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Two main approaches to knowledge management (KM) have been followed by early adopters of the principle: the process‐centred approach, that mainly treats KM as a social communication process; and the product‐centred approach, that focuses on knowledge artefacts, their creation, storage and reuse in computer‐based corporate memories. This distinction is evident not only in KM implementations in companies, but also in supporting methodologies and tools. This paper presents the Know‐Net solution that aims to innovatively fuse the process‐centred approach with the product‐centred approach by developing a knowledge asset‐centric design. The Know‐Net solution includes a theoretical framework, a corporate transformation and measurement method and a software tool.

This chapter examines how women deploy gendered motherhood norms to publicly challenge abortion stigma. Drawing on a sample of 41 abortion stories from women living in Tennessee, I find that women evoke notions of intensive, total, and idealized motherhood in order to manage and challenge the stigma of an abortion. A large proportion of these stories were written by married mothers who emphasized their identities as good mothers and wives. A close qualitative analysis of these trends reveals two dominant forms of recasting abortion. First, abortion is framed as an extension of total mothering to spare an unborn baby from risky health conditions. Part of this includes casting abortion as an often-necessary choice in order for a woman to develop into the perfect mother for the benefit of her children – altruistic self-development. Second, abortion is construed as a form of maternal protection of current children to continue intensively mothering them. Both themes speak to women’s strategies for reframing abortion as a health practice to promote the well-being of children. These findings have implications for the study of medical stigma, reproduction, and the impact of gender ideals on women’s health choices.