Rafael Teixeira, André Luís de Castro Moura Duarte, Flavio Romero Macau and Fernanda Marinuzzi de Oliveira
This study aims to investigate the moderating effects of brick-and-mortar (BM) store characteristics and customer satisfaction on the relationship between ship-to-store (STS…
Abstract
Purpose
This study aims to investigate the moderating effects of brick-and-mortar (BM) store characteristics and customer satisfaction on the relationship between ship-to-store (STS) retailing and BM store performance in an emerging economy. The purpose is to explore how BM store characteristics and customer satisfaction influence online buying behaviour when customers visit the stores to pick up their products.
Design/methodology/approach
This study collected secondary longitudinal data from 615 BM stores from one of Brazil's largest retailers and performed a panel-data regression analysis using the following moderating variables: customer satisfaction with BM stores, BM store's size, convenience and inventory transparency.
Findings
Customer satisfaction with BM stores moderates the effect of STS transactions on the revenue per store. Results also show that BM store's convenience, size and inventory transparency moderate STS online customers' impact on BM store cross-sales.
Research limitations/implications
The STS strategy can increase online and BM store performance. Some BM store characteristics and customer satisfaction influence online customers to buy more products when they visit BM stores to pick up their products, providing a more complex model for the relationship between STS strategy and BM store performance.
Practical implications
Companies in emerging economies can use the BM store more strategically in combination with the STS strategy to increase overall retailer performance. By managing some BM store characteristics, managers can improve retail sales.
Originality/value
This study demonstrates how new moderating factors expand the understanding of the relationship between online and physical retailing in emerging economies. Also, the panel data regression results control for extraneous variables and provide more robust evidence of the relationships observed.
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André Luís de Castro Moura Duarte, Rafael Teixeira, Fausto Vinicius Martin Araujo and Vinicius Picanco Rodrigues
Punctuality has become a critical customer satisfaction feature in attended home deliveries (AHDs). Since much of a customer’s satisfaction is built upon expectations, the…
Abstract
Purpose
Punctuality has become a critical customer satisfaction feature in attended home deliveries (AHDs). Since much of a customer’s satisfaction is built upon expectations, the purchase context plays a key role, particularly in the face of recurrent or sporadic events. This study has two purposes. First, we investigate the effect of punctuality on customer satisfaction for online purchases with AHDs. We divided punctuality into three dimensions: objective punctuality, perceived punctuality and perceived latency. Second, we explore the moderating effects of the contextual purchasing constructs on the relationship between punctuality and customer satisfaction: price-promotional, emotional and pandemic events.
Design/methodology/approach
Secondary data were collected from a large multinational appliance manufacturer in Brazil. The dataset contains 233,839 sales and customer satisfaction responses for online purchases requiring AHD. To analyze the data, we used multiple linear regression models with interactions.
Findings
The results showed that all three punctuality dimensions directly affect customer satisfaction. The findings also revealed that all three events moderate the relationship between punctuality and customer satisfaction. Price promotional and pandemic events moderately affect perceived punctuality and lateness, while emotional events moderately affect them.
Originality/value
This study provides a deeper understanding of punctuality for AHDs, breaking punctuality into two perceptual and one objective dimension and assessing their effects on customer satisfaction. In addition, this study introduces three contextual moderating constructs that affect the relationship between punctuality and customer satisfaction. These findings contribute to the last-mile delivery strategy because retailers can manage their resources to match punctual delivery needs.
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André Luis de Castro Moura Duarte, Flavio Macau, Cristiano Flores e Silva and Lars Meyer Sanches
The purpose of this paper is to explore last mile delivery (LMD) to the bottom of the pyramid in Brazilian slums, its challenges and how practitioners overcome them. Urban…
Abstract
Purpose
The purpose of this paper is to explore last mile delivery (LMD) to the bottom of the pyramid in Brazilian slums, its challenges and how practitioners overcome them. Urban logistics in precarious circumstances is central to the conceptualization.
Design/methodology/approach
A qualitative, grounded theory methodology is developed, gathering data from companies delivering to slums in Sao Paulo and Rio de Janeiro, Brazil. Field notes, documents and interviews led to conceptual categories for LMD to slums.
Findings
The study indicates that while some standard urban logistics practices can be effective for LMD to slums, such unusual contexts often call for unusual solutions. A model is developed using grounded theory categorization, resulting in five dimensions for LMD to slums: employing locally, giving back, acknowledging criminals, vehicle and location.
Research limitations/implications
The model is a qualitative proposition representing LMD to slums in two major Brazilian cities. Even though slums in different cities/countries may face similar conditions, additional studies are needed to confirm and replicate the model.
Practical implications
Companies that successfully engage in LMD to slums must adapt and develop idiosyncratic practices.
Social implications
LMD to slums enables a larger portion of bottom of the pyramid consumers to access a wider range of products and work opportunities, contributing to their social inclusion.
Originality/value
The study provides an understanding of LMD in a new context. The model encourages companies to question their current practices, learning from effective LMD experiences implemented by successful practitioners.
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André Luís Castro Moura Duarte and Marcia Regina Santiago Santiago Scarpin
This study aims to identify the relationship between different maintenance practices and productive efficiency in continuous process productive plants as well as the moderating…
Abstract
Purpose
This study aims to identify the relationship between different maintenance practices and productive efficiency in continuous process productive plants as well as the moderating effect of good training practices.
Design/methodology/approach
The empirical data were drawn from a database containing 609 observations of 29 productive units. Scales were validated using the Q-sort method. The panel data technique was used as the analysis methodology, with the inclusion of fixed effects for each productive plant.
Findings
Maintenance practices can effectively contribute to increasing the overall equipment effectiveness (OEE) of firms. Application of predictive maintenance practices should be considered as the primary training tool.
Research limitations/implications
This study used a secondary database, limiting the research design and data manipulation.
Practical implications
The article provides practitioners with an analysis of maintenance practices by category (predictive, preventive and corrective), and the impact of each practice on the OEE of continuous process productive plants. Moreover, it explores the importance of training for extracting more results from maintenance practices.
Social implications
Companies are investing in new technologies, but it is also essential to invest in training people. There is a demand for Industry 4.0 through the introduction of upskilling and reskilling programs.
Originality/value
This study used practice-based view (PBV) theory to explain how maintenance practices help firms achieve greater OEE. Furthermore, it introduced training practice as a moderating variable in the relationship between maintenance practices and OEE.