This study examined the effects of event sponsorship, in the context of the two most recent FIFA World Cup (FWC) events hosted in Europe (France 1998 and Germany 2006). More than…
Abstract
This study examined the effects of event sponsorship, in the context of the two most recent FIFA World Cup (FWC) events hosted in Europe (France 1998 and Germany 2006). More than 4,000 teenagers were incorporated into the sample in order to measure recall and image values for official FWC sponsors. The comparative findings suggest that it is nearly impossible to generalise about whether sponsoring the FWC is effective or not as a communication tool. For some companies it definitely is effective; for others the effects are limited. Ambush marketing, however, seems to be an effective alternative.
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André W Böhler, Troy W Heffernan and Paul J Hewson
This study examines professional soccer sponsorship as a business-to-business relationship and explores key dimensions of sponsorship success in the context of the English Premier…
Abstract
This study examines professional soccer sponsorship as a business-to-business relationship and explores key dimensions of sponsorship success in the context of the English Premier League and the German Bundesliga. The findings suggest that commitment, satisfaction and cooperation positively influence the success of sponsorships; trust and effective communication do not emerge as significant variables. The implications for soccer clubs and sponsors are discussed and avenues for further research are suggested.
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Wolfgang Michalski, Riel Miller and Barrie Stevens
The prospects for prosperity and well‐being in the 21st century will depend on leveraging social diversity to encourage technological, economic and social dynamism. A striking…
Abstract
The prospects for prosperity and well‐being in the 21st century will depend on leveraging social diversity to encourage technological, economic and social dynamism. A striking confluence of forces over the next twenty years could drive a twofold convergence: first, towards more highly differentiated and complex societies, and second, towards the adoption of a common set of general policy goals that are conducive to both diversity and social sustainability. In the opening decades of the 21st century four simultaneous and powerful societal transformations will give rise to more variety and interdependence: from the uniformity and obedience of the mass‐era to the uniqueness and creativity of a knowledge economy and society; from rigid and isolated command planning to flexible, open and rule‐based markets; from predominantly agricultural structures to industrial urbanization; and lastly, from a relatively fragmented world of autonomous societies and regions to the dense and indispensable interdependencies of an integrated planet. In different ways and in different parts of the world, greater social complexity will in all likelihood accompany these wrenching shifts. Rather than fear this increase in social diversity we should welcome the opportunities for learning and sharing that could bring prosperity and well‐being. Nevertheless, there are risks of heightened conflict due to the possible polarization that frequently accompanies the passing of old social orders and the emergence of new ones. Policy choices will be the determining factor in minimizing this friction and encouraging the potential synergies.
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Yvonne Riano, Katharina Limacher, André Aschwanden, Sophie Hirsig and Doris Wastl-Walter
There is much scientific interest in the connection between the emergence of gender-based inequalities and key biographical transition points of couples in long-term…
Abstract
Purpose
There is much scientific interest in the connection between the emergence of gender-based inequalities and key biographical transition points of couples in long-term relationships. Little empirical research is available comparing the evolution of a couple’s respective professional careers over space and time. The purpose of this paper is to contribute to filling this gap by addressing the following questions: what are the critical biographical moments when gender (in)equalities within a relationship begin to arise and consolidate? Which biographical decisions precede and follow such critical moments? How does decision making at critical moments impact the opportunities of both relationship partners in gaining equal access to paid employment?
Design/methodology/approach
These questions are addressed from the perspectives of intersectionality and economic citizenship. Biographical interviewing is used to collect the personal and professional narratives of Swiss-, bi-national and migrant couples. The case study of a Swiss-Norwegian couple illustrates typical processes by which many skilled migrant women end up absently or precariously employed.
Findings
Analysis reveals that the Scandinavian woman’s migration to Switzerland is a primary and critical moment for emerging inequality, which is then reinforced by relocation (to a small town characterized by conservative gender values) and the subsequent births of their children. It is concluded that factors of traditional gender roles, ethnicity and age intersect to create a hierarchical situation which affords the male Swiss partner more weight in terms of decision making and career advancement.
Practical implications
The paper’s findings are highly relevant to the formulation of policies regarding gender inequalities and the implementation of preventive programmes within this context.
Originality/value
Little empirical research is available comparing the evolution of a couple’s respective professional careers over space and time. The originality of this paper is to fill this research gap; to include migration as a critical moment for gender inequalities; to use an intersectional and geographical perspective that have been given scant attention in the literature; to use the original concept of economic citizenship; and to examine the case of a bi-national couple, which has so far not been examined by the literature on couple relationships.
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Murilo Zamboni Alvarenga, Marcos Paulo Valadares de Oliveira and Tiago André Gonçalves Félix de Oliveira
This paper’s main aim is to check the mediating effect of supply chain memory in the relationship between using digital technologies and both supply chain resilience and…
Abstract
Purpose
This paper’s main aim is to check the mediating effect of supply chain memory in the relationship between using digital technologies and both supply chain resilience and robustness. In addition, the impact of the COVID-19 disruption was tested as a moderator of the impact of supply chain memory on supply chain resilience and robustness.
Design/methodology/approach
Altogether, 257 supply chain managers answered the questionnaire, and data were analysed through structural equation modelling.
Findings
This paper contributes to theory and practice by demonstrating that the experience, familiarity and knowledge to deal with disruptions partially mediate the relationship between digital technologies, resilience and robustness. Moreover, our results show that memory is less efficient for the supply chain to maintain an acceptable level of performance in case of a new extreme disruptive event like COVID-19. The full model was able to explain 36.90% of supply chain memory, 41.58% of supply chain resilience and 46.21% of supply chain robustness.
Originality/value
The study helps to understand how to develop supply chain memory, positioning digital technologies as an antecedent of it. The impact of supply chain memory on supply chain resilience and robustness is proved. Knowledge about the impact of industry 4.0 technologies on disruption management is quantitatively improved. It demonstrates that digital technologies impact resilience and robustness mainly through supply chain memory. The study proves that supply chain memory is less efficient for the chain remains effective when a non-routine disruptive event occurs, but it is still imperative to recover from it.
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Yugowati Praharsi, Mohammad Abu Jami’in, Gaguk Suhardjito and Hui Ming Wee
This study aims to apply a Lean Six Sigma framework to support continuous improvement in the maritime industry (shipbuilding, logistics services and shipping companies) during…
Abstract
Purpose
This study aims to apply a Lean Six Sigma framework to support continuous improvement in the maritime industry (shipbuilding, logistics services and shipping companies) during COVID-19 pandemics. By applying the concepts of Lean Six Sigma and supply chain resilience, the most suitable continuous improvement method for the maritime industry is developed to maintain a resilient supply chain during COVID-19.
Design/methodology/approach
A specific shipbuilding, logistics services and shipping company in Indonesia is chosen as the research object. The Lean Six Sigma framework reveals the wastes through the supply chain resilience concept, and implements internal business processes to maintain optimal system performance.
Findings
The paper identifies important implementation aspects in applying Lean Six Sigma to shipbuilding, logistics services and shipping. The DMAIC (define, measure, analyze, improve and control) approach is applied to achieve supply chain resilience. Resilient measures are generated for the case companies to maximize performance during the pandemics.
Practical implications
This paper provides a new insight for integrating Lean Six Sigma and resilience strategies in the maritime industry during COVID-19 disruptions. The authors provide some insights to sustain the performance of the maritime industries under study.
Originality/value
This study is part of the first research in the maritime industry that focuses on continuous improvement during COVID-19 using Lean Six Sigma and supply chain resilience.
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– The purpose of this paper is to show that the microfinance industry practices can benefit from the culture and spiritual traditions of a country.
Abstract
Purpose
The purpose of this paper is to show that the microfinance industry practices can benefit from the culture and spiritual traditions of a country.
Design/methodology/approach
The authors use the Bhagavad Gita and the codes of Manu and Kautilya to describe the background of Hindu teaching and practical wisdom. The authors use a case study of a Hindu microfinance institution (MFI).
Findings
The authors find that Indian spirituality is a case-based application of learning through experience.
Research limitations/implications
The case used in this study is one of a religious organization led MFI. It would be interesting to have follow up case studies of for-profit organizations and study their philosophy and links to spiritual traditions.
Practical implications
The authors find that business in general, and MFIs in particular, should adopt risk-based pricing. The specificities of each product, its delivery and price should be based on continuous learning from experience of helping customers. Thus a case-based approach to product development and pricing is required.
Social implications
This paper is a response to the current criticism of microfinance and argues for more tolerance on the part of society and more sensitivity on the part of MFIs. The case study shows that with the right attitude, it is possible to balance societal interests, customer needs and the institution's growth.
Originality/value
This is the first paper on microfinance which looks at outsourcing from a spiritual viewpoint and launches a debate on whether “playing God” is useful.
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The technology for optical identification and automatic sorting of products marked with fluorescent materials in trace concentrations is described. A small number of such…
Abstract
The technology for optical identification and automatic sorting of products marked with fluorescent materials in trace concentrations is described. A small number of such materials in binary combinations allows marking of a large number of products. The concept has been applied to sort custom‐made domestic plastic products of different types in a fast‐moving mixed stream. The performance of the optical sensor, developed on the basis of identifying fluorescence signatures of some selected markers in these products, has been tested in an industrial singulation and sorting system. Commercially viable sorting rate and purity of “sort” have been demonstrated. The concept is applicable to other industry sectors.
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IN A bid to widen familiarity among EEC industrialists with headway made in development of a graphite‐based greasing system for open girth gears—notably with application to cement…
Abstract
IN A bid to widen familiarity among EEC industrialists with headway made in development of a graphite‐based greasing system for open girth gears—notably with application to cement kilns and ball mills—Klber, of Munich, West Germany, recently staged a colloquium for an invited study group. It is of some significance that Munich is adjacent to that Germanic part of Central Europe most productive of raw material especially suitable for graphite grease manufacture.
DURING much of the Second World War, the affairs of the Library Association were conducted for the Council by an Emergency Committee. The record of its meeting on 10th June 1941…
Abstract
DURING much of the Second World War, the affairs of the Library Association were conducted for the Council by an Emergency Committee. The record of its meeting on 10th June 1941, includes the following: “A resolution having been received suggesting that a committee be formed to consider post‐war reconstruction, it was resolved that by means of a notice in the LIBRARY ASSOCIATION RECORD, Branches and Sections should be invited to formulate suggestions for the consideration of the committee. A draft questionnaire for the purpose of an enquiry into the effects of the war on the public library service was approved”. In July, the Committee reported “further arrangements … for carrying out an exhaustive survey designed to give the necessary data for full and detailed consideration and ultimate recommendation as to the future of public libraries, their administration and their place in the social services”. The promised notice appeared as an editorial in September.