Leonello Trivelli, Andrea Apicella, Filippo Chiarello, Roberto Rana, Gualtiero Fantoni and Angela Tarabella
Circumstances that are have a significant impact on it. In particular, environmental sustainability related to the increase of worldwide population, and market demand for…
Abstract
Purpose
Circumstances that are have a significant impact on it. In particular, environmental sustainability related to the increase of worldwide population, and market demand for agricultural products (with consumers more and more aware about cultivation and breeding techniques and interested in healthy and high-quality products) represent two of the key challenges that the agricultural sector is going to face in next years. In such a landscape, technological innovations that can support organizations and entrepreneurs to face these problems become increasingly important, and Industry 4.0 is the most striking example. Indeed, the Industry 4.0 paradigm aims to integrate digital technologies into business processes to raise productivity levels and to develop new business models. Accordingly, digital technologies play a similar role in the precision agriculture domain, and the purpose of this paper is to understand if the technologies at the basis of these two paradigms are the same or not.
Design/methodology/approach
The present work investigates how the two domains of Industry 4.0 and precision agriculture are connected to one another by analyzing the most used technologies in both the fields in order to highlight common patterns and technological overlaps. To reach such goal, an approach combining manual and automated analysis was developed.
Findings
The research work generated three main results: a dictionary of precision agriculture technologies including 324 terms; a graph, describing the connections between the technologies composing the dictionary; and a representation of the main technological clusters identified.
Originality/value
These show how the two domains under analysis are directly connected and describe the most important technologies to leverage when approaching digital transformation processes in the agricultural sector.
Details
Keywords
Angela Tarabella, Andrea Apicella, Sara Tessitore and Maria Francesca Romano
The purpose of this research is to trace the evolution of the claims used for advertising food products in Italian magazines, by analysing the content and structure of the claims…
Abstract
Purpose
The purpose of this research is to trace the evolution of the claims used for advertising food products in Italian magazines, by analysing the content and structure of the claims, the target audiences and the elements that have the greatest influence on the presence of the claims in food advertising.
Design/methodology/approach
On the basis of the research conducted by Pratt and Pratt (1995), revised and adapted to the Italian food context, the authors designed a matrix of 1,316 advertisements, which were selected based on the analysis of 67,340 advertisements and using the reference to the food sector as a discriminator. The advertisements were extrapolated from a sample of six Italian magazines, so as to determine the extent to which the various demographic groups in Italy are exposed to print advertising for food, beverages and food supplements. The authors examined the frequency of the relevant advertising forms over a period of four years, from January 2014 to December 2017.
Findings
The results revealed the main types of claims used in the four-year period, as well as the statistically significant differences between the different magazine panels, as concerns the frequency and the types of messages. Moreover, a strong relationship between the number of advertisements in the magazines and the time of the year was also ascertained, as well as significant gender variations.
Originality/value
This study introduces the trends and dynamics of the Italian printed advertising for food to the relevant scientific literature. The results yielded by this research have added further implications and contributions to the existing studies, as concerns claim diffusion based on type, gender and seasonality, and the authors also provide important insights to various socio-economical stakeholders.
Details
Keywords
Biasino Farace, Andrea Apicella and Angela Tarabella
The excessive consumption of alcohol in numerous countries in the world, combined with the progressively younger age of the consumers, made it necessary for companies to use…
Abstract
Purpose
The excessive consumption of alcohol in numerous countries in the world, combined with the progressively younger age of the consumers, made it necessary for companies to use instruments of communication aimed at the development of consumption responsibility, so as to prevent reckless behaviour and the health risks thereto associated. The purpose of this paper is to assess the visibility and effectiveness of responsible consumption messages used for the sale of the product “beer” (on packaging and in advertisements); the study used a sample audience made up of teenagers and young adults from southern Italy.
Design/methodology/approach
The methodology used was that of the focus group. Three interview sessions were conducted, one dedicated to teenagers, age 16–17 years, and two dedicated to young adult panels, age 20–24 years. A ten-question questionnaire was designed prior to the conduction of the focus groups, and it was used in all the sessions.
Findings
The study shows the weak efficacy of the “drink responsibly” communication campaigns carried out by beer manufacturers. The totality of the interviewees failed to remember the existence of the “drink responsibly” messages and, even after supplementary visual stimulation, they were mostly disinterested, defining the fact that companies from the alcoholic drinks industry carry out consumption awareness campaigns as an out-and-out nonsensical contradiction.
Originality/value
The survey draws attention to the perception by young audiences of the more recent “drink responsibly” communication campaigns carried out by beer manufacturers, aiming at encouraging a more responsible attitude to alcohol consumption. There still are not many such inquests aimed at determining the response of young people to the use of slogans and commercials connected to responsible drinking in the literature; therefore, this study aimed at filling this gap. In fact, the authors believe this study is important for assessing the effectiveness of such instruments for achieving greater responsibility in the use of alcoholic drinks, so as to develop better awareness in the ranks of youths. Among the new communication strategies that were proposed to the participants, there were video commercials containing responsible consumption messages and the new prohibition marks placed directly on the product labels.
Details
Keywords
Izabela Postingel Falcetti, Andrea Lago da Silva and Maciel M. Queiroz
Over recent years, public health threats, economic losses and crises of confidence resulting from adverse events along the global food chains have pressured food traceability…
Abstract
Purpose
Over recent years, public health threats, economic losses and crises of confidence resulting from adverse events along the global food chains have pressured food traceability systems to operate more efficiently. Based on that, this paper aims to expand the body of knowledge on the connection between Industry 4.0 technologies and food chain traceability and how they have been integrated.
Design/methodology/approach
Before conducting a systematic literature review (SLR), we consulted academic experts in traceability and Industry 4.0 technologies to define the leading 4.0 technologies adopted. We then developed protocols and criteria for article selection. Based on the developed codebook, we performed a content analysis, refining it through discussions with experienced researchers.
Findings
This paper identified seven Industry 4.0 technologies applied in conjunction with support and device systems. These combinations hold promise for generating value for food chain traceability systems. Value for the food supply chain originates from five sources: trust, process improvement, data processing, security, sustainability and regulation. Besides, three barriers to implementing such traceability technologies were identified: resources, lack of structure, stakeholders and values.
Research limitations/implications
While this study focused specifically on the food chain, the technology combinations, values, barriers and categories identified herein can inform analyses for other chains, e.g. the pharmaceutical chain. Moreover, due to the recent growth of this topic, some existing values and barriers may not have been fully explored and the technology combinations may vary slightly.
Practical implications
The results of this study provide food chain professionals with a comprehensive understanding of the values and corresponding barriers associated with employing Industry 4.0 traceability technologies. This knowledge can be leveraged to develop effective strategies and implement improvements in traceability, thereby benefiting society and addressing identified barriers.
Originality/value
This study expands the literature on using Industry 4.0 technologies for traceability in food chains, providing valuable directions to build safer, more efficient, transparent and potentially more sustainable food chains. Additionally, we provide promising avenues for future research.