor’s marketing activities as well as analyzing the impact of one’s own marketing activities is equally important. The purpose of this paper is to determine the role of competing bank’s marketing activities (i.e. competitor’s price and product variety) and main bank’s characteristics (bank’s reputation and expertise) in the cross-buying intentions of customers by studying the interrelationships among these.

This study has adopted a hybrid model of confirmatory factor analysis and the decision-making trial and evaluation laboratory. Data were gathered from two different samples of bank customers and bank experts, using closed-ended questionnaire.

The results revealed that competitor’s price influences the cross-buying intentions of customers more than the reputation and expertise of primary bank. Bank’s reputation, expertise and competitor’s price were found causing factors. The remaining two factors, namely competitor’s product variety and cross-buying intentions, were belonging to the effect group.

For practice, this study guides banking institutions for resource allocation. Continuous and extensive staff training should be provided to sales staff. Bank should realize customers that they are getting much more value in return of what they are paying.

This study is one of few studies in marketing literature which investigates the effect of competitors on cross-buying.

The relationship between corporate social responsibility (CSR) and financial performance (FP) is a much-researched topic in academic arena. Recent studies disclosed that intellectual capital (IC) significantly impacts the success and survival of organizations. Moreover, theoretical assertions confirm that competitive advantage (CA) mediates the association between IC and FP. This has opened up new dimensions for the study. Therefore, this study aims to develop a theoretical model, first, to specify these relations and, second, to explore the mediating role of IC and CA on the relation between CSR and FP in the context of small- and medium-sized enterprises (SMEs).

Hypotheses are tested through a survey conducted on 384 SMEs in Rajasthan state. A structured questionnaire having 38 variables was used, and collected data are subjected to confirmatory factor analysis. Structural equation modeling was used to validate the measurement model and to test the mediating effect.

The findings indicate a weak positive relation between CSR and FP. The empirical data provide supportive evidence that IC has a profound impact on CSR and FP relationship. Specifically, it was noticed that the mediating role of CA on this relationship was not as reflective as described in the literature.

The limitation of this study is that it is limited to one country, more specific to one geographical area of a country; therefore, findings of the study cannot be generalized in terms of its implications to other regions and countries.

Very few empirical studies have analyzed the mediating role of IC and CA on the relationship between CSR and FP. This study is expected to enable scholars and practitioners to have a more definite and direct understanding of the implication of IC and CA in association between CSR and FP.

This paper aims to study the weak form of efficiency of Indian capital market during the period of global financial crisis in the form of random walk.

The study considered daily closing prices of S&P CNX Nifty, BSE, CNX100, S&P CNX 500 from April 1, 2005 to March 31, 2010. The data source is the equity market segment of NSE and BSE. Both parametric and nonparametric tests (“ex‐posts” in nature) are applied for the purpose of testing weak‐form efficiency. The parametric tests include Augmented Dickey‐Fuller (ADF) unit root tests and nonparametric tests include Phillips‐Perron (PP) unit root tests and Run test. ADF tests use a parametric autoregressive structure to capture serial correlation and PP tests use non‐parametric corrections based on estimates of the long‐run variance of ΔY_t.

The results suggested that the Indian stock market was efficient in its weak form during the period of recession. It means that investors should not be able to consistently earn abnormal gains by analysing the historical prices. Hence one should not be able to make a profit from using something that everybody else knows.

The study reports that all the stocks in these selected indices are fundamentally strong and their prices are not influenced largely by historical prices and other relevant factors which came from industry and any other information that is publically available. Thus it can be concluded that the Indian stock market was informationally efficient and no investor can usurp any privileged information to make abnormal profits.

Where past studies have examined the weak‐form of efficiency of various markets and the effect of globalisation and global financial crisis on the various sectors of developing and emerging economies, this paper attempts to study the weak form of efficiency of the Indian capital market in the period of recession in the form of random walk.

This paper is an attempt to explore the awareness and attitude of the management students towards corporate social responsibility (CSR). Students are perceived as future managers of the corporate world and their perception about CSR is deemed important to business organisations. The students can make companies understand their responsibility towards various stakeholders. The paper aims to discuss these issues.

By doing a review of past literature, an appropriate scale consisting of forty-one items has been developed to measure the dimensions of CSR. Data were collected from 294 students of various business schools situated in Rajasthan (India). The data collected was subjected to exploratory factor analysis to extract the main dimensions that would bring out the attitudes of the students towards CSR.

Results revealed that the companies should pay attention to accountability towards stakeholders, corporate governance, ethical commitment and humanitarian concerns besides fulfilling other responsibilities as covered under the eight factors identified in the study.

This paper used survey data from small sample of management students in a limited geographic area. Hence, it might be difficult to generalize the results to a larger, more representative population. The research also suggests how corporations can make CSR an integral part of the business organisation.

The dimensions identified in the study if incorporated by the business in its day-to-day operations can make it socially responsible as well as socially acceptable in the true sense.

This research makes an empirical contribution to identify the factors which management students expect business enterprises should do to be justified as socially responsible corporate citizens.

The study intends to investigate the key purchase drivers of luxury brands in India. Given that a major segment of this target audience is the young consumers, the study focuses on determining these antecedents of luxury purchase from a young Indian consumer lens.

The study uses an interpretive research position, employing qualitative techniques in the form of in-depth interviews. In total, 62 respondents were interviewed, and later the transcribed interviews were analyzed using content analysis.

The study identifies the three main value dimensions that contribute to the final purchase decision: functional, social and emotional. The study also highlights the importance of Internet and web for luxury brands and how young Indian consumer consumes luxury online.

Research on luxury brands is still at a nascent stage. Though variables such as economic value, brand origin, social identity, prestige, self-congruity and so on have been examined in the context of luxury brands in prior studies. However, these studies are restricted because either they were product-specific or actual users of luxury brands were not approached as the sample. Most importantly none of these studies reflect the purchase behavior of young consumers in an emerging market, especially India. Given the growth of luxury brands in India, it would be worthwhile to investigate the factors influencing the customer purchase intention of luxury brands in emerging markets.

In the wake of COVID-19, most of the countries at present, are in a dilemma whether to extend lockdown at the cost of economy or to improve the hard-hit economy by lifting the lockdown. It is indicated by the reputed organizations and medical fraternity that corona will stay here for a longer period contrary to the earlier assumptions. Hence the purpose of this study is to suggest a strategy which balances both preventive measures and economic losses to control the pandemic.

There is a need for the identification of the critical success factors (CSFs) for developing COVID-19 preventive strategies to control the pandemic with an economy-centric approach.

The six CSFs identified are “Effective communication”, “Social distancing”, “Adopting new technology”, “Modify the rules and regulation at workplace”, “Sealing the borders of the territory” and “Strong leadership and government control”.

The study has a vital contribution to literature as no previous study has identified CSFs for developing COVID-19 preventive strategies while focusing on the economy.

Further, these identified CSFs are helpful in medium and longer-term planning which is required to rebalance and re-energize the economy following this epidemic crisis.

The study has given a model that depicts the cause and influence relationship between the key factors in the system under question. The importance of study increases many fold, as resources are limited and the outcome of the study could be used to channelize the resources effectively.

A raíz del surgimiento de COVID-19, en la actulidad la mayoría de los países se encuentran en un dilema entre extender el confinamiento a costa de la economía o mejorar la afectada economía levantando las cuarentenas. Diversas organizaciones incluyendo la comunidad médica indican que el coronavirus permanecerá por un período más largo, contrario a las suposiciones anteriores. En este contexto, es muy necesaria una estrategia que equilibre tanto las medidas preventivas como las pérdidas económicas.

Existe la necesidad de identificar los factores críticos de éxito (CSF) para desarrollar estrategias preventivas de COVID-19 para controlar la pandemia con un enfoque centrado en la economía.

Los seis CSF identificados son “Comunicación efectiva”, “Distanciamiento social”, “Adopción de nuevas tecnologías”, “Modificar las reglas y regulaciones en el lugar de trabajo”, “Sellar las fronteras del territorio” y “Liderazgo fuerte y control gubernamental”.

Este estudio tiene una contribución relevante para la literatura, ya que ningún estudio anterior ha identificado CSF para desarrollar estrategias preventivas de COVID-19 mientras se enfoca en la economía.

Además, los CSF identificados son útiles en la planificación a mediano y largo plazo que se requiere para reequilibrar y reactivar la economía después de esta crisis epidémica.

El estudio ha proporcionado un modelo que describe la relación de causa-efecto entre los factores clave del sistema analizado. La importancia del estudio se hace más evidente ya que ante recursos limitados, los resultados podría utilizarse para canalizar los recursos de manera eficaz.

Como resultado do surgimento do COVID-19, a maioria dos países está atualmente em um dilema entre estender o confinamento às custas da economia ou melhorar a economia afetada suspendendo as quarentenas. Várias organizações, incluindo a comunidade médica, indicam que o coronavírus permanecerá por um período mais longo, ao contrário das suposições anteriores. Nesse contexto, uma estratégia que equilibre medidas preventivas e perdas econômicas é muito necessária.

É necessário identificar os Fatores Críticos de Sucesso (CSF) para desenvolver estratégias preventivas ao COVID-19 para controlar a pandemia com uma abordagem centrada na economia.

Os seis CSF identificados são “Comunicação eficaz”, “Distanciamento social”, “Adoção de novas tecnologias”, “Modificar regras e regulamentos no local de trabalho”, “Selar as fronteiras do território” e “Liderança forte e controle governamental”.

Este estudo tem uma contribuição relevante para a literatura, uma vez que nenhum estudo anterior identificou a CSF para desenvolver estratégias preventivas ao COVID-19 com foco na economia.

Além disso, os CSF identificados são úteis no planejamento de médio e longo prazo necessário para reequilibrar e reativar a economia após esta crise epidêmica.

O estudo forneceu um modelo que descreve a relação causa-efeito entre os fatores-chave do sistema analisado. A importância do estudo fica mais evidente uma vez que, diante de uma situação de recursos limitados, os resultados poderiam ser usados para canalizar recursos de forma eficaz.

Considering its vast utility in industries, this paper aims to present a detailed review on fundamentals, classification and progresses in pressure sensors, along with its wide area of applications, its design aspects and challenges, to provide state-of-the-art gist to the researchers of the similar domain at one place.

Swiftly emerging research prospects in the micro-electro-mechanical system (MEMS) enable to build complex and sophisticated micro-structures on a substrate containing moving masses, cantilevers, flexures, levers, linkages, dampers, gears, detectors, actuators and many more on a single chip. One of the MEMS initial products that emerged into the micro-system technology is MEMS pressure sensor. Because of their high performance, low cost and compact in size, these sensors are extensively being adopted in numerous applications, namely, aerospace, automobile and bio-medical domain, etc. These application requirements drive and impose tremendous conditions on sensor design to overcome the tedious design and fabrication procedure before its reality. MEMS-based pressure sensors enable a wide range of pressure measurement as per the application requirements.

The paper provides a detailed review on fundamentals, classification and progresses in pressure sensors, along with its wide area of applications, its design aspects and challenges, to provide state of the art gist to the researchers of the similar domain at one place.

The present paper discusses the basics of MEMS pressure sensors, their working principles, different design aspects, classification, type of sensing diaphragm used and illustration of various transduction mechanisms. Moreover, this paper presents a comprehensive review on present trend of research on MEMS-based pressure sensors, its applications and the research gap observed till date along with the scope for future work, which has not been discussed in earlier reviews.

Many types of research have already investigated the lean, green or agile manufacturing systems in a discrete manner or as combinations of two of them. In today’s competitive scenario, if industry wants to perpetuate its name in the market, then it has to supervene proper thinking and smart approach. Therefore, the combination of lean, green and agile manufacturing systems can provide better and beneficial results. The purpose of this paper is to discern the barriers to the combined lean green agile manufacturing system (LGAMS), understand their interdependence and develop a framework to enhance LGAMS by using total interpretive structural modeling (TISM) and MICMAC (Matriced’ Impacts Croise’s Multiplication Appliquée a UN Classement) Analysis.

This paper uses TISM methodology and MICMAC analysis to deduce the interrelationships between the barriers and rank them accordingly. A total of 13 barriers have been identified through extensive literature review and discussion with experts.

An integrated LGAMS has been presented that balances the lean, green and agile paradigms and can help supply chains become more efficient, streamlined and sustainable. Barriers are identified while referring to all three strategies to showcase the clear relevance. TISM models the barriers in different levels showcasing direct and important transitive relations. Further, MICMAC analysis distributes the barriers in four clusters in accordance with their driving and dependence power.

The inferences have been drawn from a model developed on the basis of inputs from a small fraction of the industry and academia and may show variations when considering the whole industry.

The outcome of this research can contribute to bringing the change to the manufacturing systems used in most developing nations. Also, top managers considering adoption of LGAMS can be cautious of the most influential barriers.

A TISM-based model of the barriers to an integrated LGAMS has been proposed with evaluation of the influence of the barriers.

The waste of invaluable agri-food produce is the concern of United Nations Organisation and all countries across the world. The purpose of this paper is to identify and model the drivers of agri-food waste management in India.

The interpretive structural modelling method is used to model the drivers in this study. This method helps in understanding the driver-dependent relationships among various drivers/criteria which are selected for studying.

The findings of the study vividly shows that the drivers such as disaster management planning, information dissemination, and training and awareness programs for farmers are most vital for tackling the issue.

This work would help the policy makers in developing the effective policies regarding the management of agri-food waste in a sustainable manner.

This work would be very helpful for deeply understanding the causes of occurring waste and carefully handling it scientifically with a managerial perspective. Hence, it has the potential to reduce the generation of waste and saving the food for society.

With the help of this study, the people, society, and underprivileged will be benefited directly. The savings in agri-food waste will not only help in controlling the prices of it but also its more availability would be beneficial for all in beating the hunger.

The identification of drivers for the sustainable management of agri-food is the novelty of this research.