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To convince readers that the time is ripe to start certifying the learning organization and to outline what would be needed to accomplish such a certification.

This is an argumentative piece based on the author’s almost 30 years of experience from researching and authoring the learning organization.

It is argued that the idea of the learning organization is still “fluffy” and that it is not universally applicable as is. It is suggested that a broad, inclusive definition of the learning organization is taken as the starting point for the process of contextualizing the idea to reach a set of “contextualized standards”, which could be used when certifying the learning organization.

Researchers are encouraged – in cooperation with practitioners – to sculpture one “contextualized standard” of the learning organization for each single industry. Such contextualized standards outline what, exactly, that could be demanded from organizations within the particular industry that want to become learning organizations.

There is a need for one – or some – non-profit association/s that could start to certify the learning organization on the basis of a set of contextualized standards. There may also be a need for consultants assisting organizations to transform themselves into learning organizations in accordance with these contextualized standards.

This is the first time (at least in writing) that it is suggested that the learning organization is certified.

The paper aims to offer an overview of the definition of the concept of learning organization to be used, related to and taken as a starting point for further conceptual developments by others writing about and using the learning organization concept. An additional purpose is to suggest how the concept of learning organization could be demarcated to define what would be demanded from any particular organization to be counted as a learning organization.

This is a conceptual paper. To define the learning organization, a label-focused approach and a content-focused approach are used. A contextual approach is suggested as the most appropriate tool for demarcating the concept of learning organization.

It is suggested that there are four versions of learning organization, which can all be related to three different forms of organizational aspects. Furthermore, a contextual approach is suggested to demarcate how to define learning organization to develop a much-needed contingency model, which places reasonable demands on organizations in various contexts to qualify them as learning organizations.

An overview definition, which anybody writing about the learning organization could relate to, is presented. It is also discussed what a learning organization is not, something which only few others have done, and a contextual approach to demarcating the learning organization concept is suggested.