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Story‐telling has been identified as a metaphor for management consulting which focuses on the consultant as “impression manager”. The convincing power of strong stories told by consultants is emphasised. In this article management consulting is conceptualised through the metaphor of story‐making, identifying co‐operation and reflection as characteristic features. A specific consultancy process is interpreted as a co‐operative effort between the consultant and the client in which plot lines and characters are constructed. Plots can be opened or closed, and characters can be settled or negotiated. Thus story‐making as a reflective act moves between enhancing reflection and preparing for action.

The purpose of this paper is to challenge a traditional image of the content of entrepreneurship, which is associated with creativity, identity and discovery recognition.

A narrative approach is used in telling the story about the artist/entrepreneur Mikael Genberg. The story is based on interviews, newspaper material and observations. Taking this story as the point of departure, an alternative image of entrepreneurship is suggested.

First, from a traditional Schumpeterian perspective Genberg could be portrayed as a good example of a hero entrepreneur, an archetype of the creative artist/entrepreneur. Instead Genberg in this paper is described in terms of a creative imitator. Second, the Schumpeterian “hero entrepreneur” is associated with a fixed and strong identity. This picture is challenged and replaced by a demonstration of how double or multiple identities are used in legitimizing work which is argued to be more illustrative to the content of entrepreneurship than finding the true identity of the hero entrepreneur. Third, discovery recognition from a traditional perspective is attributed to the individual, while in this case opportunity creation signifies the process of making discoveries collectively shared.

This study is exploratory and based on a single case, while the results cannot be taken as generalizations. Instead an alternative understanding of the content of entrepreneurship is illustrated.

The value of this study is the demonstration of an alternative image of the content of entrepreneurship.

The purpose of this research paper is to investigate opposing versions of entrepreneurship and to introduce a metaphor to stimulate a dialogue about the diversity and complexity of enterprising communities.

A discourse framework is developed in order to describe dominating – and even new and challenging – versions of entrepreneurship. The discourse analysis is presented in three steps: the introductory text to a handbook of entrepreneurship is deconstructed to expose some basic assumptions of entrepreneurship; drawing on several research articles, some dominating versions of entrepreneurship are analysed; drawing on research articles which have recently been published in two special issues in entrepreneurship journals, alternative versions of entrepreneurship are analysed.

This paper compares three dominating and three alternative versions of entrepreneurship. All the versions are related to the idea of entrepreneurship as a story of creation for our times, where it is implied that entrepreneurship appears to be something inherently good for society and for people. The versions share a common denominator but are also distinguished by different ontological and epistemological assumptions that make a dialogue between the versions problematic.

The results of this research paper have obvious limitations because of the methodology employed and due to the limited number of texts analysed.

The concept of a discursive web to analyse the world of entrepreneurship is introduced.

This chapter provides an ethnographic account of the interaction between a professional marketing consulting firm and its client. The interaction is analysed as a ‘narrative archipelago’ or complex of discursive practices by which professionalism is constructed. In this case three narratives predominate: the narrative of instrumental reason, of neo-liberalism and consumer protection. The analysis demonstrates the microprocesses by which wider concepts of professionalism are recreated in daily interactions between professionals and clients.

High-growth firms have recently received considerable attention in the firm growth literature. These firms might have grown despite the existence of growth barriers, and evidence also suggests that, having already grown exponentially, they may not be in the best position to grow further. Policies targeting high-growth firms may therefore be misdirected. We argue that entrepreneurship researchers should concentrate more on firms that are not hiring, despite having high profits. We call these firms “sleeping gazelles,” and demonstrate that they represented almost 10% of all limited liability firms in Sweden from 1997 to 2010. Nearly half of these firms continued to earn high or moderate profits in subsequent three-year periods, while still displaying no growth. Regression analyses indicate that these firms were significantly smaller, older, more likely to be active in industries with high profit uncertainty, and more likely to be located in less densely populated municipalities than were corresponding growing firms.

Despite increasing focus among scholars and practitioners on the design of product-service systems (PSS), there exists no compilation of current knowledge on the role played by small and medium-sized enterprises (SMEs) in designing such systems. Thus, this paper sets out to identify and organise the existing research and suggest questions for future research.

A systematic literature review was performed to identify and provide in-depth details on key themes in the literature addressing the design of PSS in SMEs.

This paper identifies five themes in the literature on the design of PSS in SMEs: motives, challenges, SME characteristics, methods and digitalisation. The themes are interrelated, and SME characteristics seem to be at the core as they are related to all the other themes. Gaps in the current knowledge are identified, and questions for future research are suggested.

The suggestions for future research provide a starting point for expanding the research on PSS design and devising practical support for SMEs.

This study aims to enable robotic friction stir welding (FSW) in practice. The use of robots has hitherto been limited, because of the large contact forces necessary for FSW. These forces are detrimental for the position accuracy of the robot. In this context, it is not sufficient to rely on the robot’s internal sensors for positioning. This paper describes and evaluates a new method for overcoming this issue.

A closed-loop robot control system for seam-tracking control and force control, running and recording data in real-time operation, was developed. The complete system was experimentally verified. External position measurements were obtained from a laser seam tracker and deviations from the seam were compensated for, using feedback of the measurements to a position controller.

The proposed system was shown to be working well in overcoming position error. The system is flexible and reconfigurable for batch and short production runs. The welds were free of defects and had beneficial mechanical properties.

In the experiments, the laser seam tracker was used both for control feedback and for performance evaluation. For evaluation, it would be better to use yet another external sensor for position measurements, providing ground truth.

These results imply that robotic FSW is practically realizable, with the accuracy requirements fulfilled.

The method proposed in this research yields very accurate seam tracking as compared to previous research. This accuracy, in turn, is crucial for the quality of the resulting material.

The method applied to carry out the study of the transformation of strategic alliances in emerging markets is discussed in this chapter. Specifically, this chapter discusses how the whole study is conducted, i.e. the identification and development of the research issues, the research aim and problem, the development of the conceptual framework, the development of the research method, how the empirical study is analyzed and conclusions are drawn. The specific research strategy applied to conduct the current study is a longitudinal research approach. A short discussion on how the ECE countries are classified into various groups is conducted in the current chapter and a detailed discussion on the classification of ECE countries into different groups is also conducted in chapter eight. Moreover, the logic for adopting a longitudinal research strategy to conduct the current study of the transformation of strategic alliances is also justified. The identification and choice of the case companies, the logic followed in the development of the questionnaire and how much and to what extent the questionnaire is modified are also discussed in detail. The identification of the interviewees, the execution of the interviews and the transcription of the interview materials and the structuring of the cases are also discussed in detail.

To introduce the special issue focusing on the QUIS 9 symposium.

A brief perspective of the best papers presented at the Quality in Services (QUIS9) symposium held at Karlstad university, Sweden in June 2004.

Outlines some of the highlights surrounding the conference.

Provides a brief report of the context of the conference.