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Article
Publication date: 27 April 2012

Andreas M. Kaplan and Michael Haenlein

The purpose of this paper is to provide a viewpoint on the historical roots and future evolution of social media.

6113

Abstract

Purpose

The purpose of this paper is to provide a viewpoint on the historical roots and future evolution of social media.

Design/methodology/approach

This paper provides a summary of the authors' previous research and experience in the area of social media.

Findings

This paper contains practical insights on the consumer use and business potential of social media applications.

Originality/value

This viewpoint provides insights to anyone who is interested in researching consumer use of social media or using social media in a managerial context. It will be particularly helpful to business leaders who are looking for answers in the fast‐moving area of social media applications.

Details

Journal of Systems and Information Technology, vol. 14 no. 2
Type: Research Article
ISSN: 1328-7265

Keywords

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Article
Publication date: 7 September 2012

Michael Haenlein and Andreas M. Kaplan

The management of unprofitable customer relationships and particularly their abandonment is a topic that has received increasing interest among practitioners and researchers over…

3250

Abstract

Purpose

The management of unprofitable customer relationships and particularly their abandonment is a topic that has received increasing interest among practitioners and researchers over recent years. Within this manuscript, the authors aim to analyze the impact of unprofitable customer abandonment on the abandoning firm's current customers, specifically their exit, voice, and loyalty intentions toward the abandoning firm.

Design/methodology/approach

The study is based on an online experiment conducted among 385 US customers. Respondents were allocated randomly to one of ten conditions (five levels of tie strength x two types of abandonment strategy) and exposed to a scenario describing a customer abandonment decision implemented by a mobile phone provider. The resulting data were analyzed using a combination of analysis of variance (ANOVA) and structural equation modeling.

Findings

The study shows that current customers are significantly more likely to respond actively to unprofitable customer abandonment (exit/voice) than passively through silence and loyalty. Additionally, it shows that increasing satisfaction or switching cost among current customers are unlikely to limit the potential negative consequences of unprofitable customer abandonment. The only variable that drives the choice between exit, voice, and loyalty is the perceived attractiveness of the best alternative relationship.

Originality/value

This work analyzes for the first time how existing customers that the firm would like to retain react toward the news that the company proactively terminates unprofitable customer relationships. Therefore, insight is provided into the likely cost associated with unprofitable customer abandonment – a question that has not been the subject of any empirical study as of today.

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Article
Publication date: 26 January 2021

Yongfang Li, Si Shi, Yuliang Wu and Yang Chen

The purpose of this review is to systematically understand the development of enterprise social media (ESM) research, quantitatively analyze the landscape and track the…

1925

Abstract

Purpose

The purpose of this review is to systematically understand the development of enterprise social media (ESM) research, quantitatively analyze the landscape and track the development of ESM literature and reveal new trends and challenges in ESM research.

Design/methodology/approach

Based on 321 relevant literature studies (2005–2020) collected from the Web of Science core collection, the visualization tool CiteSpace is used to conduct bibliometric cocitation and cooccurrence analyses to quantify and visualize the landscape and evolution of ESM research.

Findings

Through analyzing the author cocitation network, document cocitation network, journal cocitation network and keywords cooccurrence network, this review proposes an integrated research framework, which highlights major purposes, antecedents and consequences of ESM use in organizations and presents future research trends of ESM research.

Originality/value

Different from the existing qualitative review of ESM, this review adopts bibliometric review to quantify and visualize the landscape of ESM research.

Details

Internet Research, vol. 31 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

Available. Content available
Article
Publication date: 4 February 2014

147

Abstract

Details

Journal of Services Marketing, vol. 28 no. 1
Type: Research Article
ISSN: 0887-6045

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Abstract

Details

Research on Professional Responsibility and Ethics in Accounting
Type: Book
ISBN: 978-1-84855-377-4

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Book part
Publication date: 27 October 2016

Alexandra L. Ferrentino, Meghan L. Maliga, Richard A. Bernardi and Susan M. Bosco

This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in…

Abstract

This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in business-ethics and accounting’s top-40 journals this study considers research in eight accounting-ethics and public-interest journals, as well as, 34 business-ethics journals. We analyzed the contents of our 42 journals for the 25-year period between 1991 through 2015. This research documents the continued growth (Bernardi & Bean, 2007) of accounting-ethics research in both accounting-ethics and business-ethics journals. We provide data on the top-10 ethics authors in each doctoral year group, the top-50 ethics authors over the most recent 10, 20, and 25 years, and a distribution among ethics scholars for these periods. For the 25-year timeframe, our data indicate that only 665 (274) of the 5,125 accounting PhDs/DBAs (13.0% and 5.4% respectively) in Canada and the United States had authored or co-authored one (more than one) ethics article.

Details

Research on Professional Responsibility and Ethics in Accounting
Type: Book
ISBN: 978-1-78560-973-2

Keywords

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Book part
Publication date: 17 December 2007

Keith G. Stanga and Andrea S. Kelton

Abstract

Details

Research on Professional Responsibility and Ethics in Accounting
Type: Book
ISBN: 978-0-76231-393-8

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Book part
Publication date: 7 October 2020

Andreas Kaplan

  • Learn about ethical dilemmas in retailing with the advances in artificial intelligence (AI)
  • Be able to reflect critically about the use and potential misuse of AI within the…

Abstract

Learning Outcomes

  • Learn about ethical dilemmas in retailing with the advances in artificial intelligence (AI)

  • Be able to reflect critically about the use and potential misuse of AI within the retailing industry

  • Learn about the history of AI

  • Be able to define and classify AI

Learn about ethical dilemmas in retailing with the advances in artificial intelligence (AI)

Be able to reflect critically about the use and potential misuse of AI within the retailing industry

Learn about the history of AI

Be able to define and classify AI

Available. Content available
Book part
Publication date: 6 April 2021

Andreas Kaplan

Free Access. Free Access

Abstract

Details

Higher Education at the Crossroads of Disruption
Type: Book
ISBN: 978-1-80071-501-1

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Book part
Publication date: 6 April 2021

Andreas Kaplan

Abstract

Details

Higher Education at the Crossroads of Disruption
Type: Book
ISBN: 978-1-80071-501-1

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