Angelo Riviezzo, Michela Cesarina Mason, Antonella Garofano and Maria Rosaria Napolitano
The main aim of the study is to empirically investigate the relationship between strategic orientation and a dual conceptualization of performance (i.e. non-economic performance…
Abstract
Purpose
The main aim of the study is to empirically investigate the relationship between strategic orientation and a dual conceptualization of performance (i.e. non-economic performance and economic performance) in the research context of corporate museums, which are owned and run by private companies. Furthermore, the study aims to explore the nature of the relationship between the dual performance, shedding light on the relevance of non-economic results for this peculiar category of museums.
Design/methodology/approach
The study is based on survey data from 105 Italian corporate museums, which represent almost the entire population in the country (91%). A structural model was estimated using SmartPLS software in order to examine the direct and indirect effects of strategic orientation on corporate museums' non-economic and economic performance.
Findings
The findings show that only if corporate museums are able to achieve non-economic performance, creating value for the owning company and the local community, they can also have good results in economic terms. Thus, the non-economic performance acts as a mediator into the relationship between strategic orientation and economic performance.
Originality/value
The current work is a pioneer study for the empirical investigation of performance within corporate museums. The empirical model of the study, based on a dual conceptualization of performance and a mediation analysis, is completely innovative in this research context.
Details
Keywords
Gilda Antonelli, Urve Venesaar, Angelo Riviezzo, Marianne Kallaste, Tomasz Dorożyński and Agnieszka Kłysik-Uryszek
This study aims at measuring the results of the use of an improved and innovative teaching method, specifically designed for supporting the development of students’…
Abstract
Purpose
This study aims at measuring the results of the use of an improved and innovative teaching method, specifically designed for supporting the development of students’ entrepreneurship competence, through students’ self-assessment before and after the teaching.
Design/methodology/approach
The teaching methods design was based on the effectuation approach and considering the comprehensive entrepreneurship competence model as theoretical grounding. The teaching methods experimentation took place in three countries (Estonia, Italy and Poland), collecting pre–post self-assessment surveys from 404 students of entrepreneurship courses. The results of the experimental groups were compared, in each country, with those of control groups not exposed to the same teaching.
Findings
Students participating in classes using innovative teaching methods declared an increase in entrepreneurship competencies, with statistically significant differences, contrasting the results in the control group. The positive changes in self-assessment were observed for 13 of 14 subcompetencies investigated. The increase in the level of the self-assessment of entrepreneurship subcompetencies was significantly greater among bachelor’s degree students.
Originality/value
The strengths of the study include a diverse research sample and a uniform structure of teaching design applied in three different countries, while specific comparative studies on entrepreneurship education and its effect on learners are limited. Moreover, this study used a pre–post design and involved a control group, while most of the existing research on the effect of entrepreneurship teaching are based on different methods. Finally, while most studies measure the impact of entrepreneurship education by focusing on entrepreneurial intentions, this study focused on the development of students’ entrepreneurship competences.
Details
Keywords
Angelo Riviezzo, Alessandro de Nisco and Maria Rosaria Napolitano
The purpose of this paper is to provide some insights for the evaluation of town centre management (TCM) effectiveness, by proposing the importance‐performance analysis (IPA) as a…
Abstract
Purpose
The purpose of this paper is to provide some insights for the evaluation of town centre management (TCM) effectiveness, by proposing the importance‐performance analysis (IPA) as a valuable tool to ensure a multi‐perspective evaluation. The need for more empirical methods of measuring town centre effectiveness is related to the risk of commonly used evaluation methodologies reflecting only the success criteria of dominant stakeholders.
Design/methodology/approach
By reviewing the service management literature, a definition of the “town centre product” is proposed, and how IPA can be used to analyse the city users' quality perceptions is emphasized. The theoretical framework is enriched by an empirical case study: the city centre of Benevento.
Findings
The results provide a clear guidance for the implementation of a TCM scheme in the historical centre of Benevento, by identifying the main area of intervention.
Research limitations/implications
The paper addresses a gap in the academic literature by using the IPA as an alternative evaluating paradigm of TCM and providing a definition of the town centre servicescape. Further research could investigate the impact of the selected environmental variables on the city users' internal responses (e.g. satisfaction) and behaviours (e.g. desire to shop), beside on their quality perceptions.
Practical implications
The paper proposes a handy tool both for the exante and the expost evaluation, As well, it could be used as a benchmarking tool.
Originality/value
The paper has significant implications both for practitioners and for academics. It provides an original framework for further research and factual implementation.
Details
Keywords
Alessandro de Nisco, Angelo Riviezzo and Maria Rosaria Napolitano
The purpose of this paper is to provide insights into the identification of stakeholders involved in town centre management (TCM) projects and the main areas of intervention…
Abstract
Purpose
The purpose of this paper is to provide insights into the identification of stakeholders involved in town centre management (TCM) projects and the main areas of intervention according to their interests and needs.
Design/methodology/approach
The proposed framework is tested in the town of Benevento, Italy. On the basis of stakeholder theory, key stakeholders were interviewed according to the different kinds of linkages they had with the TCM organisation.
Findings
Results from the paper support a stakeholder‐based approach to the development of TCM projects. In addition, a set of categories is proposed to define and evaluate the overall town centre offer.
Practical implications
The proposed framework can be used by cities or towns for the evaluation of the role of different public and private stakeholders in TCM projects, and for the assessment of their “stake” in the town centre.
Originality/value
Despite the need to promote a partnership approach between the public and private sectors having been recognised as a vital ingredient for the implementation of TCM, literature is still lacking which provides clear guidance for stakeholder analysis. This is one of the first papers to propose a theoretical framework addressing this issue.
Details
Keywords
The purpose of this paper is to investigate the role of specific variables, that are strategic orientations, organizational model and prior acquisitions experience, in the…
Abstract
Purpose
The purpose of this paper is to investigate the role of specific variables, that are strategic orientations, organizational model and prior acquisitions experience, in the management of acquisitions that are not motivated exclusively by financial objectives.
Design/methodology/approach
Multiple cases have been developed, selecting frequent acquirers and analysing the dynamics of acquisitions implementation. Within‐case analysis was aimed at describing the acquisition and integration processes experienced by the selected firms, identifying the role of the researched variables in each phase and their impact on the acquisition outcomes. Thereafter, cross‐case analysis was used to look for the presence of similarities across multiple cases. The organizational characteristics under investigation are proposed as hallmarks of the effective acquirer in knowledge‐intensive industries.
Findings
Characteristics such as the market orientation, the entrepreneurial orientation, the organizational model, the experience in acquisitions management and the investments in knowledge codification emerged from the cases as critical in managing acquisitions that are mainly motivated by the need of the acquirer to have access to knowledge‐based resources of the target.
Research limitations/implications
The paper gives a contribution to the debate going on in literature about the role of new variables in explaining the acquisitions success or failure and the non‐financial motives for acquisitions. It tries to bring the expertise showed by certain firms in managing acquisitions in knowledge‐based industries to specific and, until now, under‐researched features that characterize them. The main limitation of the study is the generalizability of the developed framework, due to the bounded number and the nature of case studies. All the examined firms operate in the field of IT services and all the considered acquisitions are horizontal.
Originality/value
Even if literature has long emphasized the need to prioritize the multiple aspects of the acquisition process and discussed the role of multiple variables in explaining the variance in acquisitions outcomes, empirical research has not completely identified the antecedents of the acquisitions performance and has traditionally overlooked the non‐financial motives for acquisitions. This study focuses on high‐tech industries, where acquisitions are motivated mainly by motives other than financial, and investigates the role of specific and under‐researched characteristics of the acquirer firms.
Details
Keywords
Sílvia Costa, Inna Kozlinska, Olga Belousova, Aard J. Groen, Francisco Liñán, Alain Jean-Claude Fayolle, Hans Landström and Aniek Ouendag
The paper aims to explore how companies communicate their heritage by drawing on heritage marketing and corporate communications literature and mapping the corporate heritage…
Abstract
Purpose
The paper aims to explore how companies communicate their heritage by drawing on heritage marketing and corporate communications literature and mapping the corporate heritage communication strategies of iconic Italian brands.
Design/methodology/approach
The study adopts an inductive multiple case study approach, analysing the communication of corporate heritage by nine iconic Italian brands (Pastificio Lucio Garofalo, Barovier & Toso, Pasta Farina, Ducati, Amaro Montenegro, Fiat, Bonomelli, Olivetti and Illy).
Findings
In communicating corporate heritage, companies adopt different strategies that vary along two main dimensions – the subject of the story and the tone of voice of the content. The strategies are: (1) heritage for authenticity; (2) heritage for market leadership; and (3) heritage for continuity.
Practical implications
From a theoretical point of view, the study highlights that heritage marketing strategies vary according to underlying strategic themes and narrative approaches. From a managerial point of view, it offers a preliminary guide for the development of corporate heritage communications, also providing indications for their implementation.
Originality/value
This study is amongst the firsts to investigate the strategic antecedents that can shape corporate heritage communication strategies. It represents an integration of the existing literature, which is limited to the descriptive presentation of heritage marketing principles and tools.