Allan Yuen, Robert Fox, Angie Sun and Liping Deng
The course management system (CMS), as an evolving tool and innovation, is increasingly used to promote the quality, efficiency and flexibility of teaching and learning in higher…
Abstract
Purpose
The course management system (CMS), as an evolving tool and innovation, is increasingly used to promote the quality, efficiency and flexibility of teaching and learning in higher education. This paper aims to examine students' experiences of CMSs across faculties at a comprehensive university in Hong Kong.
Design/methodology/approach
This is an exploratory study. With questionnaires as the means of data collection, the exploration focuses on: perceived usefulness of technologies for study, usage pattern of CMSs, students' perceptions of CMSs, user support preference, and self‐reported experiences.
Findings
The results show significant differences between academic levels of students in their uses and perceptions, and shed light on issues concerning technology, pedagogy, and implementation strategies of CMSs in higher education.
Research limitations/implications
This is a small‐scale study and results will not produce generalizations that can be applied directly in other institutions. However, empirical studies in CMS implementation are relatively rare, and results of this study provide initial evidence to shed light on a number of issues concerning the implementation of CMSs.
Practical implications
On the whole, this study centering on university students' experiences and perceptions could inform the decision‐making process concerning successful implementation of CMSs.
Originality/value
Many studies concerning e‐learning have focused on practitioner perspective or course design and overlooked students' voices. In this study, students' experiences are central. In particular, the paper probes the possible differences between academic levels of students.
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Citizens can create a positive environment that will strengthen public libraries. In Chicago, one group developed projects such as rebuilding the book collection and tutoring…
Abstract
Citizens can create a positive environment that will strengthen public libraries. In Chicago, one group developed projects such as rebuilding the book collection and tutoring students at a branch library. It became the lead organization to petition city government to restore budget cuts. Individuals can express their concerns with these groups. With strong public support, the Chicago Public Library has become a revitalized institution.
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Ounjoung Park, Angie Yeonsook Im and Dae-Young Kim
This study aims to disclose the antecedent factors for predicting support for cruise tourism in the Bahamas. It investigated the relationship between residents’ support for cruise…
Abstract
Purpose
This study aims to disclose the antecedent factors for predicting support for cruise tourism in the Bahamas. It investigated the relationship between residents’ support for cruise tourism and the four indicators that were the positive/negative impact of cruise tourism on the community, perceived conflicts in sharing information and concerns about the COVID-19 pandemic.
Design/methodology/approach
Using 278 surveys of local residents near major cruise ports in the Bahamas, this study identified the salient variables in tourism impact and conflict factors. The survey questionnaire was adapted and developed from relevant studies and modified to suit the context of cruise tourism.
Findings
The results revealed that residents’ perceived conflict was insignificantly associated with their support for cruise tourism. In contrast, their concerns about COVID-19 and perceptions of the positive and negative cruise tourism impacts were statistically significant in predicting the likelihood of support for tourism.
Originality/value
This study suggests implications for enhancing the long-term growth of the cruise industry, which is vulnerable to environmental threats such as Covid-19.
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Voice command and voice search are becoming increasingly popular in the hospitality and tourism industry, with many hotels and travel companies investing in voice-enabled…
Abstract
Voice command and voice search are becoming increasingly popular in the hospitality and tourism industry, with many hotels and travel companies investing in voice-enabled technology to improve guest experiences and streamline operations. This technology allows travellers to manage their travel plans, request services and get information through natural voice commands on any voice-enabled device. Voice assistants are also multilingual, allowing hotels to customise responses to guests who do not speak the local language. Angie, a multilingual, in-room voice assistant, is an example of this technology. It can fulfil guest requests, answer common questions about the property and create streamlined access to a wide range of hotel amenities, such as ordering room service or requesting extra towels. Hotels can control questions and responses to assist stretched staff and provide upsell and advertising revenue through digital promotions or recommended onsite amenities or discounts. In addition, voice command technology can be used to book travel and find things to do at a destination. Google Assistant can help with travel plans like booking a hotel, checking flight status and finding things to do at a destination. In conclusion, voice command and voice search technology are transforming the hospitality and tourism industry by improving guest experiences, reducing operational costs and increasing revenue.
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Yongrui Duan, Chen Chen and Jiazhen Huo
To encourage buyers to contribute product reviews, some online sellers offer monetary rewards. The purpose of this paper is to investigate the impact of monetary rewards on…
Abstract
Purpose
To encourage buyers to contribute product reviews, some online sellers offer monetary rewards. The purpose of this paper is to investigate the impact of monetary rewards on buyers’ purchase decisions and review contributions, as well as the impact on the seller’s price decisions and profit.
Design/methodology/approach
The authors consider an online seller in a two-stage setting. Prior to Stage 1, the profit-maximizing seller sets the price and decides whether to offer a monetary reward secretly to motivate online reviews. Then, a continuum of buyers arrives and makes purchase decisions at the beginning of each stage. First-stage buyers may contribute reviews if they are satisfied, which will affect demand in the second stage. Using this analytical framework, the authors analyze the impact of monetary rewards.
Findings
If the monetary reward is small, it decreases the seller’s profit and fails to generate more reviews. It also increases price, leading to a decline in total demand. Thus, when the reward is lower than a certain threshold, all buyers are worse off. Only when the reward exceeds the threshold are buyers who contribute reviews better off. Profit and total demand both increase in review quality, while the price may either increase or decrease in it.
Originality/value
To the best of the authors’ knowledge, this paper is the first to analyze theoretically the impact of monetary rewards on buyers’ purchase decisions, review contributions and on online sellers’ decisions.
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Anqi (Angie) Luo, Donna L. Quadri-Felitti and Anna S. Mattila
A visual sweetness scale with an arrow pointing to a specific sweetness level is now required on all labels of AOC Alsace. The sweetness scale makes it easier for consumers to…
Abstract
Purpose
A visual sweetness scale with an arrow pointing to a specific sweetness level is now required on all labels of AOC Alsace. The sweetness scale makes it easier for consumers to understand what is in the bottle. What is less clear, however, is whether such labeling is always effective. To fill this gap, the current research paper aims to examine the positive and negative effects (double-edged effects) of a visual sweetness scale and identify the boundary condition.
Design/methodology/approach
Two studies were conducted using a 2 (cue type: scale vs text) by 2 (consumer type: novices vs experienced wine consumers) between-subjects, quasi-experimental design.
Findings
The double-edged effects are only significant among wine novices. Specifically, though wine novices are more likely to purchase wine with a sweetness scale (vs text) due to perceived diagnosticity (Study 1), they are unwilling to pay more due to low perceived quality (Study 2).
Practical implications
The study findings provide practical implications for wine producers, marketers and restaurants regarding when and how to use the sweetness scale on wine labels and wine service.
Originality/value
To the best of the authors’ knowledge, this research is the first to reveal the impact of visualizing wine style on wine labels. More importantly, while most previous research demonstrates the positive effects of using visual cues, this research sheds light on its drawbacks and examines the underlying mechanisms.
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Tom Beall, Jennifer Wayman, Heidi D'Agostino, Angie Liang and Cara Perellis
The purpose of this paper is to provide insights into what social marketers see as trends, issues, and opportunities emerging within social marketing globally.
Abstract
Purpose
The purpose of this paper is to provide insights into what social marketers see as trends, issues, and opportunities emerging within social marketing globally.
Design/methodology/approach
A global online survey was conducted among social marketing professionals who were invitees and pre‐registrants attending the Second World Non‐Profit and Social Marketing Conference. The 15‐minute survey was fielded from March 15‐30, 2011.
Findings
Respondents agree that social marketing is at a critical turning point in driving personal behavior and social change around the world. Many success stories lay the foundation for social marketing, but much remains to be done to realize its promise, including better marketing of its proven capabilities. Social marketers see the immediate future as ripe with opportunities for broadening the focus and applications of social marketing and realizing the promise of a growing and dynamic social marketing movement. Emerging developments also are expected to include the expanded importance of digital and social media, community and audience engagement, and public/private partnerships and corporate participation.
Practical implications
Findings underscore the success of social marketing and its growing importance globally. They point to the need to continue to evolve the science and art of social marketing, reflecting strong standards of practice while encouraging creativity and innovation; broaden its applications; better evaluate, package, and marketing proven benefits; and organize and strengthen professional organizations, training and development opportunities, and integration with and within related disciplines and fields such as environmental studies and public administration.
Originality/value
The survey is believed to be a unique, current assessment of social marketers across the globe, including varied professional backgrounds.
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Gail Crimmins, Alison L. Black, Janice K. Jones, Sarah Loch and Julianne Impiccini
The authors, seven women–writers–performers–artists–academics, have been working collectively for a year, storying, de-storying and re-storying the experience of our lives. The…
Abstract
Purpose
The authors, seven women–writers–performers–artists–academics, have been working collectively for a year, storying, de-storying and re-storying the experience of our lives. The authors write to “taste life twice, in the moment and in retrospect” (Nin, 1976), to uncover and learn ourselves through writing (Richardson, 1997), to take the “risky” steps of talking to each other about our inner lives (Palmer, 1998). Cognisant of the limitations and masculinities of traditional academic discourses, in form and content, and heavily confined by neoliberal expectations to count and be counted, we write and express the stories of lives the authors did not choose or imagine – lives we are given and live through. Our expression inhabits aesthetic, contemplative and sensory ways of knowing and employs poetry, image, song and story to create a polyvocal account of women’s lives, voices, struggles and learning. The authors share here part of our collective memoir and its development. The paper aims to discuss these issues.
Design/methodology/approach
This paper is designed as a collective memoir.
Findings
The authors write and express the stories of lives we did not choose or imagine – lives we are given and live through. The expression inhabits aesthetic, contemplative and sensory ways of knowing and employs poetry, image, song and story to create a polyvocal account of women’s lives, voices, struggles and learning. The authors share here part of our collective memoir and its development.
Research limitations/implications
The research focuses on autoethnography and lived experience.
Originality/value
Auto-ethnography/lived experience offers rich insights into the personal and political actions and actors within higher education.
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It's been three years since my previous survey in RSR. Superb reference books in pop music have been appearing so frequently that I've been having trouble keeping up. Let's hope…
Abstract
It's been three years since my previous survey in RSR. Superb reference books in pop music have been appearing so frequently that I've been having trouble keeping up. Let's hope “next year's” survey will only be 12 months in the making and not 36.