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The article tackles the under-defined notion of communication in strategic communication research and elaborates a taxonomy of semiotic processes, which distinguishes different types of communicative and signalling events. The purpose is to offer an improved analysis of the processes by which meaning emerges from strategic communication situations.

The proposed taxonomy is based on a conceptual framework combining semiotics, linguistic pragmatics and signalling theory. Several real cases of strategic communication are analysed to exemplify the taxonomy.

Different sub-types of signalling events are highlighted and explained. The communicative function of performed behaviours (i.e. when actions speak and do it louder than words) depends on how informative and communicative intentions are managed by the message source and inferentially interpreted by different receivers. It is suggested that the ways in which meaning is signalled can be best understood with an argumentative perspective that foregrounds the inferential processes of persuasion, interpretation and decision-making. The limitations of the transmission vs. ritual and the one-way vs. two-way theories of strategic communication are highlighted.

The article discusses strategic communication events with the under-considered perspective of communication theories in the fields of semiotics and pragmatics. Signalling phenomena are interpreted from a communicative viewpoint, emphasising the argumentative dynamics that constitute them.

This study aims to explore the socio-cultural aspects of e-learning delivery in Saudi universities from the perspectives of universities’ instructors and expert designers from the Ministry of Education. More specifically, this study examined the opportunities and challenges faced in the development of online learning environments at Saudi universities from a socio-cultural perspective.

This qualitative research study addressed pervasive socio-cultural challenges connected to e-learning delivery in Saudi Arabia. Data collection methods consisted of 28 in-depth insider expert interviews as well a thematic analysis of documents related to socio-cultural aspects of e-learning delivery in Saudi Arabia.

Findings from the data analysis uncovered two main thematic areas connected to e-learning delivery in Saudi Arabia, namely, culture and female access to e-learning.

This research contributes original knowledge to international online learning research about the social and cultural complexity connected to online learning development in Saudi Arabia, as well as in other areas of the Arabic world where similar e-learning development initiatives are underway.

This research contributes original knowledge to international online learning research about the social and cultural complexity connected to online learning development in Saudi Arabia, as well as in other areas of the Arabic world where similar e-learning development initiatives are underway.

This research contributes unique knowledge about the social and cultural complexity connected to online learning development in Saudi Arabia, as well as in other areas of the Arabic world where similar e-learning development initiatives are underway.

The interaction between Saudi culture and online learning has nurtured a unique learning model that adapts to cultural values to provide a quality learning experience.