Nir Kshetri, Nicholas C. Williamson and Andreea Schiopu
The purpose of this paper is to investigate the impacts of economic and political factors on advertising industry in the enlarging EU.
Abstract
Purpose
The purpose of this paper is to investigate the impacts of economic and political factors on advertising industry in the enlarging EU.
Design/methodology/approach
The paper employed random effect time series cross‐section (TSCS) models and cross sectional regressions to investigate the impacts of these factors on advertising industry in the enlarging EU.
Findings
It was found that marketers' advertising spending decisions in these economies are driven by consumers' income level and FDI inflow. Civil liberty related variables, on the other hand, were found to moderate the relationship between income and advertising spending.
Practical implications
This paper helps managers and practitioners understand the dynamics of advertising industry in the enlarging EU as well as in other parts of the world. Some fruitful avenues for future research include examination of consumers' perceptions of advertising in the rapidly changing Eastern European countries; use of qualitative methods to deepen the understanding of how consumers make sense of different forms of advertising; and in‐depth analysis of advertising industries in selected economies.
Originality/value
The value of this paper is two‐fold. First, it is one of the most comprehensive cross‐country advertising studies examining the drivers of advertising industries in 28 European countries. Second, it employs TSCS models which allow for differences in behavior over cross sectional units as well as the differences in behavior over time for a given cross section and hence are likely to be consistent with the way the data were generated.
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Leigh De Bruin, Mornay Roberts-Lombard and Christine De Meyer-Heydenrych
This study aims to explore the extent to which internal marketing influences employees’ perceived ability to deliver service quality in the Islamic banking industry in Oman…
Abstract
Purpose
This study aims to explore the extent to which internal marketing influences employees’ perceived ability to deliver service quality in the Islamic banking industry in Oman. Additionally, the influence of perceived service quality on perceived customer satisfaction is established.
Design/methodology/approach
Data was obtained from retail banking branch employees at the customer front line of Islamic banks in Oman using electronic and person-administered surveys, and 272 responses were deemed suitable for data analysis. The measurement and structural models were measured through structural equation modelling.
Findings
The findings show that internal promotion, internal process and internal purpose are enablers of employees’ perceived ability to deliver service quality in the Islamic banking industry of Oman. In addition, service quality was found to have a strong positive influence on perceived customer satisfaction in Islamic banks.
Research limitations/implications
This study demonstrates that internal product, internal price, internal promotion, internal process and internal purpose are influencers of service quality, and the latter has a direct relationship with perceived customer satisfaction in Islamic banking.
Practical implications
The findings can guide the Islamic banking sector in Oman on how internal marketing can foster service quality, ultimately leading to positive perceived customer satisfaction experiences.
Originality/value
The internal marketing mix model is predominately a Western model, which has been tested primarily in mature Western markets. This study reflects on ten internal marketing mix elements, which have been tested for the enablement of service quality and perceived customer satisfaction in Oman.
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Gina-Cristina Dimian, Mirela-Ionela Aceleanu and Ioana-Manuela Mindrican
The recent period, also called the “era of algorithms”, has brought remarkable transformations both in personal life and in the way of doing business. Developing and implementing…
Abstract
The recent period, also called the “era of algorithms”, has brought remarkable transformations both in personal life and in the way of doing business. Developing and implementing digital technologies depend on the availability of human capital, a resource that is increasingly difficult to find. Countries are in competition for this resource, and attracting talent has become a goal often difficult to achieve. In this context, the current chapter seeks to evaluate human capital contribution to the digital competitiveness of the EU countries and to describe the moderating role of digitization in the development of human capital through migration management. Investigating the digital competitiveness of the EU countries, we demonstrated that the most important driver of the major differences between these countries is human capital. In this context, migration becomes both an opportunity and a threat, and its digital management is of tremendous importance.