Shaoshan Wang, Matthew Tingchi Liu and Andrea Pérez
This study aims to provide the theoretical roots, research trajectories and promising research directions of green marketing in marketing and related fields.
Abstract
Purpose
This study aims to provide the theoretical roots, research trajectories and promising research directions of green marketing in marketing and related fields.
Design/methodology/approach
This study integrates three bibliometric analyses, i.e. co-citation analysis, historical direct citation analysis and co-occurrence analysis, and a qualitative review to examine the 781 publications that matched the search criteria between January 1991 and December 2021 from the Web of Science (WoS) database.
Findings
The research findings show that eleven groups of cited references characterize the theoretical roots of green marketing in marketing and related fields. Besides, the two main research trajectories identified were found to be developed under the impact of prior studies. Moreover, the four research themes concerning this research domain are presented. The results also highlight promising research directions.
Research limitations/implications
Based on the quantitative bibliometric analysis and qualitative literature reviews, this study has provided a comprehensive overview of the current stage of this domain. The study also has underscored an abundance of green marketing literature and revealed the research topics that require further investigations to theoretically and empirically advance the understanding of green marketing.
Practical implications
Some topics about green marketing were recommended for further research. Some practical examples and suggestions are also given in the study.
Originality/value
This study reviewed 781 publications at the intersection of green marketing research domain in marketing and related fields to identify the theoretical roots, research trajectories and research themes and to propose promising research avenues.
Details
Keywords
Magaly Gaviria-Marin, Jose M. Merigo and Simona Popa
In 2017, the Journal of Knowledge Management (JKM) celebrates its 20th anniversary. This study aims to show an updated analysis of their publications to provide a general overview…
Abstract
Purpose
In 2017, the Journal of Knowledge Management (JKM) celebrates its 20th anniversary. This study aims to show an updated analysis of their publications to provide a general overview of the journal, focusing on a bibliometric analysis of its publications between 1997 and 2016.
Design/methodology/approach
The methodology involves two procedures: a performance analysis and a science mapping analysis of JKM. The performance analysis uses a series of bibliometric indicators such as h-index, productivity and citations. This analysis considers different dimensions, including papers, authors, universities and countries. VOSviewer software is used to carry out the mapping of science of JKM, which, based on the concurrence of key words and co-citation points of view, seeks to graphically analyze the structure of the references of this journal.
Findings
There is a positive evolution in the number of publications (although with certain oscillations), which shows a growing interest in publishing in JKM. The USA and the UK lead the publications in this journal, although at a regional level, Europe is the most productive. The low participation of emerging economies in JKM is also observed.
Practical implications
The paper will identify the leading trends in the journal in terms of papers, authors, institutions, countries, journals and keywords. This study is useful for obtaining a quick snapshot of what is happening in the journal.
Originality/value
From the historical record of JKM publications, this study presents an exclusive bibliometric analysis of its publications until 2016 and identifies its main trends.
Details
Keywords
Qi Wang, Andrea Appolloni and Junqi Liu
Carbon reduction in the construction industry is related to the achievement of carbon emission peaks and carbon neutrality targets. Therefore, exploring the influence of current…
Abstract
Purpose
Carbon reduction in the construction industry is related to the achievement of carbon emission peaks and carbon neutrality targets. Therefore, exploring the influence of current carbon reduction policies on the construction industry is necessary. China’s low-carbon pilot (LCP) policy has been extensively studied, while LCPs mechanism and effectiveness on carbon reduction in the construction industry remain to be explored.
Design/methodology/approach
This study selected four provincial LCP regions as case studies and adopted the grounded theory method for case studies to analyze the implementation mechanism of the LCP policy on carbon reduction in the construction industry. Then, this study adopted the propensity score matching and difference-in-differences regression (PSM-DID) approach to evaluate the influence of the LCP policy on carbon intensity (CI) in the construction industry by using panel data taken from 30 provinces in China between 2008 and 2017.
Findings
The authors found that (1) the LCP policy promotes carbon reduction in the construction industry through the crossing implementation mechanism of five vertical support approaches and five horizontal support approaches. (2). The LCP policy can significantly reduce CI in the construction industry.
Originality/value
The study not only explored how is the LCP policy implemented, but also examined the effectiveness of the LCP policy in the construction industry. The policy implications of this study can help policy-makers better achieve low-carbon development targets in the construction industry.