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This paper aims to highlight four features of value co-creation among actors in a business-to-business environment. Service-dominant (S-D) logic of marketing is used as a theoretical lens to view at the process of value co-creation.

Using an interpretive methodological approach, the authors collected empirical material from a single case based in New Zealand. The case was based on the collaboration, interaction and relationship between vendor and client during an information and communication technology (ICT) systems integration project. The unit of analysis was “points of value creation.” Empirical material came from observation, in-depth interviews and documents such as meeting notes and email logs. Interpretation highlighted four features of the value co-creation process: motivators, outcomes, disadvantages and management. Moreover, personal and network aspects of value co-creation process emerged.

The findings of this study capture benefits, as well as conflicts and frustrations, in a value co-creation process. Furthermore, it provides future research motivations for researchers currently working to develop S-D logic of marketing.

It is suggested that there is relatively little direction on how value co-creation process should be undertaken in different contexts such as retail, education, health care and ICT. There is a need to understand the dynamics and specification of value co-creation process, as the literature is scarce in this field.

There is a considerable gap in the literature examining the effect of parental international migration on children’s health in Pakistan. The author aims to examine the impact of parental international labour migration on the health (anthropometric measures) of children left-behind in Pakistan.

The author investigates the impact of parental international labour migration on the health (anthropometric measures) of children left-behind in Pakistan using econometric estimation techniques and the latest wave of the Pakistan Demographic and Health Survey 2017–2018. The main child health measures the author uses include weight-for-age (WAZ) and height-for-age (HAZ) Z-scores for children under five years of age. Since unobservable factors may be vital determinants of the child nutrition outcomes, the author uses two unique instrumental variables to address the potential endogeneity problem.

The author finds that international migration improves the left-behind children’s weight-for-age and height-for-age nutritional outcomes, generating essential policy insights.

To the best of the auhtor’s knowledge, no previous study has been conducted on parental migration and left-behind children in Pakistan using the latest Demographic and Health Survey.