Doug Newsom, Bob J. Carrell and Andreas Rossbach
Corporate Social Responsibility became a major issue in the 1970s as social upheaval throughout the world focused on companies and the effects on people and the environment of the…
Abstract
Corporate Social Responsibility became a major issue in the 1970s as social upheaval throughout the world focused on companies and the effects on people and the environment of the businesses in which they were involved. While the impact was felt most in developed nations, developing nations awakened to problems that corporate policies and actions created. Responsive companies attempting to be socially responsible found that created difficulties with investors and governments. Downturns in the economic conditions made matters worse. The conflict broadened to involve cultural differences such as issues like child labour, the role of women in the workplace, payment for contractual considerations. Cultural issues continue to create tension in the arena of corporate responsibilit and put pressure on the role of public relations practitioners. The consequences of being seen as unresponsive to social issues often results in highly unfavourable publicity with financial impact in the world marketplace.
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Leopoldo Trieste, Andrea Bazzani, Alessia Amato, Ugo Faraguna and Giuseppe Turchetti
The purpose of this paper is to explore the associations between food literacy, consumer profiling and purchasing behaviour in a sample of Italian consumers.
Abstract
Purpose
The purpose of this paper is to explore the associations between food literacy, consumer profiling and purchasing behaviour in a sample of Italian consumers.
Design/methodology/approach
Participants (N = 194) completed an online survey including personal data, two questionnaires on purchase behaviour and food consumption, the General Trust Scale (GTS), a questionnaire assessing individual chronotype and two scales about food literacy: one investigating nutritional knowledge (short food literacy questionnaire, SFLQ) and the other focussing on procedural skills (self-perceived food literacy scale, SPFL). Associations between food literacy, consumer profiling and purchase behaviour were analysed with linear regression models.
Findings
Participants with specific education in nutrition reported higher scores in food literacy. The final score of food literacy was predicted by a greater attention to nutritional content and nutritional properties of products. Women paid more attention to nutritional properties than men, and they obtained higher scores in SFLQ. Evening types obtained lower scores in SFPL compared to intermediate and morning chronotypes. Body mass index (BMI) was negatively correlated to SPFL score, while it was associated with the easy availability of a product, so that obese (BMI ≥ 30) subjects considered the easy availability of a product more important compared to non-obese ones (BMI < 30).
Originality/value
This study investigates the influence of personal and psychometric variables of consumer profiling on food literacy and consequently on purchase behaviour, paving the way for implementing healthier food consumption policies. These findings reinforce the primacy of specific education in building healthy eating habits.