André W Böhler, Troy W Heffernan and Paul J Hewson
This study examines professional soccer sponsorship as a business-to-business relationship and explores key dimensions of sponsorship success in the context of the English Premier…
Abstract
This study examines professional soccer sponsorship as a business-to-business relationship and explores key dimensions of sponsorship success in the context of the English Premier League and the German Bundesliga. The findings suggest that commitment, satisfaction and cooperation positively influence the success of sponsorships; trust and effective communication do not emerge as significant variables. The implications for soccer clubs and sponsors are discussed and avenues for further research are suggested.
Details
Keywords
Econometrics labours under the same limitations as economics: it rests on unrealistic hypotheses (and non‐operational concepts) and is isolated from other sciences. It should try…
Abstract
Econometrics labours under the same limitations as economics: it rests on unrealistic hypotheses (and non‐operational concepts) and is isolated from other sciences. It should try to test economic hypotheses and estimate relationships that constitute theory, notwithstanding the poor available data. Many econometrists are no longer interested in measurement, but in art for art’s sake: econometrics becomes abstract mathematisation.