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Contemporary funerary culture in the Netherlands is often characterised as secularised and individualised. This chapter focuses on images of heaven and angels and various versions of the Ave Maria in contemporary funeral music. How is this musical repertoire interpreted in a secularised context? This study builds on earlier research on images of heaven and angels in the context of death (Quartier, 2011; Walter, 2011, 2016a, 2016b) and demonstrates how images of heaven and angels and the Ave Maria in the context of contemporary funeral rituals in the Netherlands are related to ‘lived religion’ – how religion is ‘lived’ both in- and outside institutionalised settings – and ‘continuing bonds’ – how bonds with the deceased are not severed but continued. It also shows that the range of applicability of these concepts should not be overestimated, as musical references to heaven and angels, and the song Ave Maria, can also be regarded as ritual repertoire.

The process of small business establishment is examined in a step by step approach with reference to John Williams. Initially, the entrepreneurial focus is considered and the case study leads to the examination of entrepreneurial traits. Some facts relating to the owners personal situation are given. As opportunities appear they are also presented for decision‐making purposes and these lead into marketing issues such as customer identification, environmental influences and the marketing mix variables. As the case study concludes, it establishes a focus on the future direction of the firm, bearing in mind a record of sales 23% above target for the first year. There are four assignment stages, each of which is free‐standing: the start‐up decision; preparation of a business plan; marketing planning; and planning for growth. The learning experience of this case study is broad and it has been specifically developed to suit a wide range of readers from academic and non‐academic backgrounds.